I Concept

14/02/2025

Ah, love is in the air. Valentine’s Day - a time for cuddles, confessions and chocolate. For marketers, it’s a time to get into the mood with some creative campaigns. Check them out.

13/02/2025

There are many ways to augment a business’ marketing capabilities. And depending on your needs, hiring a retainer agency could be the right choice for you. Find out how.

You wouldn’t wear clothes that are three sizes too big for you. You wouldn’t use a huge wok to cook a single egg. Or take a cab to the coffee shop just across

12/02/2025

In a 2024 McKinsey Global Survey* on artificial intelligence, found that 65% of respondents state that their organisation regularly uses generative AI.

The pros of gen AI:
- Increased efficiency🚀 ⚡️
- Increased innovation✨ 💡
- Streamlined operations⚙️

The cons of gen AI:
- Dependence on technology🔌 ⚠️
- Ethical considerations⚖️ ⚠️
- Chance of inaccuracies❌ ⚠️

Our take: AI is a strong tool that has revolutionised the way we work. But human-led checks and balances need to be in place in order for work to be of quality and accuracy.

What do you think?

*Source: https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai

10/02/2025

While AI offers incredible potential, some companies are using deceptive marketing tactics to capitalize on the hype. This is called "AI washing," and it's designed to mislead you. Discover how to avoid falling victim.

It seems every brand loves shouting out about their newfangled AI-enhanced capabilities nowadays. But while some claims are indeed true and worthy of its

06/02/2025

Remember sweating it out with Jane Fonda? Erm, no, we didn’t mean it that way.

The iconic aerobics pioneer has partnered with Meta Quest to bring her fitness legacy to virtual reality. Supernatural, Meta's VR fitness platform, leverages nostalgic 80s aesthetics and immersive technology to offer cardio workouts led by Fonda herself, appealing to a new generation of fitness enthusiasts.

Video credit: (21 Dec 2024) Jane Fonda X Supernatural | Ready to Workout - YouTube - https://www.youtube.com/watch?v=CJIL5KXgmsc&t=1s

05/02/2025

While human interaction has long defined customer service, AI chatbots are increasingly providing valuable support. Learn more here.

The customer is king.

04/02/2025

At DBS' I Light Singapore 2023, we empowered attendees to fully immerse themselves in the festival experience through the DBS Passport, an interactive app. The DBS Passport served as the anchor experience, guiding attendees to discover captivating light installations, collect digital stamps, and unlock exclusive rewards. This innovative approach transformed the festival into a personalised and rewarding journey for each participant.

Visit https://iconcept.box.com/s/dra5fbojzk0bqrqawguoa0vb2wm8sou5 to see our work!

03/02/2025

Cost is a key factor in any business decision. When it comes to marketing support, the choice between an in-house team and a retainer agency requires careful consideration. Keep reading to explore the key cost implications of each approach.

Trying to decide between setting up an in-house agency versus hiring a retainer agency can be a tricky one.

31/01/2025

The metaverse promised to be a vast playground for consumers and brands to play in. But the buzz has since died down. Read on and find out if the metaverse is still relevant.

Video games used to be a pretty solitary affair. You’d plug in your cartridge (before removing it again to give it a blow to get it working properly), and

29/01/2025

About to lou hei and need help with the right phrases as you add the ingredients? Here’s a handy-dandy guide!

Here’s wishing you a joyous and prosperous Lunar New Year!

27/01/2025

If you’re a growing business looking to inject some marketing expertise into your brand, a retainer agency might just be the right fix for you. Read on to learn about the benefits of engaging a full-services retainer agency.

Imagine a plumber who doesn't just fix your leaky pipe – he has the skills to redesign your entire plumbing system to prevent future leaks. And he does it all

23/01/2025

Take a gander at any phone during a commute and chances are, someone’s thumbing through a social media app, watching short form videos. Read on to find out why they’ve made such an impact.

The average adult human attention span is 8.25 seconds.

21/01/2025

Can AI be unethical? It can. Read on and explore the ethics of AI marketing, how it erodes consumer’s trust, and learn how to build ethical and trustworthy AI marketing strategies.

Before you go, “I knew it!” - no, we’re not going to talk about how Artificial Intelligence (AI) is developing a malicious sentience with an intent on human

20/01/2025

Sustainable marketing goes beyond telling everyone your brand is green. Read on to explore the nuances and strategies of branding yourself as such.

People say that there’s nothing altruistic about marketing. After all, we’re all about getting people to be materialistic and buy stuff, right? Well, that

20/01/2025

Marketing to Gen Zs involves picking up a new play book. Explore the unique characteristics of Gen Z and discover effective marketing strategies to connect with this influential generation. Learn more here.

Wanna tap into the Gen Z market? Your marketing game better be on fleek or you're gonna get roasted.

19/01/2025

Discover how AI chatbots are revolutionising finance! From personalised advice to 24/7 support, learn how these innovative tools are transforming the way we bank.

More and more financial institutions are using artificial intelligence (AI) to manage your money.

19/01/2025

It’s been a year of leaps, bounds and breakthroughs in the marketing world, especially in the sphere of AI. Read on as we recap how AI took the world by storm.

Let’s cut to the chase. 2024 was the year for AI.

18/01/2025

AI chatbots are transforming classrooms and other forms of learning, for both students and educators. Learn more about the impact of AI on education here.

If you’ve watched enough sci-fi flicks, you might come across scenes where robot teachers are conducting class to a group of human students. Well, the future