Aze

Aze is a creative agency focused on cost-efficient productions. We stand by you from idea to reality.

We bring 20+ years of experience in commercial productions and high-quality filmmaking to the realm of digital and social content, in order to help you.

09/06/2022

No great things were achieved without a dedication to consistent work and incremental improvement.

Take things one step at a time. Just make sure that you do a little every day, and try to improve your performance every day. A 0.2% improvement every day is equal to a 100% increased performance annually. The key is just to be consistent and to work smart.

08/06/2022

Make your content marketing and storytelling interesting by using different formats and spicing up the creative side of things.

Add visuals in the form of images or videos that support your story. Storytelling content can include microblogs, short videos, stories, and so on. Remember, make it as attractive as possible so that the audience does not get bored.

07/06/2022

A company's current business objectives will have a significant impact on the way its marketing takes form. Want to find out how to create and distribute great marketing that aligns with your current goals? We can help you with this, in all ways shapes, and forms. Be sure to get in touch to learn more.

06/06/2022

Encourage your audience to interact with your content. Use the interactive functions of social media like polls and comments to your advantage.

Show your appreciation by replying to comments and answering DM's. Don't hesitate to add a CTA in your post's captions. Your audience will feel "heard" if they can engage in your activities on social media.

Our social media marketing services aim to help our clients with all of this and more.
Want to learn more about how we can help you build a relationship with your audience?
If yes, then be sure to hit us up!

05/06/2022

Content is king... And content marketing is at the heart of most successful digital marketing campaigns.

Well-crafted content marketing can help build trust and position your company as an authority in your industry.

It can generate more and better leads and help convert these into customers. And it has proved to be one of the most cost-effective marketing strategies.

Want to know how your company can benefit from content marketing? If yes, get in touch with us to learn more.

04/06/2022

By striving to educate people, you can better position yourself as part of the solution. By creating informative content that educates people about the problem you strive to help them solve, you can lead your audience in choosing your product more effectively.

For example, If you sell skincare products, you can release content that educates people about the benefits of natural ingredients or specific skincare routines and promote your product as part

03/06/2022

How we approach a digital marketing plan depends on several factors. It will vary depending on an individual business’ goals, the characteristics of their market segmentation, and the general state of the economy as a whole. However, there are definitely a few keys to achieving successful results.

Branding - Make sure your branding is accurate to your company and appealing to customers.

Lead Generation - Plan your lead generation strategy to ensure optimal results. Create content that appeals to your customers, and combine this with digital marketing tools to generate more and better leads.

Database - Data is essential for success, and the best data is first-party data. Ensure you have the capabilities and tools needed to gather and analyze data. You can do this with email marketing and content marketing.

Community Building - By building communities that engage with your brand on social media, you can better retain customers and improve your product and service by gathering feedback directly.

02/06/2022

Using the momentum of trends is a great way to get your content out there, and increase the chance of people interacting with it.

Having said that, being a trend follower can sometimes feel inauthentic and misplaced if done poorly, without an understanding of the actual trend.

Instead, choose a topic that is relevant or related to your target consumer. For example, during the pandemic, skincare brands could relate to the struggles of wearing masks and the effect on the skin

01/06/2022

Being relatable is one of the best strategies for attracting audience members.

To be relatable means that the customer can relate to the struggle that your product aims to help with.

Create stories that attract the audience's attention or encourage them to know more about your brand or product. If you sell skincare products, try to tell about your experience when you were struggling with your own skin and beauty until you finally found this product.

31/05/2022

Generating leads with the help of digital inbound marketing is more effective than simply buying leads or relying on cold outreach.

But what exactly goes into a best-in-class lead generation process? And how does one generate leads with the help of digital marketing?

In our new blog post, we will go through the lead generation process - what it is, how it works, and how to benefit from it. Check it out on our blog: https://buff.ly/3GoUmRI

29/05/2022

Core competencies are the resources, products, skills, and capabilities that give your business an advantage over your competitors.

A core competency is typically something that is hard to replicate. It can be proprietary technology, a unique product, or a recognizable brand.

Knowing and establishing your core competencies can inform your marketing strategy and messaging to attract your target audience and stand out from the competition.

27/05/2022

We are proponents of a holistic approach to digital marketing. This means that we strive to help our clients deliver the right message in the right way at the right time.

Without the right content, there is no interest. Without the right delivery mechanism, there is no connection. And without the right timing, there’s no way to start a meaningful conversation.

In short, holistic Digital Marketing is about creating relevant and meaningful connections between brands and people. In order to do this, we need to engage in the process of strategizing, producing, and distributing content, analyzing the data we gather and restrategizing based on the results in order to produce improved content and distribute these in a better way.

25/05/2022

Good marketing makes the company look smart. Great marketing makes the customer feel smart.

Keep this in mind! Always put the customer first.

23/05/2022

Social media marketing (SMM) is a marketing method where social media and social networks are used to connect with an audience to build a brand, increase sales, and drive website traffic to market a company’s products and services.

Well-managed social media marketing allows a company to develop brand awareness (followers), build relationships (engagement), and increase website exposure (traffic & conversions).

We strive to manage and optimize your social media channels to boost their impact.

22/05/2022

By focusing on the core problem, your business aims to solve, you can better attract the right customers. Do this by putting out lots of content and enthusiasm and ideas about how to solve the problem in question, and make it the main aim of your content strategy. If done consistently over time, with a clear strategic approach and tactical applications of SEO and more, people will soon come to you when they are in need of problem-solving.

21/05/2022

When it comes to marketing, patience is key. It takes time and consistency to build brand value, and many often quit when they've just started.

It can be hard to stay consistent and motivated if results are slow to manifest. One might even ask if marketing efforts can affect long-term trends in sales at all?

Finding an answer to this question is essential for the creation of marketing strategies that deliver sustainable competitive advantage.

We've done a bit of research and found evidence for long-term marketing effectiveness from a time-series observation of sales and marketing expenditures.

Many traditional modeling approaches would not pick up these effects and, therefore, seriously underestimate the long-term effectiveness of advertising.

Further research also points to the fact that advertising spending has a positive, long-term impact on a firms' value and may have a negative impact on the valuation of a competitor of comparable size.

But in order to reap these benefits, one must be patient and consistent.

20/05/2022

The best marketing strategies and tactics rely on sufficient cash flow. Organizations must think realistically about their budget to decide which marketing strategies are attainable and affordable.

We are proponents of a holistic approach to marketing, where we recommend that you manage your budget strategically in order to be agile and adapt your content to the insights you gain during a campaign.

We recommend delegating 25% of your budget to content creation, 25% to paid promotion, and 50% to tracking, analysis, and optimization. This way, you can increase the possibility of commitment and conversion.

19/05/2022

Search engines like Google use complex processes— or algorithms— to organize and rank content.

Search engine optimization (SEO) refers to the process of improving your site and content in several ways in order to enhance its organic traffic and ranking on search engines such as Google, Bing, and other search engines.

SEO is often about making small modifications to parts of your website and content that, when viewed individually, might seem like incremental improvements, but when combined with other optimizations, could have a noticeable impact on your user experience and performance in organic search results.

These include creating high-quality content in addition to monitoring your site's technical health, gaining links from other sites to your site, maintaining your site's local search presence, and more.

Be sure to get in touch if you want help with improving your organization's possibilities on search engines.

18/05/2022

Buyer personas are fictional profiles that represent your customers, whether existing, prospective, or desired.

These representations of your ideal customers are created with the help of data and research.

Establishing these will help you focus your time and efforts on finding qualified prospects, guide product development to suit the needs of your target customers, and align all work across your organization (from marketing to sales to service).

17/05/2022

Did you know that 90% of all organizations use original content as part of their marketing efforts?

With this in mind, it's no secret that the competition out here is quite stiff.

Everyone is fighting for consumers' limited supply of attention. Therefore, most organizations dream of having their content become viral - of seeing it immediately start living a life of its own and introduce your brand to a whole new audience.

Going viral is hard, and there is no way to guarantee that one's content does go viral. There are, however, some tips and tricks that can increase the probability of viral success.

We go through these tips and tricks on our blog. Check it out here: https://buff.ly/38rF0zG

16/05/2022

Market segmentation revolves around identifying targeted groups of consumers to tailor marketing in a way that is attractive to the group.

Markets can be segmented in several ways, such as geographically, demographically, or behaviorally.

The way we segment the market affects how we work later down the road. It affects what content we should produce - the tone and the message. It affects what channels we want to promote, share, and this content.

Market segmentation helps companies minimize risk by determining the best ways to market and deliver products or services. With risk minimized, we can then focus resources on efforts likely to be the most profitable for our clients.

15/05/2022

Aze is an agency focused on digital marketing, social media marketing, and content marketing.

We work with multi-disciplined strategists, managers, and creatives who are known for their diverse skills and multi-tasking.

We pride ourselves on being able to create a lot with very little. No task is too big or too small in our eyes.

14/05/2022

We define "Digital Advertising" as a marketing method where companies pay a publisher (like a search engine or website owner) each time someone clicks or views their ads in a search result, on a website, on social media, or on a miscellaneous digital platform.

With this approach, you can essentially buy attention, rather than the (often long-term) approach of earning it organically, showing ads to people searching for terms related to a product or service.

Be sure to get in touch with us to learn more and find out how you can benefit from digital advertising.

13/05/2022

Aze is an agency focused on digital marketing, social media marketing, and content marketing

We strive to customize our production process to suit your needs.

We pride ourselves on being able to create a lot with very little. No task is too big or too small in our eyes.

12/05/2022

Marketing objectives are clear targets designed to provide not just overall direction but clear and specific actions that will help a business reach its goal.

Every marketing objective requires a different approach in order to fulfill the objective. It is, therefore, essential to clearly establish these goals before proceeding with any other actions.

Want help with establishing your goals? Or do you need help with reaching already set objectives? If yes, then be sure to get in touch with us!

11/05/2022

At Aze, we champion a holistic approach to digital marketing.

We strive to manage your budget strategically in order to be agile and adapt your content to the insights that our campaigns and analysis produce.

In this way, we can increase the probability of increased engagement and conversion.

10/05/2022

SMART Business Goals is a systematic tool used to help businesses establish and achieve goals. SMART stands for Specific, Measurable, Attainable, Relevant, and Time-Based.

An example of applying this framework could be if a client asked us to help them grow their consulting business.

By applying the SMART goals framework, we would establish that our clients want to grow their business. We will help them find and convert two new clients and grow their client base (Specific Goal). We will measure our progress by measuring how many new clients have booked meetings with our client's sales team (Measurable Goals). We will achieve this by launching a social media marketing campaign and reaching out to local businesses (Attainable Goal). This will allow them to grow their business and increase their revenue (Relevant Goals), and all of this will be done within two months (Time-Based Goal).

We use this method to help break down and fulfill projects for our clients. If you want to learn how we can help you with your business goals, then be sure to get in touch!

09/05/2022

A SWOT (strengths, weaknesses, opportunities, and threats) analysis is a framework used to evaluate a company's competitive position.

One of the first steps we need to take before starting work on a new marketing plan is to understand our client's place in the world. A SWOT analysis is an excellent starting point for evaluating a company's competitive position.

We use it to assess internal and external factors, as well as current and future potential. Frameworks like this help us facilitate a realistic, fact-based, data-driven look at the strengths and weaknesses of an organization.

The insights gained from this will help us better formulate an appropriate strategy and plan of ex*****on that will help us solve our clients' problems.

08/05/2022

Here are a few steps one can take to better grow a business online.

1. Build and nurture an email list to Fuel Your Email Marketing Campaigns. This is one of the most important elements of an effective sales funnel. Building an email list allows you to have complete ownership over your outreach. You won't be a slave to the changing algorithms of different platforms that are changing their algorithms all the time.

2. Establish a strong social media presence.
By doing this, you will be able to better connect with your audience and others with the potential of becoming a follower. It also gives you access to valuable customer feedback and opens a direct line of communication with your target audience.

3. Come Up With A Content Marketing Strategy.
By establishing a great content marketing strategy, you can more easily pish your brand to be top-of-mind. You can do this by publishing content that entertains, educates, or informs. It can help you attract a bigger audience and establish your company as an authoritative figure within your industry. Try publishing a weekly blog that's worth reading, recording a podcast that educates the listener, or short-form video content that more easily engages media consumers.

4. Leverage the power of Search Engine Optimization.
By optimizing your content, you can ensure your website becomes one of the first search results on Google and beyond. Algorithms pay more attention to unique, insightful, and engaging content created around a few of the basic SEO principles. You can start this process by researching the most highly-searched keywords in your industry and writing several in-depth blog posts that add value to these topics.

5. Create a lead magnet.
By offering something of value in exchange for someone's contact info, you are incentivizing people to share this info. This could be a free ebook, PDF, or discount code. The key is that it provides value to your potential customers right away. The more valuable it is to them, the more likely they are to give you their info, and the more likely you are to capture a qualitative lead.

Want help with implementing some or all of these steps. Then be sure to hit us up!

07/05/2022

The 3C's model is a method for analyzing and creating a viable marketing strategy. It focuses on the strategic triangle created by the customers, the competitors, and the corporation (i.e., the 3C's).

By analyzing the customer, you will determine how to appeal to your target market.

By analyzing the competition, you will get an inside look into what their customer is experiencing. You'll get a feeling for the good and bad decisions the competition is making and be able to utilize this knowledge in your pursuit of success.

By analyzing the corporation, you will be able to utilize the results of the customer and competitor analyses. You can use these insights to enumerate the company's "strong points," and the resources that produce them, and the company's weak points. All of this can be done to strengthen the company's marketing.

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http://aze.agency/

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