07/05/2025
Emirates inaugurates Bangkok World Store, redefining retail experience in the Southeast Asian gateway
Emirates has officially opened its Emirates World Store in Bangkok today — a premium, lounge-style space that brings together personalised travel services, branded merchandise, and immersive experiences of Emirates’ signature products. The new store reflects the airline’s long-term commitment to Thailand and the region’s growing premium travel market.
The opening ceremony was officiated by Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer, in the presence of His Excellency Obaid bin Taresh Al Dhaheri, UAE Ambassador to the Kingdom of Thailand and Mr Sorawong Thienthong, Minister of Tourism and Sports of Thailand as well as Emirates’ senior management, trade and media guests.
The Bangkok World Store marks Emirates’ second major investment in Thailand within months, following the THB 175 million (USD 5 million) expansion of its Suvarnabhumi Airport Lounge earlier this year—the airline’s largest airport lounge outside of its Dubai hub. It also coincides with the announcement of a new strategic partnership between Emirates and the Tourism Authority of Thailand (TAT) aimed at driving inbound tourism from Emirates’ global network to Thailand. As part of the agreement, the two organisations will collaborate on marketing and promotional initiatives to highlight Thailand’s appeal as a premier destination....
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Emirates