𝙎𝙞𝙚𝙧𝙧𝙖 𝙇𝙚𝙤𝙣𝙚 𝘿𝙅𝙨 𝙐𝙣𝙞𝙤𝙣 - 𝙎𝙇𝙚𝘿𝙐

03/12/2025

'My Father Was a DJ': Information Minister Vows to Partner with DJs for National Development.

The Minister of Information and Civic Education, Chernor Bah, struck a chord with the music community this week, revealing a personal connection to the industry as he vowed to partner closely with the Sierra Leone DJs Union (SLeDU) on national development and communication projects.
Minister Bah made the statement during a familiarization meeting with the Union's leadership on Tuesday, December 2nd, at his office in Youyi Building, Brookfield.
Emphasizing the crucial role disc jockeys play in information dissemination, the Minister offered a powerful reason for his commitment: "I know the importance of DJs because my father was a DJ in the eastern part of Freetown. He loved playing music, so I will not forget to include DJs in all our activities."
He went on, stating that he had always desired such a meeting with the DJs union. He also acknowledged a current challenge facing one of the Ministry’s communication projects, "SALONE BIG PASS WE ALL," which features multiple Sierra Leonean artists. He noted that the songs were not getting sufficient airplay because proper engagement with the DJs had not yet taken place.
"I believe we are going to work together on all the projects the union wants to embark on moving forward," he affirmed.

Speaking on behalf of the Union, President Ibrahim Koroma, AKA Prezo Koroma, started by thanking the Minister and acknowledging the good job he has been doing in making government communication easy for even the layman to understand. He then underscored the need for the involvement of DJs during their weekly press conferences.
"Mr. Minister, we have DJs across the country, and if your Ministry works with us, we can achieve the big picture, which is information dissemination," Prezo Koroma stated.
He further highlighted that while the Ministry had embarked on several past projects, SLeDU had yet to see significant or sustained involvement from the Ministry. The Union is now looking forward to a new era of collaborative partnership under Minister Bah's leadership.

◇Jida Kiz
Director of Communication (SLeDU)

30/11/2025

23/11/2025

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