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Social Media Today We bring together news, trends and best practices around enterprise social and digital marketing.

Social Media Today is an online community and resource for professionals in marketing, social business, communication, customer experience, content marketing and digital strategy, or any other discipline where a thorough understanding of social media is mission-critical. Powered by Industry Dive, SMT fosters conversation among social media professionals about the world of social media, online community, social marketing, digital media and more.

Yes, I know there are a lot of factors, and this oversimplifies the process...
01/04/2025

Yes, I know there are a lot of factors, and this oversimplifies the process...

New insights to help guide your social posting strategy.

Sports and gaming are the top topics of focus for Gen Z X users
01/04/2025

Sports and gaming are the top topics of focus for Gen Z X users

Insights into what younger users on X are engaging with. 

New improvements for Reddit ads
01/04/2025

New improvements for Reddit ads

Some new updates to streamline your Reddit ads creation process.

So now, any losses from X are tagged onto xAI
01/04/2025

So now, any losses from X are tagged onto xAI

Elon Musk has used the AI hype to effectively save his app from financial oblivion.

Will this be TikTok's last week in the US?
01/04/2025

Will this be TikTok's last week in the US?

Despite many complexities, Trump is confident a deal will be announced soon. 

Can Zuck and Co. make Facebook great again? (note: probably not)
31/03/2025

Can Zuck and Co. make Facebook great again? (note: probably not)

Can Facebook re-capture its original allure with a new focus on friends?

Re-posts on IG?
31/03/2025

Re-posts on IG?

Re-posting will ensure that those posts get seen by more users.

An overview of Meta's evolving AI ad serving architecture
31/03/2025

An overview of Meta's evolving AI ad serving architecture

New insight into how Meta's AI ad-targeting system is evolving. 

FYI: It's ads
31/03/2025

FYI: It's ads

A quick overview of Meta’s ever-growing ad empire.

Some updates to Reddit's ad tools
31/03/2025

Some updates to Reddit's ad tools

Reddit continues to improve its ad options.

New research from Reddit
31/03/2025

New research from Reddit

New insights into the value of discussion on Reddit.

Pinterest says that more positive platforms drive better brand results
31/03/2025

Pinterest says that more positive platforms drive better brand results

The report highlights the influence that positive experience can have on ad response.

Soundtracks for your Status updates
31/03/2025

Soundtracks for your Status updates

You’ll be able to choose from Meta’s full music library to accompany your WhatsApp Status posts. 

More regions are getting access to TikTok Shop
31/03/2025

More regions are getting access to TikTok Shop

TikTok is looking to expand its shopping options to more regions.

New Gen Z usage insights from X
31/03/2025

New Gen Z usage insights from X

Insights into what younger users on X are engaging with. 

Faster Reels - so you can watch more, quicker
31/03/2025

Faster Reels - so you can watch more, quicker

Watch more Reels in less time with this new faster playback option.

Elon's using the AI hype to prop up X
31/03/2025

Elon's using the AI hype to prop up X

Elon Musk has used the AI hype to effectively save his app from financial oblivion.

YouTube may soon stop sending your channel update notifications if you don't engage with them
29/03/2025

YouTube may soon stop sending your channel update notifications if you don't engage with them

YouTube will limit notifications for subscribers who don't engage with them.

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