Clipsource

Clipsource The Marketing & Communication Platform
for the Entertainment Industry. www.clipsource.com

🌍 Staying Ahead with the European Accessibility Act: A Game-Changer for Streaming Services 🚀2026 is just around the corn...
21/02/2024

🌍 Staying Ahead with the European Accessibility Act: A Game-Changer for Streaming Services 🚀

2026 is just around the corner, and with it comes the European Accessibility Act. This isn't just another regulation - it's a pivotal moment for international streaming services.

The Act aims to make services more accessible, and yes, it does bring its share of compliance requirements. But let's look beyond the 'must-dos'. There's a silver lining here: a competitive advantage waiting to be unlocked.

Imagine enhancing your data supply operations to not just meet but exceed the standards. This isn't just about avoiding penalties; it's about setting your service apart. In an industry where user experience is king, accessible features can be your crown 👑

So, are you ready to turn this regulation into an opportunity? It's time to rethink, revamp, and revolutionize.

https://www.broadcastnow.co.uk/broadcast-network/global-content-with-local-challenges-overcoming-the-hurdles-in-multinational-streaming/5190536.article

How Clipsource takes the metadata adaptation and distribution burden off your shoulders

We are proud and happy to share that Erik Åhlin is joining us as a board member at Clipsource. Erik brings a wealth of e...
29/08/2023

We are proud and happy to share that Erik Åhlin is joining us as a board member at Clipsource. Erik brings a wealth of experience from the media technology industry, with his most recent engagement being at Vidispine, a company he co-founded and where he held the position of CEO. Erik will help us place special emphasis on the transformative impact of AI and ML in the media industry. Welcome Erik!

Welcome to Clipsource Maria Campo!
02/03/2023

Welcome to Clipsource Maria Campo!

Nordic media-tech platform Clipsource has appointed Maria Campo as the new head of marketing and communication. Campo joins from the “smart button” provider

15/02/2023

Only when you have collected and organized all your media and metadata in one easy-to-use platform, you will realize how many of your teams will benefit from it. And love it ❤️

We're upsizing! Clipsource is a fast-growing, profitable SaaS looking for a qualified PHP developer to join our Stockhol...
02/02/2023

We're upsizing! Clipsource is a fast-growing, profitable SaaS looking for a qualified PHP developer to join our Stockholm team in building the best media communication platform in the world. Read more 👇 or share with people you think would fit.

https://clipsource.com/php-developer

We are happy to announce that Paula Ljunggren joins Clipsource as Project Manager. Paula most recently came from TV4, wh...
13/12/2022

We are happy to announce that Paula Ljunggren joins Clipsource as Project Manager. Paula most recently came from TV4, where she managed projects around platform changes and app and system development. She also has extensive experience in leading development within TV companies such as SVT and HBO.

Paula's previous experience will greatly benefit Clipsource as she takes the lead on major development projects, both internally and externally.

Clipsource is a platform that dramatically simplifies communication for media companies, always with the purpose of increasing awareness of our customers' content. Features include Digital Asset Management, Media Center, Secure Screening, TV & VOD Metadata Distribution, and much more.

Welcome Paula! 🚀

Clipsource has recruited Paula Ljunggren as Project Manager. She most recently came from TV4, where ...

Check out our latest Clipsource Conversation where Mattison Hofstedt and Erik Hoffman discuss the tactics   providers ar...
01/12/2022

Check out our latest Clipsource Conversation where Mattison Hofstedt and Erik Hoffman discuss the tactics providers are using to appeal to viewers in this competitive landscape and whether or not they are putting their energy into the right areas. 🧐

Some of the topics that are discussed include:

•How platforms are trying to differentiate themselves
•The importance of putting more focus on your content rather than your brand
•Being obvious with your content and where it is on a global level
•Making your content easy to find wherever the viewer is searching
•Creating a strategy with original content vs. acquired content
•The difference between attracting new users vs. anti churn

Learn about the the tactics that streaming providers are using to appeal to viewers in this competitive streaming landscape.

The last few days Clipsource Stockholm visited Clipsource's office in Lahore. It was the first time, due to Covid. We wa...
24/11/2022

The last few days Clipsource Stockholm visited Clipsource's office in Lahore. It was the first time, due to Covid. We want to thank the team in Lahore for their fantastic hospitality, and for their great contribution to our workshops. So many good ideas ⚡, so many laughs 😄, so many memories ✅. It is more clear to us than ever that you can create great work together, across different countries, languages and cultures. We will never forget this first trip.

Just because you had a   that was a hit but has run its course on your subscription platform, doesn’t mean its time is o...
19/10/2022

Just because you had a that was a hit but has run its course on your subscription platform, doesn’t mean its time is over. Here are some ideas for how FAST can give your a second life. 👇

Just because you had a show that was a hit but has run its course on your subscription platform, doesn’t mean its time is over. Here are some ideas for how FAST can give your content a second life.

We are happy to announce that Märta Rydbeck joins Clipsource as Head of International Sales. Märta brings a wealth of ex...
14/10/2022

We are happy to announce that Märta Rydbeck joins Clipsource as Head of International Sales. Märta brings a wealth of experience in Sales and Business Development from her previous jobs at Eurosport (Discovery), TV4 and Iyuno-SDI, just to mention a few. Her experience from SaaS and Cloud Services will benefit Clipsource as the company now embarks on an accelerated international expansion.

Clipsource is a platform that dramatically simplifies communication for media companies, always with the purpose of increasing awareness of our customers' content. Features include Digital Asset Management, Media Center, Secure Screening, TV & VOD Metadata Distribution, and much more.

Welcome Märta! 🚀

10/10/2022

We love finding solutions for our customers as they increase their offerings and expand into new markets. 🙌 🌍

When it comes to scheduling and , we know that every media company has different needs and priorities. In the case of Viaplay Group, they needed a scheduling solution that could help them streamline their sports scheduling workflows and maintain a high-quality output to all of their endpoints in an expanding list of countries. ✅

Nils F. Sørensen, VP of Broadcast at Viaplay Group Sport Nordic says:

"Clipsource's platform helps us scale sports channel roll-out by saving time for our planners. We experience obvious synergies in data and content creation in one country and sharing across all other markets."

Read the full case study here: https://clipsource.com/customer-stories/viaplay-group?utm=facebookpost

October is here and so is Hocus Pocus 2! 👻 The sequel to the 1993 Halloween hit was released at midnight on   on Septemb...
05/10/2022

October is here and so is Hocus Pocus 2! 👻 The sequel to the 1993 Halloween hit was released at midnight on on September 30th, setting a record in its first three days on the platform. 😱 🎬

If you're ready to get in the spirit and see what happens to the witches of Salem 29 years later, then Disney has you covered. Check out the official trailer below. 👇 🎃

This Halloween Season, some legends never die. Hocus Pocus 2, an Original movie event, streaming September 30 on Disney Plus.Bette Midler, Sarah Jessica Park...

Do you have a strategy when it comes to crafting successful   for TV and film? 🤔Here are some tips you should take into ...
26/09/2022

Do you have a strategy when it comes to crafting successful for TV and film? 🤔

Here are some tips you should take into account if you want your and press releases to get picked up by the , generate interest and build an audience. 🎬👇

What is the strategy when it comes to crafting successful press releases for TV and film? Here are some tips you should take into account when forming a press release strategy.

We are proud to be chosen as Viaplay Group's PR and communication platform to support their content communications acros...
21/09/2022

We are proud to be chosen as Viaplay Group's PR and communication platform to support their content communications across local markets in Europe and the US. ✨

Anna Munkenberg, Acting CMO, at Viaplay Group says:

"Clipsource has been a valuable partner to Viaplay in the Nordics for many years. Now that we are expanding internationally, they are the first choice to support us in this next chapter. Clipsource’s platform provides obvious synergies in creating and sharing content and data across multiple markets. This helps us scale fast and build brand awareness locally."

Dan Willstrand, CEO of Clipsource says:

“We are very proud that Viaplay has invited us to empower their content communication across all markets. Their ambitious goals and impressive performance have inspired us to invent new products that can help them execute on their plans.”

Viaplay has chosen the PR and communication platform Clipsource to support its content communication...

Congratulations to all of the   winners last night! The number of amazing shows that have been produced this year is inc...
13/09/2022

Congratulations to all of the winners last night! The number of amazing shows that have been produced this year is incredible. 🎬 🙌

The big winners at the 74th Primetime Emmy Awards were announced on Monday evening, in a ceremony held at the Microsoft Theater in Los Angeles and airing on NBC/streaming live on Peacock, with SNL …

The first two episodes of the “The Lord of the Rings: The Rings of Power” are now out on Amazon Prime!Who’s exited to st...
02/09/2022

The first two episodes of the “The Lord of the Rings: The Rings of Power” are now out on Amazon Prime!

Who’s exited to start watching what is said to be the most expensive TV show ever made?!🍿🎬

The best-selling   "Where the Crawdads Sing" was released in 2018 and spent 124 weeks on the best seller list with an es...
19/08/2022

The best-selling "Where the Crawdads Sing" was released in 2018 and spent 124 weeks on the best seller list with an estimated 7 million copies sold in two years! 😱The new , based on the best-selling book was theatrically released in the US last month on July 15th, bringing in $17 million for its domestic debut! Now the film has finally made it to Sweden with today being its first day in theatres! 🍿🙌



Image: Where the Crawdads Sing film cover

At Clipsource,   means taking a well-deserved break to soak up the sunshine and make some great memories with your famil...
17/08/2022

At Clipsource, means taking a well-deserved break to soak up the sunshine and make some great memories with your family and friends. ☀️

Here are some of the views from the Clipsource team's summer vacations. 🙌

After making it’s initial premiere on Friday, “The Sandman” debuted in the  #1 spot on Netflix’s English TV list with 69...
11/08/2022

After making it’s initial premiere on Friday, “The Sandman” debuted in the #1 spot on Netflix’s English TV list with 69.48 million hours viewed in the first week. It also appeared in the Top 10 in 89 countries! 🎬🍿

Last month, the hit series "Black Bird" appeared on Apple TV+ and has held its spot as one of the top 10 most watched   ...
05/08/2022

Last month, the hit series "Black Bird" appeared on Apple TV+ and has held its spot as one of the top 10 most watched shows for three weeks straight!

This true crime tells the story of a convict who is given a deal to get out of prison if he helps the FBI keep a serial killer who is about to be released behind bars. 😱

The final episode has been released today, so if you are not caught up then now is the time! 🍿🎬

Image: Apple TV+

Welcome to Clipsource 2.0! Our new website is now live and it's bolder and better than ever. Go check it out and see why...
08/06/2022

Welcome to Clipsource 2.0! Our new website is now live and it's bolder and better than ever. Go check it out and see why we're so excited. 😎 👇

Clipsource gives media companies the power to access and distribute press releases, screeners, metadata and schedules how and where they want.

Today's the day! Don't forget to tune into our Live Virtual Demo at 11 AM CET to see Clipsource in action!No need to reg...
21/04/2022

Today's the day! Don't forget to tune into our Live Virtual Demo at 11 AM CET to see Clipsource in action!

No need to register, just join using the zoom link in the comments when the camera starts rolling! 🎬 ✨👇

Come to the Clipsource Live Demo and learn how you can capitalise on your media marketing and communication efforts.

13/04/2022

We are back with another Clipsource Conversation!

This week we sat down with Clipsource's very own CPO, Johan Wiklund, to discuss the best ways to simplify complex workflows in the industry when it comes to:

1. Accessing marketing materials and data and ensuring everything is up to date.

2. Sharing marketing materials and data with external stakeholders and platforms so that your content gets discovered.

Johan has over 20 years of experience providing communication and media sharing solutions for top companies in the media industry.

Some of the main points touched upon in this session include:

• The change in the media industry with an increase in content and competition.

• Getting your workflows in line and simplifying your distribution processes.

• Repurposing content from other teams and siloed systems by integrating internal platforms (planning systems, media systems, systems, DAMs) to one user-friendly interface where you can find everything you need for a program or movie regardless of what team you work for.

• The importance of having the right data and media to promote content.

• Ensuring your content is visible within your own platform and easily searchable.

• Using tools to share sensitive, secure content such as pre-premiere
screeners.

• Automating your entire and sharing process.

It´s a deal - Discovery and AT&T’s WarnerMedia have now officially closed the Mega Media Merger, creating a new   and   ...
11/04/2022

It´s a deal - Discovery and AT&T’s WarnerMedia have now officially closed the Mega Media Merger, creating a new and giant titled Warner Bros. Discovery. The completion comes about 11 months after the $43 billion mega-deal was unveiled, faster than most observers had anticipated at the time.

https://www.hollywoodreporter.com/business/business-news/warner-bros-discovery-deal-closes-content-streaming-giant-1235100964/

The new powerhouse, which brings together the HBO Max and Discovery+ streaming platforms, has estimated combined revenue of $49.8 billion this year.

Clipsource is holding a live demo in 2 weeks for anyone who wants to come and see the platform in action!Clipsource is t...
07/04/2022

Clipsource is holding a live demo in 2 weeks for anyone who wants to come and see the platform in action!

Clipsource is the ultimate and data-sharing platform that streamlines workflows for the media and industry.

We take away siloed processes and inaccessible content by offering you one location where you can store all of your assets and data, share and secure , and distribute and schedule information to 3rd parties.

The best part is we integrate with your planning software and internal systems so you can automatically populate Clipsource with all of the assets & data that you already have.

Come join us and let Ola Scholander show you exactly how it works.

Come to the Clipsource Live Demo and learn how you can capitalise on your media marketing and communication efforts.

Clipsource is now a part of DPP!Dan Willstrand, CEO of Clipsource says: "Television and   have become increasingly compl...
06/04/2022

Clipsource is now a part of DPP!

Dan Willstrand, CEO of Clipsource says: "Television and have become increasingly complex in recent years, with globalization, a growing number of platforms and opportunities. This calls for collaboration and information exchange between the industry peers. DPP provides a unique opportunity for us to connect with the leading players in this field."

For over ten years, Clipsource has been developing its SaaS solutions to help leading entertainment ...

In a world of endless   and   services, the popularity of a new option that resembles traditional linear TV, Free Ad-Sup...
15/03/2022

In a world of endless and services, the popularity of a new option that resembles traditional linear TV, Free Ad-Supported TV ( ), has taken everyone by surprise.

After being overloaded with services and content options, it seems that many viewers feel comfortable returning to a familiar model of viewing where the choices of what to watch are limited and ultimately decided for you.

In addition, the economic aspect of going from paying hundreds of dollars a month for broadcast TV and various streaming channels to nothing is also a huge selling point.

However, just because your is a ‘slam dunk’ in some markets, like the US, doesn’t mean that you can just take that service, launch it in Europe and expect the same success.

If you want to make your FAST TV channel attractive to users, then it comes down to creating a great user experience for each market. Here is what you need to focus on to make that happen.

1. Localise your content

This is key to succeeding in European markets. And this doesn’t mean just using subtitles on your programs. If you are showing international programming then you should also consider dubbing in the local language.

2. Your ad experience needs to be adjusted per market

In the US, consumers are used to being blasted with a bunch of ads that regularly interrupt their programs. In Europe - not so much. Make sure you are adjusting per market. If you take the same ad approach for every country your FAST channel will not be successful.

3. Navigation is key - Get your EPG data under control

FAST is still a linear model of TV watching, meaning that you need to bring your strategy back to the basics and make sure that your EPG data is top-notch. The best way to do this is by controlling your output yourself, both on your channel and to 3rd party sites so that users can discover your content.

4. Invest in marketing & communication

The number of FAST channels will likely grow massively in the next few years. Stay ahead of the competition and make sure potential customers and made aware of your channel through SEO, proactive distribution of schedules, advertising etc.

https://clipsource.com/blog/4-tips-help-fast-channel-succeed-different-markets?utm_source=facebook&utm_medium=social&utm_campaign=clipsource

Here is what you need to focus on to make your FAST TV channel attractive to users and succeed in different markets.

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