IBarton Design Co.

17/01/2025

Success in business isn’t just about what you know, it’s also about who you know. Build meaningful connections by attending events, collaborating with like-minded professionals, and leveraging your network. The right relationships can open doors to opportunities you never imagined.

Tag someone who inspires you to grow your network.

14/01/2025

Let’s face it: AI-generated content is impressive. It’s polished, efficient, and as time goes by, it gets more and more indistinguishable from what a human could create. But could that be the problem? Read more here:

What AI can’t replicate is humanity’s unique ability to connect through imperfection.

03/01/2025

Success isn’t found in avoiding challenges but in growing through them. Let’s step into the new year with resilience and purpose.

20/12/2024

I took the chance and ordered from Temu in Trinidad. Read how it went:

If your social media feeds look anything like mine, you’ve been seeing a lot of ads from Temu lately. If you’re unaware, Temu is an online marketplace that offers heavily discounted products shipped straight to the buyer from China. They came to prominence during the 2024 Super Bowl when they ai...

16/12/2024

Digital marketing is evolving quickly, and staying informed is key for businesses in Trinidad & Tobago. In this post, I’ve highlighted the top trends for 2025 and what they mean for local businesses. Take a moment to explore how these changes could impact your strategy

As 2024 comes to a close, businesses in Trinidad & Tobago are reflecting on their achievements and challenges. For many, the ever-changing landscape of digital marketing has been both an opportunity and a hurdle. To stay competitive in 2025, it’s vital to adapt to emerging trends that will shape h...

30/11/2024

🚀 Kickstart Your Brand for 2025! 🚀

Are you ready to make a lasting impact? Our 2025 Business Branding Bundle has everything you need to stand out and grow your business!

🔑 What’s Included:
✅ Custom Logo Design
✅ Professional Business Card Design
✅ Eye-Catching Social Media Profile & Cover
✅ Branded Letterhead
✅ Personalized Email Signature
✅ Comprehensive Brand Guidelines

💼 Perfect for Entrepreneurs, Startups, and Businesses Ready to Scale!
Don’t settle for ordinary branding—invest in visuals that leave a lasting impression.

👉 Send a DM to book your bundle and take your brand to the next level!

📅 Limited slots available—act fast!

20/11/2024

📣 Throwback to a project from 2020: IDB - Energy Conservation Posters
🏞️ Check it out in my portfolio: https://www.ibarton.com/portfolio-collections/my-portfolio/idb-energy-conservation-posters

16/11/2024

Spotted this new Coca-Cola AI ad and did a double take.

Initially thought this was just another random person experimenting with AI to create their own "ad"...you know how the internet is. This was especially jarring because we're talking about Coke's iconic Christmas campaign here, you know, the magical truck convoy and polar bears that have basically become part of holiday tradition.

Here's the thing, I get that brands want to experiment with AI, but when your ad is indistinguishable from a fan-made creation, that feels like a misstep. Coca-Cola has spent decades building this premium global brand, and now they're putting out content that looks like a knockoff of itself. On their signature Christmas campaign no less.

Sure, maybe a large segment of viewers won't even clock that it's AI-generated. But for those who do notice (and that number grows daily), it creates this weird disconnect with the brand. The "uncanny valley" effect isn't exactly what you want associated with your beverage, especially during the most nostalgic season of the year.

At least it's got people talking, though I'm not sure this is the conversation Coke wanted to start.

What's your take on how major brands are approaching AI in their creative?

12/11/2024

Could a digital nomad visa program boost Trinidad and Tobago's foreign exchange reserves?

As we navigate current forex challenges, T&T is uniquely positioned to tap into the growing digital nomad market. With top-tier Caribbean internet infrastructure and strategic advantages including attractive exchange rates and diverse locations ideal for remote work, the opportunity is compelling.

Our high-speed connectivity, combined with beautiful workspaces across both islands, could create an immediate forex revenue stream while advancing our economic diversification goals.

Several Caribbean nations have already proven this model's success. With our existing infrastructure and natural advantages, should T&T be next?

What are your thoughts on implementing a digital nomad visa program?

08/11/2024

Excited to share the new website for D&K Chemical! 🧪💧 This clean, responsive site highlights their top-quality cleaning products, designed for easy navigation and optimized for all devices. The seamless experience showcases D&K’s commitment to quality and safety in the chemical industry. Check it out!

21/10/2024

Want your website to look amazing and wow customers? Crafting a sophisticated, high-value website requires more than superficial elements; it demands deliberate design decisions that enhance your brand's essence. To achieve a polished and professional online presence, consider these three crucial components.

06/10/2024

Just wrapped up this logo for Halcon Security! Went for a bold eagle-shield combo to capture that protective vibe. Kept it sleek with clean lines and a punchy black/brown palette. Pretty stoked on how it turned out - hope it gives off those "don't mess with us" vibes they were after! 💪🦅

19/09/2024

Professional graphic design: a must for entrepreneurs

Find out why investing in quality design is crucial for your startup's success. Our new blog post explores how professional branding and visuals can help you stand out, build trust, and attract customers from day one.

Learn more about crafting a unique identity that reflects your brand's mission and values.

Read the full post to boost your business's visual impact.

As a startup or entrepreneur, first impressions matter. Your logo, website, and social media presence are often the first things potential customers notice about your business. Investing in professional graphic design services ensures that your brand communicates trust, quality, and expertise right....

15/09/2024

Trini social media managers: Resist the urge to chase every viral moment. If it doesn't align with your brand, let it pass. Remember: Comess isn't a strategy.

14/09/2024

Spotted in Port of Spain: A market vendor selling "Shadow Benny" (Chadon Beni)

Despite the "typo" on his handwritten cardboard sign, this vendor was out there, confidently selling their produce, and getting sales too.

This got me thinking about perfectionism in business. While attention to detail matters, obsessing over getting everything 100% right before launch can be paralysing.

Sometimes, done is better than perfect. What do you think?

04/08/2024

Why should an artist be paid when AI can do it for free? 🤔

Remember when the PS1 came out back in the day, people were blown away at how "real and lifelike" the 3D graphics looked? Four Playstation generations later, no one would use those adjectives to describe anything from the PS1 era anymore.

A similar shift is happening with AI-generated images, and at a much quicker pace. Initially, many people were hard-pressed to tell that an image was generated by a computer as it was new and no one had seen AI-generated images before. Now, as humans adapt and their brains get better at deciphering fake images (some anyway...Boomers still seem a bit behind, no disrespect to our elders), the flawless, "dewy" skin, perfect bokeh backgrounds, oversaturated colors, oddly too perfect lighting, and model-good looks on every single person in frame are all dead giveaways that an image is the work of generative AI and not a photographer or artist.

Human creativity and artistry are invaluable. While AI serves as a powerful tool to assist in the creative process, it cannot replace the nuanced touch and emotional depth that a human artist brings. Genuine creativity resonates with audiences in a way that artificial reproductions cannot, as fakes are easy to spot and ultimately cheapen a brand. Embracing AI as a supportive tool rather than a replacement ensures the integrity of your brand, and the celebration of human creativity over machine facsimile.

03/08/2024

Take a look at the logo we created for Chinatown Kennels! Want a unique logo for your business? Message us to get started today!

29/07/2024

A website is a salesman that works 24/7, 365 days a year, letting customers know what you sell and how to reach you. Supercharge your sales with a sleek new website today. Message us to get started!