Aze Aze is a creative agency focused on cost-efficient productions. We stand by you from idea to reality.

We bring 20+ years of experience in commercial productions and high-quality filmmaking to the realm of digital and social content, in order to help you.

No great things were achieved without a dedication to consistent work and incremental improvement. Take things one step ...
09/06/2022

No great things were achieved without a dedication to consistent work and incremental improvement.

Take things one step at a time. Just make sure that you do a little every day, and try to improve your performance every day. A 0.2% improvement every day is equal to a 100% increased performance annually. The key is just to be consistent and to work smart.

Make your content marketing and storytelling interesting by using different formats and spicing up the creative side of ...
08/06/2022

Make your content marketing and storytelling interesting by using different formats and spicing up the creative side of things.

Add visuals in the form of images or videos that support your story. Storytelling content can include microblogs, short videos, stories, and so on. Remember, make it as attractive as possible so that the audience does not get bored.

A company's current business objectives will have a significant impact on the way its marketing takes form. Want to find...
07/06/2022

A company's current business objectives will have a significant impact on the way its marketing takes form. Want to find out how to create and distribute great marketing that aligns with your current goals? We can help you with this, in all ways shapes, and forms. Be sure to get in touch to learn more.

Encourage your audience to interact with your content. Use the interactive functions of social media like polls and comm...
06/06/2022

Encourage your audience to interact with your content. Use the interactive functions of social media like polls and comments to your advantage.

Show your appreciation by replying to comments and answering DM's. Don't hesitate to add a CTA in your post's captions. Your audience will feel "heard" if they can engage in your activities on social media.

Our social media marketing services aim to help our clients with all of this and more.
Want to learn more about how we can help you build a relationship with your audience?
If yes, then be sure to hit us up!

Content is king... And content marketing is at the heart of most successful digital marketing campaigns.Well-crafted con...
05/06/2022

Content is king... And content marketing is at the heart of most successful digital marketing campaigns.

Well-crafted content marketing can help build trust and position your company as an authority in your industry.

It can generate more and better leads and help convert these into customers. And it has proved to be one of the most cost-effective marketing strategies.

Want to know how your company can benefit from content marketing? If yes, get in touch with us to learn more.

By striving to educate people, you can better position yourself as part of the solution. By creating informative content...
04/06/2022

By striving to educate people, you can better position yourself as part of the solution. By creating informative content that educates people about the problem you strive to help them solve, you can lead your audience in choosing your product more effectively.

For example, If you sell skincare products, you can release content that educates people about the benefits of natural ingredients or specific skincare routines and promote your product as part

How we approach a digital marketing plan depends on several factors. It will vary depending on an individual business’ g...
03/06/2022

How we approach a digital marketing plan depends on several factors. It will vary depending on an individual business’ goals, the characteristics of their market segmentation, and the general state of the economy as a whole. However, there are definitely a few keys to achieving successful results.

Branding - Make sure your branding is accurate to your company and appealing to customers.

Lead Generation - Plan your lead generation strategy to ensure optimal results. Create content that appeals to your customers, and combine this with digital marketing tools to generate more and better leads.

Database - Data is essential for success, and the best data is first-party data. Ensure you have the capabilities and tools needed to gather and analyze data. You can do this with email marketing and content marketing.

Community Building - By building communities that engage with your brand on social media, you can better retain customers and improve your product and service by gathering feedback directly.

Using the momentum of trends is a great way to get your content out there, and increase the chance of people interacting...
02/06/2022

Using the momentum of trends is a great way to get your content out there, and increase the chance of people interacting with it.

Having said that, being a trend follower can sometimes feel inauthentic and misplaced if done poorly, without an understanding of the actual trend.

Instead, choose a topic that is relevant or related to your target consumer. For example, during the pandemic, skincare brands could relate to the struggles of wearing masks and the effect on the skin

Being relatable is one of the best strategies for attracting audience members. To be relatable means that the customer c...
01/06/2022

Being relatable is one of the best strategies for attracting audience members.

To be relatable means that the customer can relate to the struggle that your product aims to help with.

Create stories that attract the audience's attention or encourage them to know more about your brand or product. If you sell skincare products, try to tell about your experience when you were struggling with your own skin and beauty until you finally found this product.

Generating leads with the help of digital inbound marketing is more effective than simply buying leads or relying on col...
31/05/2022

Generating leads with the help of digital inbound marketing is more effective than simply buying leads or relying on cold outreach.

But what exactly goes into a best-in-class lead generation process? And how does one generate leads with the help of digital marketing?

In our new blog post, we will go through the lead generation process - what it is, how it works, and how to benefit from it. Check it out on our blog: https://buff.ly/3GoUmRI

Core competencies are the resources, products, skills, and capabilities that give your business an advantage over your c...
29/05/2022

Core competencies are the resources, products, skills, and capabilities that give your business an advantage over your competitors.

A core competency is typically something that is hard to replicate. It can be proprietary technology, a unique product, or a recognizable brand.

Knowing and establishing your core competencies can inform your marketing strategy and messaging to attract your target audience and stand out from the competition.

We are proponents of a holistic approach to digital marketing. This means that we strive to help our clients deliver the...
27/05/2022

We are proponents of a holistic approach to digital marketing. This means that we strive to help our clients deliver the right message in the right way at the right time.

Without the right content, there is no interest. Without the right delivery mechanism, there is no connection. And without the right timing, there’s no way to start a meaningful conversation.

In short, holistic Digital Marketing is about creating relevant and meaningful connections between brands and people. In order to do this, we need to engage in the process of strategizing, producing, and distributing content, analyzing the data we gather and restrategizing based on the results in order to produce improved content and distribute these in a better way.

Good marketing makes the company look smart. Great marketing makes the customer feel smart.Keep this in mind! Always put...
25/05/2022

Good marketing makes the company look smart. Great marketing makes the customer feel smart.

Keep this in mind! Always put the customer first.

Social media marketing (SMM) is a marketing method where social media and social networks are used to connect with an au...
23/05/2022

Social media marketing (SMM) is a marketing method where social media and social networks are used to connect with an audience to build a brand, increase sales, and drive website traffic to market a company’s products and services.

Well-managed social media marketing allows a company to develop brand awareness (followers), build relationships (engagement), and increase website exposure (traffic & conversions).

We strive to manage and optimize your social media channels to boost their impact.

By focusing on the core problem, your business aims to solve, you can better attract the right customers. Do this by put...
22/05/2022

By focusing on the core problem, your business aims to solve, you can better attract the right customers. Do this by putting out lots of content and enthusiasm and ideas about how to solve the problem in question, and make it the main aim of your content strategy. If done consistently over time, with a clear strategic approach and tactical applications of SEO and more, people will soon come to you when they are in need of problem-solving.

When it comes to marketing, patience is key. It takes time and consistency to build brand value, and many often quit whe...
21/05/2022

When it comes to marketing, patience is key. It takes time and consistency to build brand value, and many often quit when they've just started.

It can be hard to stay consistent and motivated if results are slow to manifest. One might even ask if marketing efforts can affect long-term trends in sales at all?

Finding an answer to this question is essential for the creation of marketing strategies that deliver sustainable competitive advantage.

We've done a bit of research and found evidence for long-term marketing effectiveness from a time-series observation of sales and marketing expenditures.

Many traditional modeling approaches would not pick up these effects and, therefore, seriously underestimate the long-term effectiveness of advertising.

Further research also points to the fact that advertising spending has a positive, long-term impact on a firms' value and may have a negative impact on the valuation of a competitor of comparable size.

But in order to reap these benefits, one must be patient and consistent.

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