Irene Sanchez

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Irene Sanchez I help businesses scale with Facebook Ads and Sales Funnels to create an automatized marketing syste

I help businesses scale with Facebook Ads and Sales Funnels to create an automatized marketing system that generate leads on demand. Book a free strategy call with me at: www.meetme.so/IreneSanchez

17/10/2017

// This is how Facebook Ads can help your HEALTH COACHING BUSINESS //

Trisha is a nutritionist who's been trying to scale her business with no success.
She was living out of referrals and she knew that her business could suffer because of this inconsistency.
She decided to try Facebook Ads, because...Everyone is on Facebook, right?
She spent time, money, and energy trying to figure FB Ads out... And this is what happened:
- Ads disapproved
- Confusion
- No ROI
- Frustration

She almost gave up on FB Ads until we met.
We worked together on her campaigns and guess what? She started getting new leads each month!

But don't take my word for it. Just listen to her experience in the video below.

If you want to know more about how FB Ads can bring you new clients each month on autopilot, book a FREE CALL with me at: https://cirklo.lpages.co/irene-calendar/

During the call, I won't give you a sales pitch (not my style).
What I will do though, is ask you questions to learn about your business and your goals and I'll give you helpful feedback.

I know FB Ads can get confusing so I want you to gain a lot of clarity when we talk.

Take care and keep hustling!

[irene.]

//YOU STILL THINK FACEBOOK ADS DON'T WORK? WATCH THIS...//If you think FB Ads don't work is because you've...A) Tried yo...
11/10/2017

//YOU STILL THINK FACEBOOK ADS DON'T WORK?
WATCH THIS...//

If you think FB Ads don't work is because you've...
A) Tried yourself and had no ROI
B) Paid someone to do it for you and had no ROI

Well... it's not because of the platform but because of who is behind it.
Since I'm tired of hearnig that FB Ads don't work I've decided to share some stuff from one of my client's campaigns since people can't say no to DATA.

Her offer is a free strategy session and her price for her services start at 2K.

Well, for each strategy session she pays $8.33.
Pretty amazing right? She's had 91 so far.
Her conversion rate is ok but that depends all on her;)

The secret? My CTR. This campaign has been going on for 10 weeks and usually your CTR goes down after a while but if you know how to talk to you audience you can engage with them in a deeper level and get amazing results.

I hope this can be useful to someone who's doubting about going into Facebook and Instagram ads.

Do it!

[irene.]

09/10/2017

// STOP RUNNING ADS UNTIL YOU READ THIS //

Just wanted to give you 3 Facebook Marketing Tips. No wasting time.
Let's jump into it.

Tip 1) START BROAD when TARGETING

Facebook's algorithm is getting smarter and smarter. Leave room for it to get data.

Even if your audience is 80% male; don't target man only. Leave it as broader as you can at the beginning.
Facebook's algorithm will optimize your ad anyway to the gender/interest/age/device that's working the best.

If you start specific, you will be limiting yourself.
I see it all the time.
Don't suppose what works and what doesn't.
Let Facebook tell you.

Tip 2) USE VIDEO

Facebook loves video. And guess what? Users love it too.
The traditional image ad is dead and if you are not getting results from an ad like that, now you know why.

With video you pay less, get more engagement, more brand awareness, and more room for retargeting.

Grab your smartphone and make a video.
- Are you a service provider? make a video of yourself talking about your service.
- Do you sell products? Make a video of your product (even if are just all pictures put together)

People get overwhelmed when I talk about making videos. Trust me, it's easier than you think and way more effective.

Tip 3) LOCK THEM IN

How do you make them watch your video? Know and understand your market.

>> You grab their attention with the headline.
For that, you really need to understand your market.
What are their pains and desires?
Push their pain and understand their deepest reasons about why they need/want what you have to offer.

>> You keep their attention with your content.
For that, you have to give value throughout the video for free.
Genuinely provide information you know your audience will find useful so they will trust you.
________________________________________

RECAP: Start broad, Use video, Grab attention, Keep attention.
KNOW YOUR MARKET. Study it and discover how to push their deepest pains.
GIVE VALUE so you can lock them in.

That's all, I hope this helped some of you in some way!

If it did, like this post and drop a comment!

[irene.]

09/10/2017

// TESTIMONIAL from a CLIENT //

This is why I love being the "Facebook Ads Gal"
I get to help entrepreneurs make money and work ON their businesses instead of IN it.
Helping entrepreneurs get more clients means they can help more people with their services/products.

Nancy couldn't figure Facebook Ads out.
She knew the opportunity that this platform had for her coaching business but never made it work at its full potential.

Now she has new clients every month and real data about what works and doesn't.
I'm happy she can now change more people's lives thanks to Facebook.

If you know that Facebook can change your business but you've never done try it or you've try it but wasn't successful... ..book a FREE strategy call with me: https://meetme.so/IreneSanchez
I will explain how I work and how I can make my Paid Traffic strategy work for your business as well.

[irene.]

05/09/2017

// WHY TARGETING ON FACEBOOK IS LIKE COOKING //

>> When you cook what's the first thing you do?
Well, of course you type on Google "chocolate muffins recepies" well, in fact you type "quick and easy chocolate muffins recipes" (yes, you do it as well)

>> That's you coming on Facebook Business Manager, where you can find thousands of data you can use. But what recipe should you choose? ''People who like yoga?" "People who like Tony Robbins?"

>> Well, you have to study first your market. What do they like, where do they hang out, who do they follow. You stalk them basically. If you are gonna cook for your father in law, you better find out what he likes first.
_________________________

>> Once you know what recipe to use, you have to put the right ingredients in the right order. And this is where the magic happens. Or tragedy.

>> The recipes have steps, first the flour, then the eggs... only like this you will know if you are messing things up or you're on the right track.

>> Targeting on Facebook is the same, you have to use one interest at the time. On one ad set ''Interest A" on the other "Interest B" and so forth. If you use both interests for the same ad set you won't know what's working and more important, what's not working.
___________________________-

>> Follow your own recipe, go step by step. Target specific interests separately. Once you find the interest that works best, go all in with it. Like what moms do, they have these two/three amazing recipes that they cook every week because they know they crush it (and love them for that).
_______________________

SO, LET'S RECAP
- you have tons of data on Facebook
- research your market to see what they like
- target one interest per ad set so you know what works and what doesn't
- optimize until you get your perfect recipe.
- conquer the world

That's all guys!

[irene.]

03/09/2017

// REFERRALS are the best thing about online marketing //

As you might know relying on referrals can be a dangerous thing. One month you have 10, the next one 1.

>> That's what marketing gurus say about referrals= Inconsistency.

But referrals bring the best clients. Clients that have heard good stuff about your service or product, so they trust you and will stay with you (if you don't mess up).

>> On the other hand, online marketing is an automated system that brings leads in your sleep, nice uh?

BUT...

What if you could mix them together and get the best things of both systems? The consistency of online paid ads and the quality clients coming from referrals.

Good news --> YOU CAN

And here's my TIP: use online marketing to get leads, and tell those leads to bring referrals in exchange for incentives in your sales funnel.

Just do it, really.

[irene.]

02/09/2017

// HOW TO STAY FOCUS WITH YOUR WORK AND SAY NO TO SHINY OBJECTS //

You are working on new business or project, you focus for 2 weeks and then... shiny objects appear everywhere!
We call them "new opportunities", "great ideas", "I-couldn't-say-no offers", or "favor to a friend who needs help with X".

Everybody is seduced by shiny objects that can take you out of your way. People who achieve their goals are those who are consistent day after day, month after month. Who never give up.
___________________________________

I've identified 2 TYPES OF PEOPLE who react differently to shiny objects, and I confess I'm still working day after day to not become those people.

1) PEOPLE WHO NEVER FINISH ANYTHING --> Those people are the ones who buy a book, and half way through the book they start another one. Say a book, a business, a job or a romance.

>> They get bored not because the project they're doing is actually boring but because they've got used to it. They need the rush of a new thing to function.

>> Being a non-finisher is dangerous because if you don't get to the end of something, you will never surrender yourself to the process and grow with it. If the end goal is what you desire but you give up when things get tough, you won't get there.

>> Learning to fall in love with the process is the best quality you can have. You can make turns to get to your end goal and your gut will tell you when enough is enough. Listen to your gut, not to your laziness, nor to your impatience ''

[Focus on something - be consistent - finish it - move on]

2) PEOPLE WHO GET BUSY. TOO BUSY--> They start a project or job and suddenly they're offered a new job and they take it as well. And then a friend needs to outsource X, and they take it as well. And then a co-worker has too much work, and they do it as well.

>> So they end up doing a million things which are what they call ''great opportunities'' but they don't realize those "opportunities" are going against them.

>> If you don't focus on mastering one thing at a time you won't perform at your best in any activity you're doing.

>> Plus, you will be stressed out and you won't invest your time correctly. You'll put aside family time, friend time, exercise time... and guess what? that affects your health and your work performance as well.

>> It's like an overdose, and as any overdose, it can kill you.

[Focus on something - master it - move on]
_______________________________
So HOW TO DEAL WITH SHINNY OBJECTS when we encounter one?

If you're a ''non-finisher''...

1) Consistency--> Be consistent with your work. Trust the process and don't overthink it too much. Just do it and get to the end.
2) Mindset --> take the time to prepare yourself to follow the process. Remind yourself every day why you're doing it and what's the result you want to achieve. Meditate can help you enjoy the present moment so you can enjoy the process and reduce anxiety.

If you're a ''I-can-do-it-all"...

1) Save your ideas/opportunities--> you have a great idea? nice, save it. Write it down and save it for another time. If it's a job, just realize that there are opportunities everywhere, if you're good at what you do, you will have more opportunities in the future. Keep cultivating your network and mastering your skills.

2) Mindset --> remember we are in this world to live! Work is a part of human's journey but also having a coffee with a friend, exercising, and having dinner with your parents. Those moments are what count at the end. Doing all these extra work means you don't value your time, which means you don't value yourself and the people who want to spend time with you.

2) Outsource --> If you have a great idea for your business but don't have the time or knowledge to make it happen, ask someone else to do it for you. You're gonna have to pay but you'll save time, health, and personal relationships. Plus, you will see if your idea is truly worth investing for if an expert can do it for you with 100% focus and know-how.
_________________________________

If you've made it until the end of this post, thanks.
I'm curious to know what you think and your experience with shiny objects so drop a comment below to share it!
[irene.]

01/09/2017

//The real reason why you should be using social media if you're a business owner//

31/08/2017

// WHY YOUR FB ADS DON'T CONVERT. reason #1 //

- You have a good offer
- You have a catchy image
- You have a persuasive copy
- Your metrics look good

Where are your clients then?

>> FB ads is like a front door of a house. Maybe it's pretty on the outside but if they come in and the house is messy, they will run away and probably never come back.

>> It's important to take care of the sales funnel. From the landing page to the email automation. From the text to the call to action.

>> And this is one of many reasons entrepreneurs are having a hard time getting clients online. It's a holistic process, not separate stages.

If you want more info PM!

[irene.]

Sometimes we focus on the small little stuff with FB Ads and it's easier to forget the big picture. So I go through 3 ba...
30/07/2017



Sometimes we focus on the small little stuff with FB Ads and it's easier to forget the big picture. So I go through 3 basic concepts to understand:

- Facebook, who are you?
- What do you want from us?
- How do I make you like me?

Basic but important. Repeat. Basic but important.

Enjoy!

[i.]

26/07/2017

// THE SENSES OF AND AD //

Humans have 5 senses: sight, hearing, smell, taste, and touch.
Facebook ads have 3.
Sight. Hearing. Touch.
If they don't work well you lose perception meaning... you lose leads.
Let's break them down.

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
#1 SIGHT = PIC/VIDEO
________The picture has to grab someone's attention.
People have to want to look at your picture.
They are scrolling through their NewsFeed, looking at dozens of pictures each minute.
Why are they gonna stop with yours?
It depends on how well do you know you're audience
Is their dream to lose weight?
Travel to exotic locations?
Spend time with family?
Once you know their dreams and desires you use a picture that shocks them.
A super-fit guy
The prettiest beach
The happiest family.
You have to know what are their desires and then give them more.
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

#2 HEARING = HEADLINE
_________They look at you. What do you tell them then?
They expect to hear something good from you.
Your picture sparkled their dreams and desires.
Now they are looking for more signs to tell them you understand them.
Your headline has to be attractive and confirm your picture.
FOR EXAMPLE: One of my clients sells luxury trips.
In her headlines, we talk about the ''unique experience" she can provide that you cannot find on online engines.
For the health industry would be:
How to reduce back pain in 3 weeks

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

#3 TOUCH = COPY
_______________They like what they see and what they hear.
Now you have to grab their arms through the screen and touch them (I tried literally but didn't work lol)
There are different types of copy.
Each industry is very different.
Strategies I like the most are:
- Your clients touch them = you clients share their case.
people relate to other's experiences.
Showing the end result is very convincing.
- You touch them = use storytelling like a children book.
You tell them what solution you offer in a simple way so they can understand and relate.
- You hit them (metaphorically) = talk about their pains.
What is what they want to solve?
Then you tell them that you can solve it.

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

That's all! You have to take care of SMELL and TASTE once they are customers. Just clean your place + offer nice tea/coffee and you'll be set! ;)

If this posts helped you in any way leave a comment or like!

[i.]

25/07/2017

How important is growth for you on a Top 10 scale?

Let me know what you think!

19/07/2017

// MENTORSHIP. WHAT HAPPENED? //

I have mentors, and they are great. They push me forward, encourage me, and slap me on the face when I need it the most.

That's priceless. They showed me another world, and I'm growing with them.

Why don't we seek mentors anymore? We are just too comfortable.

We forgot the importance of growth. If you're bored it's because you are not growing. You're stuck.
__________________________

If a certain mentor can get you where you want to be, why are you hesitating then?

- do you think they can be a scam?
- do you think they are not worth the investment?
- do you think you won't get good results?

Maybe yes. Maybe not.
Follow your gut.
___________________________

If you feel a person can take you where you want to be. You have to options:

1) Invest. Move forward. Grow.
2) Be afraid. Keep dealing with your problems. Stay the same.

When I invested on my mentors my gut told me to go ahead. Then I thought:
>>>> "I rather make a mistake because my gut was wrong than make a mistake because I was afraid."

Life is for the players. So let's play!

[i.]

It makes sense, doesn't it?
18/07/2017

It makes sense, doesn't it?

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// This is how Facebook Ads can help your HEALTH COACHING BUSINESS // Trisha is a nutritionist who's been trying to scale her business with no success. She was living out of referrals and she knew that her business could suffer because of this inconsistency. She decided to try Facebook Ads, because...Everyone is on Facebook, right? She spent time, money, and energy trying to figure FB Ads out... And this is what happened: - Ads disapproved - Confusion - No ROI - Frustration She almost gave up on FB Ads until we met. We worked together on her campaigns and guess what? She started getting new leads each month! But don't take my word for it. Just listen to her experience in the video below. If you want to know more about how FB Ads can bring you new clients each month on autopilot, book a FREE CALL with me at: https://cirklo.lpages.co/irene-calendar/ During the call, I won't give you a sales pitch (not my style). What I will do though, is ask you questions to learn about your business and your goals and I'll give you helpful feedback. I know FB Ads can get confusing so I want you to gain a lot of clarity when we talk. Take care and keep hustling! [irene.]

**TESTIMONIAL ALERT**
**TESTIMONIAL ALERT**

// TESTIMONIAL from a CLIENT // This is why I love being the "Facebook Ads Gal" I get to help entrepreneurs make money and work ON their businesses instead of IN it. Helping entrepreneurs get more clients means they can help more people with their services/products. Nancy couldn't figure Facebook Ads out. She knew the opportunity that this platform had for her coaching business but never made it work at its full potential. Now she has new clients every month and real data about what works and doesn't. I'm happy she can now change more people's lives thanks to Facebook. If you know that Facebook can change your business but you've never done try it or you've try it but wasn't successful... ...book a FREE strategy call with me: https://meetme.so/IreneSanchez I will explain how I work and how I can make my Paid Traffic strategy work for your business as well. [irene.]

//The real reason why you should be using social media if you're a business owner//

How important is growth for you on a Top 10 scale? Let me know what you think!

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