13/07/2023
A Rival Emerges, Elon Musk's Twitter Employees Find Thrills in Threads.
In a surprising twist, Elon Musk's own Twitter employees seem to be embracing the rival social media platform, Threads, even as Musk wages war against it. Meta's launch of Threads has sparked a wave of intrigue within Twitter's ranks, with some employees openly praising the new app's features and user experience.
In a daring confession on Threads, a current Twitter staffer admitted, "I'm going to get fired for this, but Threads is just better. Here's to a new world!" Another employee praised the seamless signup process, stating, "[Not gonna lie] the signup flow was really nice."
Curiosity and competition may account for a portion of Twitter employees joining Threads, as some simply aim to learn and explore its offerings. However, others are using the platform for personal enjoyment or to express their dissatisfaction with their boss. One user even shared a post mocking Musk's pen*s-measuring challenge, while another suggested, "somebody check up on Elon. he's not taking this well."
Surprisingly, even some of Musk's once-devoted followers have turned against him. Esther Crawford, a former product manager known for her support of Musk's management style, now criticizes him on Threads, expressing disappointment in his Twitter overhaul. She reflects, "This is what happens when a powerful person lives in an echo chamber of their own creation."
With over a quarter of a random sample of 133 current Twitter employees found to be on Threads, it appears that hundreds of workers at the company are embracing the rival platform. Musk himself had previously stated that Twitter employed around 1,500 people, making the number of users on its competitor significant.
In response to Meta's launch, Twitter sent a letter to Meta CEO Mark Zuckerberg, accusing the company of unlawfully misappropriating Twitter's trade secrets and intellectual property. Musk, in a tweet, accused Meta of "cheating." However, legal experts suggest that Twitter faces a challenging battle if it decides to pursue legal action.
Zuckerberg's Meta has seen immense success since Threads' launch, with over 100 million sign-ups in record time. Meanwhile, Twitter experienced a 5 percent drop in web traffic compared to the previous week. While Twitter CEO Linda Yaccarino contested the report, claiming it was their best traffic week since February, Meta's fast-growing popularity poses a potential threat.
While the initial reception of Threads has been positive, Meta's track record raises concerns. Past controversies surrounding privacy policies, combating disinformation effectively, and Instagram's impact on young people's mental health hint at potential challenges for Threads in the future.
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