23/02/2022
An advertising campaign for Mango Insurance company
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When creating this video we were faced with a challenge - we had to portray the journey that a person takes across his own fears and how he ends up finding the peace that Mango Insurance offers to its clients. And we had to do this in the most compelling and non-standard way.
So in order to immerse the viewer in the world of human experiences, we used different techniques and played around with the filmed material. We created images of fears from household objects and 3D graphics, we filmed the heroine on ropes on a green screen, we destroyed a whole room using 3D scanning and datamosh, and even spun a dog and stretched it out in CG.
The ultimate goal was to make the video absolutely seamless - this helped to enhance the effect of the heroine flying through a single stream of experiences.
A very special thanks to the Mango Insurance team for their trust and for helping bring to life such an interesting and complex project!
Client: Mango Insuranse Манго Иншуринг
Production: CULT CULT Production
Director: Roman Holodenko
CG Studio: Viewga Viewga design studio
CG Supervising & Art-Direction: Roman Holodenko
2D Motion Design: Alexey Inozemtsev
3D Motion Design: Eric Nefyodov
Producer: Ekaterina Radkovskaya
Junior Producer: Polina Efremenko
Keying: Matt Cooper