23/12/2024
Phuket, December 20, 2024 — Botanica Luxury Villas, Phuket's leading luxury real estate developer with over 20 years of expertise, has marked a significant milestone with the unveiling of its spectacular new Head Office. This grand facility celebrates two decades of growth and serves as a hub for the company's expanding base of Thai and international clients and investors. The company shared its successful performance in 2024 and unveiled a roadmap featuring multiple projects designed to enhance its premium luxury lifestyle empire. These developments, crafted based on High Net Worth Individual (HNWI) insights, encompass luxury residential projects in prime locations, mixed-use spaces, retail areas, and Phuket's first art museum. This expansion aligns with Phuket's growing real estate market and highlights emerging prime locations where property values continue to rise. The company continue to support government initiatives to establish Phuket as one of the world's premier destinations.
Mr. Attasit Intarachooti, Chief Executive Officer of Botanica Luxury Phuket Co., Ltd. stated, "Over the past two decades, Botanica Luxury Villas has achieved remarkable success in developing luxury pool villas that cater to wealthy clients' lifestyles. Our success stems from delivering international-standard quality, sophisticated designs with comprehensive functionality, and meticulously selected locations. To date, we have developed 27 projects across Phuket, Krabi, and Hua Hin. In Phuket alone, our accumulated residential units from 2004 through Q3 2024 total 4,081 units, with 1,095 units developed directly by Botanica, representing a total value exceeding 51 billion baht according to Colliers Thailand's September 2024 report. In 2024, we launched several outstanding new projects including Botanica Wisdom, Botanica Hythe - our first luxury condominium project, Botanica Pru Jampa, Botanica Modern Sea Karon, and most recently, Botanica Four Seasons in the new phase ‘Winter’. All projects have received excellent market response. Moreover, strong investor confidence and customer trust have led to ten successful project sell-outs. In January 2024, we set a record for monthly sales in Phuket, achieving 1.2 billion baht in a single month. This reinforces our position as Phuket's luxury real estate market leader, built on our expertise, strategic private locations near amenities, unique nature-embracing designs, and exceptional project quality - all hallmarks of Botanica's signature approach for 20 years."
BOTANICA’s Head Office: Comprehensive Headquarters Reflecting Market Leader's Readiness for Sustainable Growth
The new Botanica’s Head Office spans over 1,885 square meters and features an elegant Eco Office concept with modern classic design. The space incorporates warm brown tones and emphasizes openness, seamlessly connecting interior workspaces with the natural environment. The facility includes co-working areas and reflects the design philosophy found in all Botanica's luxury projects. Designed as a One-Stop Service hub, it provides comprehensive services for global clients and investors. Located in Thep Krasattri Subdistrict, Thalang District, the strategic location allows convenient access to various Botanica projects. A showcase area displays models of all projects under one roof, with professional staff providing enhanced pre- and post-sales services.
Recently, the new headquarters received the prestigious "Office Architecture for Thailand" award at the Asia Pacific Property Awards 2024, recognizing its outstanding office design. This accolade reflects the company's commitment to creating an excellent environment that enhances employee satisfaction and impresses visitors.
Luxury Villa Market Demand in Phuket Remains Strong, with Cherng Talay and Pru Jampa Areas Leading Growth
According to Colliers Thailand, Phuket's real estate market overview for 2024 shows the villa segment currently under sales has reached a value of 160-170 billion baht, demonstrating significant year-over-year growth. The number of projects has increased from 30-40 annually to more than 170 projects currently. In the first half of 2024, developers launched 1,285 new villas across 65 projects, with a total value of 36 billion baht. This marks the first time in 15 years that villa launches have exceeded condominium launches. The Phuket villa market continues to expand, driven by demand from Russian and European buyers seeking second homes or investment properties. The top four areas for villa sales in 2023 were Cherng Talay (210 units), Pru Jampa (180 units), Bang Jo (31 units), and Layan (28 units). Currently, villas in Kamala and Bang Tao command the highest prices on the island, with maximum unit prices of 296.2 million baht and 270 million baht respectively. The emerging hotspots of Cherng Talay and Pru Jampa follow with median prices of 114.7 million baht and 56.3 million baht respectively. Market trends indicate continued price appreciation in Kamala, Cherng Talay, Bang Jo, Pru Jampa, and Layan due to sustained market demand.
Strategic Expansion from Phuket to High-Potential Major Cities
Botanica Luxury Villas has leveraged its expertise in luxury villa development to expand beyond Phuket, launching two major projects: Botanica Luxury Krabi in Krabi province and Botanica Luxury Hua Hin in Thap Tai subdistrict, Prachuap Khiri Khan province. Mr. Attasit explained the expansion strategy: "Our move into Krabi and Hua Hin represents a significant step in building upon our Phuket success. In Krabi, we recognize the exponential growth potential of the Ao Nang area, which is experiencing tourism recovery and increasing foreign investment, particularly from European, Australian, and Chinese investors. These buyers seek high-end vacation homes in tranquil locations near nature and lifestyle amenities. The area offers attractive rental yields of 6-8% annually and significant land value growth potential. In Hua Hin, we see a premium resort town with unique charm that attracts both tourists and investors seeking beachside privacy. Land prices there are increasing by 5-10% annually. Both projects not only expand our business but also elevate luxury living standards in their respective areas while creating attractive investment opportunities for our clients. We plan further expansion into other major cities and are currently evaluating locations and potential strong local partners ready to grow with us."
Pushing Forward in 2025: Launching Mixed-Use Projects, Building Comprehensive Luxury Lifestyle Empire, and Opening Phuket's First Art Museum
Moving forward, Botanica Luxury Villas will pursue its strategy as a global luxury lifestyle leader by expanding its portfolio into mixed-use and retail projects. This expansion aims to build a comprehensive luxury lifestyle empire, creating spaces that cater to diverse client groups and enhance the "Botanica Community."
In 2025, the company plans to launch new luxury villa projects across four high-potential locations: Chalong, Rawai, Phuket Town, and Ao Po. Additionally, two high-end condominium projects are planned for the Bang Tao-Cherng Talay area. The first project, "HYTHE by Botanica," will be situated within "Botanica Grand Avenue," a mega-project nestled in the natural surroundings of Laguna Phuket in the Cherng Talay area near Bang Tao Beach. This prime luxury residential development has a project value exceeding 12 billion baht. Targeting both Thai and foreign buyers seeking vacation homes and investment properties, the development features distinctive design elements that reflect Botanica's strengths, comprehensive lifestyle facilities, and pet-friendly amenities. The project has already secured over 40% in pre-launch sales, with a 2025 sales target of 1 billion baht for HYTHE by Botanica.
Furthermore, a second high-end condominium project will be situated in central Cherng Talay, widely recognized as Phuket's Thonglor district. This prime location, encompassed by hotels, cafes, restaurants, community malls, and beach clubs, will span 60 rai of land with a project value exceeding 18 billion baht. Just 500 meters from Bang Tao Beach, the project will showcase expansive green spaces and an art-inspired walking street that seamlessly connects to the Cherng Talay area. The facilities will cater to diverse luxury lifestyles while embodying the modern character of Cherng Talay. Set to launch officially in late 2025 with a sales target exceeding 500 million baht, this development will contribute to the year's total condominium sales target of 1.5 billion baht. Additional projects are slated for phased launches over the next three years.
Botanica's five-year strategic plan focuses on becoming the first name in the luxury real estate segment through four key pillars: Ultra-Luxury Residences with the development of super-luxury residential projects targeting HNWIs and investors, focusing on premium locations with maximum privacy, beachfront views, and exclusive living experiences; Mixed-use Development featuring comprehensive projects combining premium hotels, luxury branded residences, commercial retail units, and world-class clubhouses; Investment Properties designed for sustainable returns, including long-term rental villas and properties with comprehensive tenant management services; and Community Enhancement through the landmark Botanica Art Museum project, designed to inspire through art and culture, serving as both an art exhibition venue and a cultural exchange hub for tourists and community members.
"Our vision extends beyond building residences to creating 'the Botanica Community,'" Mr. Attasit emphasized. "The recent launch of Botanica Privilege Club elevates services and privileges for residents across all our projects. We aim to enhance every dimension of prestigious living for our residents, reflecting our vision to become the region's most comprehensive luxury real estate development leader."
To celebrate its 20th anniversary, Botanica Luxury Villas is offering exclusive discounts on 20 select luxury villas across its premium projects, including Botanica Grand Avenue, Botanica Mont Azure, Botanica Foresta II, Botanica Wisdom, Botanica Sky Valley, Botanica Lakeside II, Botanica Luxury Hua Hin, Botanica Luxury Krabi, and Botanica Four Seasons. The special pricing includes Botanica Luxury Hua Hin's 3-bedroom, 4-bathroom units starting at 20 million baht, Botanica Wisdom's 3-bedroom, 3-bathroom units starting at 20.7 million baht, and Botanica Foresta II's 4-bedroom, 5-bathroom units starting at 35 million baht. This limited-time offer is available until January 31, 2025.
For more information about all Botanica projects, please visit botanicaluxuryvilla.com, Facebook: BOTANICA Luxury Villa, or call +66 81 324 2999 and +66 90 399 4497.
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About Botanica Luxury Villas
Botanica Luxury Phuket Co., Ltd. is a renowned real estate firm in Phuket, with over 20 years of experience in crafting high-end projects. Having completed over 27 ventures, each project boasts exceptional architectural design and a distinct identity, offering modern luxury tailored for both foreign investors and Thai residents. Our commitment to excellence is evident through accolades such as the Best Luxury Villa Developer, Thailand 2023 award from DOT Property Thailand, and recognition for Best Ultra Luxury Housing Development and Best Luxury Development from the Property Guru Thailand Awards. Most recently, we were honored with the Top 100 of The World Real Estate Brokers and Developers award from Luxury Lifestyle Awards.
