06/04/2023
A Wider Audience
Digital marketing allows businesses to reach a wider audience than traditional marketing methods, as it utilises online platforms to promote products or services.
This is particularly important for local businesses, as it allows them to reach customers beyond their immediate geographic location.
Effective Targeting
In addition to reaching a wider audience, digital marketing also allows businesses to target their marketing efforts more effectively.
With tools like Google Ads and Facebook Ads, businesses can target their advertising to specific demographics and interests, ensuring that their marketing efforts are seen by the right people.
Cost Effective
Another benefit of digital marketing is its cost-effectiveness. Traditional marketing methods, such as print or television advertising, can be expensive and may not provide a good return on investment.
In contrast, digital marketing allows businesses to track the effectiveness of their marketing efforts in real-time and make adjustments as needed, maximising their return on investment.
Increasing Importance of Mobile Devices
One final reason why local businesses should use digital marketing in 2023 is because of the increasing importance of mobile devices.
With more and more people accessing the internet on their phones, it is essential that businesses have a mobile-friendly website and presence on social media.
Digital marketing allows businesses to reach customers on the go, making it an essential tool for local businesses in the digital age.
