Hélène Parker

04/03/2024

Programmatic Digest : 145. Elevating Ad Campaigns through Tactical DSP UtilizationWith Preciso

26/02/2024

Programmatic Digest : 144. A Deep Dive into the Evolution of Gaming Advertising With Playwire

22/02/2024

Programmatic Digest : S17. Supply Path Optimization con Antonio Minuta de Freestar

19/02/2024

Programmatic Digest : 143. Navigating the Shift to Audio-First Advertising Strategies

13/02/2024

Programmatic Digest : 142. Breaking Down the Advertising Supply Chain with Industry Insights

12/02/2024

Programmatic Digest : Programmatic Training: Underpacing Do's and Don't's

31/01/2024

Programmatic Digest : 141. Beeler.Tech’s Navigator NYC: My Takeaways

16/01/2024

Programmatic Digest : Mastering Programmatic Buying in Compliance with COPPA Guidelines

07/12/2023

Programmatic Digest : S16. Lotame+IAB: Navegando el Futuro Cookieless y el Auge del Retail Media en LATAM

12/08/2023

🙏🏾

You’ve seen the news and you know about the devastating fires impacting the state of Hawaii, particularly the island of Maui. Details are still coming in, but we know that (at least) 36 people have died, more than 270 homes and businesses have been damaged or destroyed, and this is the deadliest fire in the US in 5 years.

When disasters happen, it’s easy to turn away. We scroll on our phones and say, “Wow, that’s horrible…” and then carry on with our days. We distract ourselves because it’s too overwhelming to think about what’s happening.

Please don’t turn away, because this is a moment when we all need to turn towards our friends in Hawaii and do our part to help. This is an opportunity to be a hero for someone in need.

You may be wondering how to help. Here are 3 steps you can take.

1. Give Money

This is the official County of Maui government website. They recommend donating to Maui Strong and Maui United Way. Please give to trusted organizations and avoid fundraising scams which sadly tend to show up during times of crisis.

2. Send Supplies

Hawaii News Now (HNN) is a television news service in Hawaii affiliated with CBS and NBC. HNN has a list of different ways you can donate supplies to families in need, including sending supplies to displaced mothers and children. HNN updates this list regularly.

3. Provide Housing

If you have extra space in your home, or an Airbnb or VRBO rental property, consider offering it to a Maui family that has lost everything and needs a temporary place to stay while they figure out their next steps.

This is not a complete list but a good place to start...

We encourage you to read our full statement posted on our blog. Find the link in bio.

09/07/2023

🚨 ICYMI: Ep130 is live on YouTube and all major podcast platforms! 🚨

Don't miss our chat with Marc Poirier, CEO of Klever Programmatic. Get insights into the industry, learn how to build strong client relationships, and discover why putting people first is key to success!

Take a look at this clip from the episode. Catch the full conversation today!

Can't get enough of these insights? Follow us and stay updated with our latest discussions!

Receive bonus content, free training and paid training opportunity, and a chance to learn firsthand when our next webinar is! Sign up now at https://www.heleneparker.com/waitlist/

️ ⭐️ Want to see more? Check out this week's episode on YouTube and all major podcast platforms ️⭐️

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08/07/2023

🚨 Why Consider Agency Trading Desk with Marc Poirier at Klever Programmatic 🚨

Don’t miss our latest podcast, Episode 130, now LIVE on Youtube and all major podcast platforms!

💡 Ever wondered what it takes to succeed in digital advertising? Marc Poirier, CEO of Klever Programmatic, shares his wisdom on our latest podcast episode. Tune in to learn about the industry, the value of human relationships, and how to make your mark..
Underpaid and under-appreciated? Overworked and overwhelmed at work? It’s time to make a move! Sign up now at https://www.heleneparker.com/waitlist/ to learn more

️ ⭐️ Want to learn more? Check out this week's episode on YouTube and all major podcast platforms ️⭐️

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06/07/2023

🎧 "Listen more, talk less." This golden advice comes from Marc Poirier, CEO and Co-founder of Klever Programmatic. Dive into this episode to learn more about Marc's journey, the importance of people in business, and how you can start your career in programmatic media buying.

Episode 130, Why Consider Agency Trading Desk with Marc Poirier at Klever Programmatic is now live on YouTube and all major podcast platforms!

Take a peek at this exclusive clip from the episode!
Looking to learn how to get into your dream career in digital advertising with no prior experience? Sign up here: https://www.heleneparker.com/waitlist/

️⭐️ Want to watch more? Check out YouTube and all major podcast platforms! ️⭐️
🔊 Listen & Watch
👍️ Like & Share
✅ Follow on Apple iTunes, Spotify, Pandora, and Google Music
🎯 Subscribe on YouTube and LinkedIn

02/07/2023

🚨 ICYMI: Ep128 is live on YouTube and all major podcast platforms! 🚨

Didn’t get to watch last week’s episode? Not to worry, because you can still watch Episode 128 on Youtube or listen to any of the major podcast platforms!

Listen to how Shiv influenced me on the path to training programmatic ninjas!

Love the topic? Follow us and stay tuned for more!
️ ⭐️ Want to see more? Check out this week's episode on YouTube and all major podcast platforms ️⭐️

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👍️ Like & Share
✅ Follow on Apple iTunes, Spotify, Pandora, and Google Music
🎯 Subscribe on YouTube and LinkedIn

30/06/2023

🚨 Latest CTV/OTT Update with Shiv Gupta 🚨

Don’t miss our latest podcast, Episode 128, now LIVE on Youtube and all major podcast platforms!

Here’s a sneak peek at what Shiv and I discussed in the episode! So tell us in the comments, do you think this is creepy?
Underpaid and under-appreciated? Overworked and overwhelmed at work? It’s time to make a move! Sign up now at https://www.heleneparker.com/waitlist/ to learn more

️ ⭐️ Want to learn more? Check out this week's episode on YouTube and all major podcast platforms ️⭐️

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30/06/2023

I need help from you!

We are looking for 10 people (and maybe more) to join the Reach and Frequency™️ program starting the week of July 11th.

This is for anyone or for you if…

💡 You have little to no experience in marketing but are interested in learning a new skill in the digital advertising industry

💡 You are working in sales, retail, healthcare, tech, product or have been laid off recently

💡 You are looking for a work from anywhere or work from home or hybrid home/office opportunity

💡 You are looking to work with fun benefits (think coffee Tuesdays or early release on Fridays)

💡 You are feeling stuck in your life and not clear on your next steps

💡 You are willing to commit 2-3 hours weekly to follow the program curriculum and committed to doing the assignment and homework!

Check out more details below 👇🏾

You can also schedule a call with me and discuss if this is a right fit for you (I’d love to chat 😃)

You’re ready to pivot into a new career in the next 7 weeks, without any previous experience in marketing or fancy tech certifications.

29/06/2023

🚨 Ep 128 is now live on YouTube and all major podcast platforms! 🚨

In today's episode, we're thrilled to have U of Digital's Shiv Gupta as our guest. He enriches this week's discussion by delving into significant developments surrounding audience fragmentation, streaming, and the most recent CTV/OTT updates. Additionally, Shiv addresses questions from our community and imparts valuable insights and words of wisdom.

Episode 128, Latest CTV/OTT Update with Shiv Gupta is now live on YouTube and all major podcast platforms!

Take a peek at this exclusive clip from the episode!
Looking to learn how to get into your dream career in digital advertising with no prior experience? Sign up here: https://www.heleneparker.com/waitlist/

️⭐️ Want to watch more? Check out YouTube and all major podcast platforms! ️⭐️
🔊 Listen & Watch
👍️ Like & Share
✅ Follow on Apple iTunes, Spotify, Pandora, and Google Music
🎯 Subscribe on YouTube and LinkedIn

29/06/2023

26/06/2023

I just listened to the Digiday podcast with Anne Coghlan, COO of Scope3 on the importance of emission and why it should be a today’s problem not tomorrow’s.

Super dope interview covering in details (but very succinctly) what it is, where the name of scope3 comes from, and how to start reducing emission.

I have so many comments on this and will include in the newsletter this week.

Mainly, how the buy-side should take just as much accountability as the sell-side.

It’s not “publisher issue” - it is a “industry wide issue”
So everyone on that lumascape issue.

Strongly recommend the listen!!!

https://podcasts.apple.com/us/podcast/the-digiday-podcast/id962605432?i=

‎Business · 2023

25/06/2023

🚨 ICYMI: Ep127 is live on YouTube and all major podcast platforms! 🚨

Didn’t get to watch last week’s episode? Not to worry, because you can still watch Episode 127 on Youtube or listen to any of the major podcast platforms!

Take a peek at the episode here.

Did you love the topic? Follow me for more of this coming real soon!
Receive bonus content, free training and paid training opportunity, and a chance to find out firsthand when our next webinar is! Sign up now at https://www.heleneparker.com/waitlist/

️ ⭐️ Want to see more? Check out this week's episode on YouTube and all major podcast platforms ️⭐️

🔊 Listen & Watch
👍️ Like & Share
✅ Follow on Apple iTunes, Spotify, Pandora, and Google Music
🎯 Subscribe on YouTube and LinkedIn

25/06/2023

Why is it so hard to learn programmatic media today?

(Please I’d love to know what you think?!)

Whether you already work in the field or this is the first time you hear of it.

It’s tough to learn and grow unless you are already working for a company/agency/tech that does or sells programmatic.

This is why the Reach and Frequency™️ all started…

Teaching makes me happy and programmatic is a passion.

Check out more details below:

https://www.heleneparker.com/course/

Welcome to the Reach and Frequency™️ Our mission is to provide education in programmatic media in support of Diversity, Equity,

23/06/2023

🚨 Data Privacy, Data Clean Rooms, Identity Discussion with U of Digital's Myles Younger 🚨

Don’t miss our latest podcast, Episode 127, now LIVE on Youtube and all major podcast platforms!

Here’s what Myles had to say about his journey to Ad Tech.
Underpaid and under-appreciated? Overworked and overwhelmed at work? It’s time to make a move! Sign up now at https://www.heleneparker.com/waitlist/ to learn more

️ ⭐️ Want to learn more? Check out this week's episode on YouTube and all major podcast platforms ️⭐️

🔊 Listen & Watch
👍️ Like & Share
✅ Follow on Apple iTunes, Spotify, Pandora, and Google Music
🎯 Subscribe on YouTube and LinkedIn

22/06/2023

🚨 Ep 127 is now live on YouTube and all major podcast platforms! 🚨

Myles Younger joined us in our weekly community call, aka the Programmatic Meetup. In this episode, Myles talks about data privacy, data clean rooms, and identity from definition to hot takes. At the latter part of the episode, some of our ninjas had the chance to ask questions directly to Myles and discuss as a group. Truly a wonderful opportunity and experience!

Episode 127, Data Privacy, Data Clean Rooms, Identity Discussion with U of Digital's Myles Younger is now live on YouTube and all major podcast platforms!

Take a peek at this exclusive clip from the episode!
Looking to learn how to get into your dream career in digital advertising with no prior experience? Sign up here: https://www.heleneparker.com/waitlist/

️⭐️ Want to watch more? Check out YouTube and all major podcast platforms! ️⭐️
🔊 Listen & Watch
👍️ Like & Share
✅ Follow on Apple iTunes, Spotify, Pandora, and Google Music
🎯 Subscribe on YouTube and LinkedIn

18/06/2023

🚨 ICYMI: Ep126 is live on YouTube and all major podcast platforms! 🚨

Didn’t get to watch last week’s episode? Not to worry, because you can still watch Episode 126 on Youtube or listen to any of the major podcast platforms!

Take a peek at the episode here.

Did you love the topic? Follow me for more of this coming real soon!
Interested to apply for a career in digital advertising? Take this quiz to find out if you’re a good fit:
www.heleneparker.com/programmaticquiz

️ ⭐️ Want to see more? Check out this week's episode on YouTube and all major podcast platforms ️⭐️

🔊 Listen & Watch
👍️ Like & Share
✅ Follow on Apple iTunes, Spotify, Pandora, and Google Music
🎯 Subscribe on YouTube and LinkedIn