08/05/2023
NTUC FairPrice Co-operative Limited wins the Home Brand of the Year - Singapore and Product Launch of the Year - Singapore Awards in the FMCG Asia Awards 2022.
Hear from Bridgette Bin, Associate Director, Own Brands Brand and Business Development and Yip Kai Wan, Senior Manager, Own Brands Brand and Business Development as they introduce their winning product, Delicato, and how the brand continues to ensure good quality products despite low price points. Through their efforts, the company achieved an increase in sales since 2019 and has been receiving positive feedback from its customers.
Watch the video below.