Juba Digital Marketing

13/01/2023

At Juba Digital Marketing, we specialize in designing professional websites for businesses of all types, including institutions, companies, factories, individuals, and emerging projects. As a special offer for 2023, we are offering a comprehensive package that includes a domain name, hosting, official emails, an easy-to-use control panel for content management, compatibility with all devices and search engines, fast loading speeds, integration with social media accounts, and a full year of technical support and SSL security. Contact us now to learn more about how we can help you elevate your online presence.

Email: [email protected]
Phone: 0924246652 or 0919450509

12/01/2023

Facebook Ads is a powerful tool for businesses looking to increase their online presence and grow their customer base. With over 2.8 billion monthly active users, Facebook offers a vast audience for businesses to target their ads to.

One of the main benefits of using Facebook Ads is the ability to target specific demographics, interests, and behaviors. This allows businesses to reach the audience that is most likely to be interested in their products or services. For example, a business selling baby products can target ads to parents with young children, while a restaurant can target ads to people who have shown interest in food and dining.

Another benefit of Facebook Ads is the ability to track the performance of ads in real-time. This allows businesses to see which ads are performing well and which ones need to be tweaked or replaced. This information can be used to optimize ad campaigns and improve the return on investment.

Facebook Ads also offers a variety of ad formats to choose from, such as photo, video, and carousel ads. This allows businesses to create ads that are engaging and effective in capturing the attention of their target audience.

One of the most effective ways to use Facebook Ads is to retarget past website visitors. Retargeting ads are shown to people who have previously visited a business's website, increasing the likelihood that they will convert into customers.

In addition, Facebook’s Custom Audiences feature allows businesses to create custom audiences based on their customer data, such as email addresses or phone numbers. This allows businesses to target ads to their existing customers, helping to increase repeat business and brand loyalty.

In summary, Facebook Ads is a powerful tool that can help businesses reach their target audience, track ad performance, and increase sales. With its targeting capabilities and various ad formats, Facebook Ads can be a valuable addition to any business's digital marketing strategy.

02/09/2022

Discover how Facebook Ads can grow your business.
Read the full article:
https://jubadigitalmarketing.com/why-facebook-ads-2/

Facebook ads are inexpensive, effective, and something any business owner should consider getting involved with. ​

02/09/2022

𝐌𝐲 𝐭𝐨𝐩 𝟓 𝐥𝐞𝐚𝐫𝐧𝐢𝐧𝐠𝐬 𝐟𝐫𝐨𝐦 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬​
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1. Always optimize for the intended result​
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Facebook knows who’s most likely to purchase from an ad, engage with an ad, click an ad, or simply do nothing.​
If you’re optimizing for link clicks, Facebook is great at finding the people who are most likely to click on your ad. However, if you're optimizing for purchase conversions, Facebook will show your ad to people who are most likely to purchase on your website. The same goes for every other objective option you can optimize for.​
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2. Know your numbers​
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It amazes me how many business owners don’t know how much they can spend to acquire a new customer. You will set yourself up for success if you know your numbers. Metrics every business owner should know break-even ROAS, break-even CPA, conversion rate, average order value. With these metrics, you can optimize your campaign in a data-driven way. ​
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3. Analyse with enough data​
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“This ad has spent €5 dollars, has 3 ATC but zero sales, what should I do?” We all know this guy who uses emotion to analyze his campaign. To properly analyze campaigns we need the right amount of data. Don’t even look at an ad before it has spent 2x AOV. ​ ​
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4. Creative is your targeting​
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Creative > Targeting. The algorithm of Facebook is way smarter than us, with its machine learning it will optimize to show our ads to the best people available. Facebook is removing audience insights for example because they want us to focus on creating content that converts they will take care of the best targeting, placements, etc. Especially UGC is performing really well for us. If you are not using UGC you are missing out BIG TIME. ​
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5. The Facebook Ad library is your best friend​
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To know which creatives your competitors are running is an absolute goldmine of information. If a competitor is running an ad for a couple of months you can make an assumption that that specific ad is working for them. Take these key findings (Different angles, hooks, type of content, etc) into account when shooting your creatives. Doing research will set you up for success. ​ ​
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Would love to chat with you guys about your learnings!​
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Stay safe out there​
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01/09/2022

2016 vs 2022, advertising scenario for Ecom Brands
Your audience is starting to hate ads, and would potentially revolt soon.
They are sick of 10%, 20% discounts and offers
WHAT WORKED IN 2016?
No strategy, just throw up something as an ad
Just plug and play model
Not crowded, people would fall into scams
Small case studies and reports with no real value
WHAT WORKS IN 2022?
Strategic approach targeted towards an ideal audience
Pivot according to the market needs and demands
Better buying and after-sales experience
Education over Discounts and offers

31/08/2022

When you notice somethings are not just working the way they should.

Sometimes all you just have to do is...

• Re-strategize.

• Follow the right instructions/process (It's important. Never skip that).

• Be laser focus on the things that works (especially if you have seen it work for others).

• And have a positive mindset that things will also work out for you.

Put all these things into practice and I guarantee that...

You will get those results you have been aiming for.

Stay Awesome!

29/08/2022

Scaling Facebook Ads: 8 Best Tips To Get Sales
Scaling Facebook ads will take your advertising to the next level. It allows you to supercharge your high-performing campaigns and generate more sales.
Here are the main ways to scale Facebook ads:
1. Increase your ad spend
2. Use campaign budget optimization (CBO)
3. Try new lookalike audiences
4. Target more geographic locations
5. Reuse your winning ads
6. Target a very broad audience
7. Avoid audience overlap
8. Switch offers within the same campaign
FEEL FREE TO ASK ANY QUERIES

29/08/2022

2023 FIBA World Cup African Qualifiers.

Q4 (FINAL): South Sudan 🇸🇸 85 - 61 🇪🇬 Egypt

29/08/2022

Congratulations guys

26/08/2022

Explore how Facebook ad could grow your business.

Read the full article:

Facebook is one of the most popular marketing platform and also best social media site. With more than 2.9 billion users, Facebook is a good place to start if you want to advertise to B2B or B2C

21/08/2022

WHY FACEBOOK ADS?
Facebook is one of the most popular marketing platform and also best social media site. With more than 2.9 billion users, Facebook is a good place to start if you want to advertise to B2B and B2C businesses.
When using paid advertising, you should understand exactly how Facebook’s ad network is built and what the platform offers to different businesses.
The more familiar people are with your brand, the more likely they are to purchase your products/services in the future.
BENEFITS OF FACEBOOK ADS
This list of Facebook benefits will blow your mind.
you are probably missing a huge portion of your audience if you are not leveraging all of the benefits of Facebook advertising.
1. Your customers spend most of their time on Facebook
Let’s start with the facts. 80% of all Internet users use Facebook. Even 65% of adults over the age of 65 use Facebook.
It has billions of users and most of them check their page multiple times per day.
Regardless of who your customers are, they are using Facebook. And, they use it every day.
Therefore, one of the most important benefits of Facebook advertising is that your customers use it daily.
2. Facebook advertising is the most targeted form of advertising
A major benefit of Facebook advertising is its ability to reach your exact audience.
Facebook advertisement is one of the most popular types of online advertising. You can advertise to people by age, interests, behavior, and location.
If you really know your customers, you can use Facebook advertising to engage them.
3. Facebook advertising is fast
Facebook advertising is fast. It drives immediate results. You can start reaching thousands of people today.
So if you are looking for a fast way to drive traffic and conversions, Facebook advertising is the best solution.
4. Facebook advertising increases website traffic
Facebook advertising will boost your website traffic. You can run a website click campaign to target your audience and send them to your website.
We can run your Facebook ads. Inbox me for further details

20/08/2022

What is something you want to learn how to do before the end of 2022?

30/07/2022

Using Facebook Ads is a popular way for businesses to market their products and services to customers.
Facebook’s ad revenue is expected will top $58.1 billion in 2022 in the U.S. alone. 15.5% increase from 2021.
When compared to other advertising platforms such as LinkedIn Ads, and Google Adwords, Facebook ads offer an easier way to reach audiences at lower prices.
Facebook Ads lets you target your audience based on their interests, hobbies, behaviors, location, and more.
You cannot, however, target an audience based on a person’s sexual orientation, ethnicity, or religion.
If you are considering investing in Facebook ads, here are some things to consider.
As of 2022, 73% of college-educated Internet users are on Facebook, as are 70% of people earning more than $75k a year. Facebook’s highly educated and high-earning audience can give brands an opportunity to advertise high-ticket products.
98% of Facebook users access the site from their mobile phones. This means that any ads you create MUST be mobile-friendly.
While Facebook ads can be a great way to generate new customers, the average cost-per-click for retail ads increased by 6% year over year. Acquiring new customers from ads on Facebook will cost you more than it used to.
Another downside of Facebook is that its user growth has slowed dramatically and is the second-lowest of all social platforms. So, there will be fewer new users to see your ad content than on other sites.
In recent months, Facebook expanded the formats for its ads. Among other things, you can now promote a photo, video, story, and carousel content.
Or, you can invest in Messenger ads, which help people start conversations with your business. The format you choose for your ad will depend on your marketing goals and the audience you are trying to reach.

So, now that you understand the basics of Facebook ads, let's do a quick recap.
What is one factor you CAN NOT use to target your ad?

20/07/2022

Some Tips and Strategies Before Jumping into Facebook ads.
Make sure that your website and creatives should be attractive + Eye catching with reasonable ticket size.
Understanding The Auction.
- Facebook is an auction platform advertisers are committing for a limited space.
- Auction is Not only based on money but also based on user experience.
- Too many advertisers, not enough space.
- Winning advertisers are the ones who test relentlessly to find the best audience and the best creatives.
Facebook Ad Strategy Overview ( Remember it's a bunch of science and testing to get relevant audience depending upon your budget)
Initial Creative Test
- Test 3+ creatives in a creative sandbox campaign.
Initial Data Collection
- Test 8-10 single interests in audience sandbox campaign
- Over 2000, 95% VV LAL in new campaign (0-5%, 5 segments)
- Use only top creatives from initial test.
Data Driven Targeting
- Narrow down top interest to best age / gender / Country
- Launch new interest similar to top ones
- Launch new campaign for each LLA type once you have enough data ( > 500 events ) (0-5%, 5 segments)
- Le WV, VTS 25%, ATC, PUR, FB/IG
- ENG value based LALs..
Creative Optimization
- Full video angle
- Scroll stopper ( leading 3- sec)
- Ad copy
- Thumbnail.
Data is your Best Friend
- Facebook collects data through PIXEL who visits your website and which events they trigger.
- Once you have the data , finding the right audience is easy using conversion optimization + look-a-like audience .
- Successful Ads are about = Proven Offer+ Data Collection Creative Optimization..

18/07/2022

How has social media been beneficial to your life?

17/07/2022

How was your day today?

10/07/2022

Send us a message for free Facebook ads advice.

Join group the link is in comment for free marketing consultation.