I Concept

28/12/2024

AI Chatbots are shaping up to be the secret weapons to business success. Dive into the world of AI-driven customer interactions and discover how these four brands are reaping the rewards.

“The customer is king" – you’ve heard it a million, billion times. But the thing is, it still rings true. It is a timeless adage that is more relevant than

27/12/2024

Advertising creators and marketers have it good these days. With AI becoming more prevalent in our lives, the ability to create ads in mere minutes is just par for the course. Find out more about how AI helps accelerate content generation here.

How do you create an ad?

26/12/2024

Gone are the days of basic chatbots. Today's AI-powered chatbots can understand, learn, and problem-solve like humans, revolutionising the way businesses interact with their customers. Learn more here.

Chatbots have come a long way. Going beyond its primary purpose of simulating conversations with humans, chatbots are now more intuitive, and more

23/12/2024

On the 12th day of Christmas, my bosses gave to me... TWOOO EOD BRIEFSSSS! 🎹🎻🎼

We kid. At I Concept, we’re as passionate for our work as much as for our holidays. While we look forward to a good break, we hope to bring you more awesome stuff in the coming year. Merry Christmas everyone!

22/12/2024

Learn how to optimise your customer conversion rate on your ecommerce website with CRO techniques. Read on to find out more.

In the realm of digital marketing, where every click and interaction matters, businesses strive to enhance their online presence and drive traffic towards

20/12/2024

Is privacy on social media no longer relevant? We examine the reasons for privacy violations, and their implications in this article. Read on for more.

In an era where life updates - whether major or minute - are regularly shared via an Instagram post, tweet on Twitter, or turned into content for TikTok,

19/12/2024

Jingle and his friends are in the mood! Our little elves can’t wait to festive up the office!

18/12/2024

Your website's landing page will either make or break it for your brand. It is the single, most important webpage that your audience typically views first, before deciding if they should continue clicking into your website. Here are some essential features that every landing page should have. For more best practices, read our article here: https://i-concept.com.sg/5-best-practices-for-great-landing-pages-that-attracts/.

18/12/2024

Too many keywords in the content, otherwise known as keyword stuffing, may hurt your webpage ranking on search engine results. But how many is too many? We share the details about keyword usage, and how to optimise them for best performance.

If you’re like most people, you probably don’t think too much about search engine optimisation or how many keywords you are using in your articles. After all,

16/12/2024

For the past three decades or so, digital marketing has grown by leaps and bounds. Email remains one of the oldest kids on the block, but is still very much an applicable medium to source, nurture and convert leads. Read on for tips on how to grow your email marketing list.

With the dominance of social media, push notifications from apps, and in-app ads, it’s easy to dismiss email as a relevant method of marketing. Truth is,

14/12/2024

Ask and ye shall receive… the answers. The age of voice search is dawning upon us, with more users speaking their searches instead of typing them. How do businesses leverage this trend? Read on as we share some tips on how you can find your voice for your business.

We’re sure you’ve seen futuristic shows where characters talk to their computer to get things done. Think Tony Stark constructing parts of his suit just by

12/12/2024

Writing a post can seem like a simple affair. But if you want to maximise traction for your social media account every time you hit “Post”, you will go a long way if you follow a few basic rules. Read on to learn valuable tips on how to make your posts shine for your business.

You would think that creating posts for your business is a simple matter of banging out a few words, slapping on an image, hitting “Post” and calling it a day.

10/12/2024

Conducting SEO for your Ecommerce website can be tough so here are our top 10 tips for you to consider.

As more ecommerce shops are venturing into the modern digital world and expanding their presence with their own ecommerce website, it’s extremely important

08/12/2024

Learn the difference between a brand and a logo and what they can do for your business. Read on to find out more.

When starting a new business, there will be a lot of things to consider and multiple things to check off on your to-do list. Out of all the things that need

06/12/2024

Learn the basics of SEO for Ecommerce and how to effectively optimise it to boost your platform’s ranking and traffic. Read on to find out more.

Any good website knows that Search Engine Optimisation (SEO) is the backbone of ranking high in Google when people search for products. In the context of

04/12/2024

With the benefits of going paperless in a digital world, QR codes are increasingly being adopted by brands globally. Learn the do's and don't in this article.

Nowadays, QR codes have become a powerful tool for marketers to bridge the physical and digital worlds of customers. Whether it is a digital menu,

02/12/2024

Gaining brand loyalty can feel like an arduous task that requires time and effort for businesses to nurture. Improve that process with our effective tips here.

The most effective form of marketing is undoubtedly growing your brand's loyal following of customers. Building brand loyalty for your business goes beyond