Empowered Marketing

05/02/2025

As busy healthcare professionals, how do you balance this? Simply by reflecting your real-world values online. This could be on social media or your website.

Being authentic and your true self online has its benefits:

🔷Attract patients who trust you.
🔷Build stronger patient relationships.
🔷Combat misinformation with accurate content.

We can help you reflect your professional values online. Message us!

08/01/2025

🚨Breaking News from Meta: No More Fact-Checking. What Does This Mean for Medical and Wellness Professionals?

Yesterday, Zuckerberg announced a major policy change: they’re eliminating fact-checking across Facebook, Instagram, and Threads. Instead, they’re introducing Community Notes, relying on users to determine whether posts are accurate.

On the surface, this might sound like a step toward empowering free speech. But for medical and wellness professionals, this shift raises very serious concerns.

Here’s why:

🔷Medical Misinformation Will Surge: Without rigorous fact-checking, misinformation (like anti-vaccine narratives) will spread unchecked.
🔷Public Health at Risk: We've already seen how online misinformation can negatively impact people’s health, leading to poor decisions and harmful outcomes, that end up in the emergency rooms.

If you’re a healthcare or wellness professional, the best way to counter misinformation is by sharing your expertise online. Your voice can provide clarity, trust, and accurate information as these new policies are put in place.

💡Start now. Patients and the public need reliable, evidence-based content from you more than ever.

07/01/2025

What I’ve learnt in 2024 while working with HCPs: New patients want more than just your medical expertise on social media.**

What do they want?
They want to see professionalism, empathy, relatability, and your commitment to patient care.

Sounds simple, right?

How do you balance ‘professionalism’ and ‘relatability’? This question occupies most of my thoughts when I advise my clients or create content for them.

Sometimes, I feel like I’m forever toeing the line between maintaining my clients’ professionalism and ensuring they seem relatable to the general public while wanting high viewing numbers.

The good news? It doesn’t have to feel conflicted. This is what I’ve realised:
When your online presence reflects your real-world (in-office) values and image as a healthcare professional, everything else falls into place.

Just being yourself online will help you:
✅Attract the right patients who trust you.
✅Build stronger patient-doctor relationships by showing empathy and approachability.
✅Stop medical misinformation by sharing accurate, trustworthy patient information online.

Your patients are already online searching for answers. Your practice should be the place where they find them

💡 Need help aligning your online presence with your practice goals? Send us a message on WhatsApp, We specialise in helping healthcare professionals create effective, patient-focused social media strategies.

07/06/2024

Creating patient-centred content improves engagement and trust. Educate, inform, and connect with your audience through valuable information.

We'll guide you through the process. Message us to know more.

10/05/2024

Social platforms are being realigned around entertainment, which is an important note.

04/05/2024

setting up proper lighting and audio before he starts video recording. He’s an amazing person to work with because he has years of video recording and editing experience, plus endless patience when it came to answering my questions.

30/04/2024

We improvise and you’ll never know.

This is one of the services we provide for our health and wellness clients.

Our client added two new products to their inventory. Even though we did a major video and photo shoot with them several months ago, we didn’t mind taking these photos to promote on their social media pages.

It took us less than an hour.

23/04/2024

Patrice doing what she does best being the scenes of a photoshoot last year December. She has endless patience and a unique vision that I’ve come to rely on.

04/03/2024

Now you can schedule Threads updates from some social media management tools. 

02/03/2024

New insights to assist in your performance measurement.

16/01/2024

This is an excellent opportunity

🚀 Calling all Aspiring Women in ICT! 🌐

The Ministry of Digital Transformation invites you to sign up for ICT training courses with Simplilearn! 🎓💻

🌟 Why Join?
✅ Self-paced online learning
✅ Hands-on activities, labs, and projects
✅ Courses crafted by industry giants like Microsoft Microsoft, Meta, IBM, Google, and Amazon Web Services (AWS)!

🎯 Criteria:
👩‍💻 Women - aged 18 and above
👩‍🎓 Desire to pursue a career in ICT
🔍 Qualified in or been exposed to ICT for a minimum of 1 year
📝 Submit a one-paragraph personal statement outlining your career goals and intended contribution to Trinidad and Tobago!

Ready to level up your ICT skills? Click here 📌https://cloud.mdt.gov.tt/index.php/apps/forms/s/5NDBr7QtiJByHTfPxbt8XWSD

08/01/2024

🩺Creative Care is a comprehensive social media content creation plan tailored exclusively for health professionals. Our special team at Empowered Marketing will design and create a full 3 months' worth of impactful social media posts for your medical practice or business. That's 48 posts, each carefully curated to resonate with your patients and align with the patient journey.

Why Choose Creative Care?

✅Patient-Centric Approach: We create content with your practice goals and the patient journey in mind. Every post is crafted to connect with your audience and drive meaningful engagement.

✅Affordable Excellence: Creative Care is not only effective but also budget-friendly. We understand the demands of your profession, and we've made it our mission to make professional social media management accessible to all healthcare professionals.

✅Peace of Mind: With Creative Care, you can focus on saving lives and healing patients, while we take care of your social media presence.

Send us a DM for more information.

05/01/2024

Here we go into a cookie-less world!

Google's aiming to phase out all tracking cookies by the end of the year.

24/12/2023

Have a wonderful and safe Christmas everyone!

14/12/2023

Patients are no longer passive bystanders.

"The topics discussed in patient-generated health content reveal that traditional approaches to patient marketing need revision. Simply adapting HCP marketing materials to patients does not sufficiently meet the needs of patients who are looking for authentic storytelling, personalized messaging, and relatable resources. To create materials that resonate with patients, marketers should embrace the evolution of the patient from passive consumer to engaged content producer. Now is the time to reimagine the role of the patient and the uses of patient voice in healthcare marketing."

Immersing and amplifying patient voice, Bb Tanisha Watkins, Ph.D., Evoke MicroMas

11/12/2023

A healthcare team’s guide to HIPAA compliance on social media

"But one critical nuance many organizations miss is that you should also refrain from validating PHI. For example, if a patient comments on your post and reveals they have an illness, you should not acknowledge that illness in your response. It could be a HIPAA violation. Here are a few example scenarios:

Example patient message: , I have recently been diagnosed with diabetes, and I was wondering which of your doctors specializes in diabetes care?

Not HIPAA compliant: , we know navigating a new diabetes diagnosis can be challenging, and we’re here to help. Call Dr. Smith’s office directly to schedule a consultation.

HIPAA compliant: , we have deleted your comment to protect your privacy. Please call or reach out to our team via email for help."

We break down what you need to know to remind HIPAA compliant on social media, and share examples of healthcare brands who shine on social.

30/10/2023

The end of the year is definitely around the corner. While some doctors are tirelessly battling cold and flu season, it's also important to mark our calendars for noteworthy health awareness dates⚕️

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We've launched a simple, yet detailed checklist for health and medical professionals to streamline their online presence. Download now for free on our website.

17/10/2023

We're proud to officially launch a simple, yet detailed checklist for health and medical professionals to streamline their online presence.
This checklist is perfect for healthcare professionals because:
✅it's easy to follow
✅aligns your social media presence with your professional values
✅ensures consistency across all platforms
✅improves your online reputation
✅it's free
⛔contains no marketing jargon.⛔

Download the PDF today! https://www.emdscaribbean.com/audit-checklist