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In the age of electric gadgets, sharply raising sales of manual toothbrushes is still a challenge. But SPLAT coped with ...
15/04/2022

In the age of electric gadgets, sharply raising sales of manual toothbrushes is still a challenge. But SPLAT coped with it. By the end of 2021, the brand has increased sales in this conservative segment by more than a third.

The "bait effect" is triggered when you are deliberately offered an additional, slightly less attractive option. In the ...
09/04/2022

The "bait effect" is triggered when you are deliberately offered an additional, slightly less attractive option. In the example with portions of coffee, the average loses compared to the large and seems expensive, as a result you pay more than you would like. Research confirms that by presenting options in the way described, you can push people to buy certain, often more expensive goods.

The "bait effect" was initially studied as a potential marketing strategy to influence the choice of buyers, but recent experiments by scientists show that it also works in the field of healthcare, recruitment, and even during voting in elections.

The article will be useful for those who want to make profitable decisions for themselves without succumbing to marketing tricks, as well as, if necessary, persuade others to their side.

09/04/2022
09/04/2022

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