Only when you have collected and organized all your media and metadata in one easy-to-use platform, you will realize how many of your teams will benefit from it. And love it ❤️
Clipsource Case Study: Viaplay Group Sport Nordic
We love finding solutions for our customers as they increase their offerings and expand into new markets. 🙌 🌍
When it comes to scheduling and #metadata, we know that every media company has different needs and priorities. In the case of Viaplay Group, they needed a scheduling solution that could help them streamline their sports scheduling workflows and maintain a high-quality output to all of their endpoints in an expanding list of countries. ✅
Nils F. Sørensen, VP of Broadcast at Viaplay Group Sport Nordic says:
"Clipsource's platform helps us scale sports channel roll-out by saving time for our planners. We experience obvious synergies in data and content creation in one country and sharing across all other markets."
Read the full case study here: https://clipsource.com/customer-stories/viaplay-group?utm=facebookpost
#streaming #vod #broadcast
How to Simplify Complex Workflows in the Entertainment Industry
We are back with another Clipsource Conversation!
This week we sat down with Clipsource's very own CPO, Johan Wiklund, to discuss the best ways to simplify complex workflows in the #entertainment industry when it comes to:
1. Accessing marketing materials and data and ensuring everything is up to date.
2. Sharing marketing materials and data with external stakeholders and platforms so that your content gets discovered.
Johan has over 20 years of experience providing communication and media sharing solutions for top companies in the media industry.
Some of the main points touched upon in this session include:
• The change in the media industry with an increase in content and competition.
• Getting your workflows in line and simplifying your distribution processes.
• Repurposing content from other teams and siloed systems by integrating internal platforms (planning systems, media systems, #metadata systems, DAMs) to one user-friendly interface where you can find everything you need for a program or movie regardless of what team you work for.
• The importance of having the right data and media to promote content.
• Ensuring your content is visible within your own platform and easily searchable.
• Using tools to share sensitive, secure content such as pre-premiere
screeners.
• Automating your entire #communication and sharing process.
#ClipsourceConversation #entertainmentmarketing #streaming
A press platform designed for TV/VOD
Does your current press site check all the boxes? ☑️
With Clipsource, you get a press site that is specifically designed for TV/VOD. This means that you can share:
☑️ Richer news
☑️ Entire program catalogues
☑️ Complete metadata
☑️ Secure screeners
☑️ Schedule information
Oh, and it's built with a user-friendly interface that doesn't take months to set up or learn. #pressreleasedistribution #publicrelations #vod #tv #streaming
Clipsource Conversation: Why do some American media companies fail when expanding into Europe.
In our first Clipsource Conversation, we sit down with Dan WillstrandWillstrand, CEO of Clipsource, and discuss why some American media companies have failed when expanding into Europe, the challenges they face and what they can do to be more successful. #clipsourceconversations #streaming #tv #vod #broadcasting
Listen to Tanvir Ahmad, Tech Lead at Clipsource, explain the problem that media houses face when it comes to metadata distribution and the solution that Clipsource has come up with to solve this problem.
He explains that even though #metadata distribution is key for every media house today, they often lack the right tools that need to distribute it.
The reason for this is that internal planning systems don't have any public #API where they can easily communicate to external systems.
In order to solve this problem, Clipsource has built a system that has seamless integrations with all of these internal tools to fetch data and distribute it easily to all the consumers. #metadatamanagement #vod #broadcasting #ott
Working between platforms to complete small tasks like cropping images may not seem like a big deal, but can easily start eating away at your time when done on a daily basis.
With MediaBox we make it easy for you to store images, crop them to your desired dimensions and feed them to various platforms and partners all in one place. Ensure that your #TV and #VoD images appear correctly on mobile, tablet and monitor every time. #streaming #svod
Ola Scholander - CCO of Clipsource on controlling the quality of your content and non relying on aggregators
Ola Scholander, the CCO of Clipsource, explains the importance of #media companies distributing quality content by controlling how it is presented.
He explains that today many #streaming companies rely on external #aggregators and other middlemen for the distribution of program information.
The risk of doing this is that those aggregators mix things up, or do not present the content in the best possible way.
Also, the more parties there are between the media house and the outlets, the more difficult it becomes to find and remedy any errors that occur.
Rather than going this route, Ola explains that media companies should stay in control of how their content is presented by combining a central #metadata repository, with automated workflows that can serve the end-users directly.
By doing this, they can stay in control of their program information and provide a better presentation of it as well. #svod #ott #broadcasting
Mattison Hofstedt - Digital Marketing Expert at Clipsource discusses the importance of sharing program content with more users
Mattison Hofstedt, the Digital Marketing Expert at Clipsource, discusses the importance of sharing program content with more users in order to increase its discoverability.
In the interview, she explains that #TV and #streaming companies are used to sharing their program information with a limited number of partners and aggregators.
The thing is that consumers get inspiration from a lot of different sources today, such as news sites, sports sites and social media.
It is for this reason that you must share information about your content with more users, even those who may not have in-house editorial resources.
The good thing is that by distributing your own program information, either manually or with automatic feeds, you can keep control over your content. #svod #vod #broadcasting
Dan Willstrand, CEO of Clipsource
In an interview with our CEO, Dan Willstrand goes over some of the key ways to make it easier for consumers to find your content.
He says that in order to increase awareness, you need to share more information about your content. Not only in your platforms but also online.
This includes sharing more images, more trailers, more information about actors and availability information. #ottplatforms #svod #broadcasting #streamingservice
Clipsource - the #1 platform for media companies
Who are we? We are the #1 platform for the #mediaindustry, helping streamline #marketing and #communication workflows with software that offers fast, accurate and simple distribution of media assets and data. #streaming #broadcasting #marketingsoftware
In order to get your programs discovered, you must give them more exposure. Clipsource can help increase the visibility of your content with a platform that offers fast, accurate and simple distribution of media assets and data. Learn more in this video. #broadcasting #vod #marketingsoftware
