15/11/2024
-Part III-
It’s incredible how much of this life we don’t know. The truth is life is often unseen by the human eye. (So turn on your sound before watching, preferably on headphones.)
This was the central tenet of the campaign our partners at Heraldist devised for 44.moles, a company working in the field of carbon offset using cutting edge technology.
We are proud to have produced, directed, shot and edited the 3 videos part of this campaign, together with our talented friend . The soundscapes were created in collaboration with composer and sound designer Tom Hull from , PhD Researcher in Soundscape Ecology. They are in themselves works of art which you can listen to for hours. We also had some help for the animations in the beginning of the videos from our friend Cristi Grecu (). Our first AC , made sure our gear is in excellent shape and ready for a challenging shoot.
This project was absolutely massive in scope and ambition, it involved an international cooperation with people from 3 countries and 2 continents, an experimental creative approach about a sophisticated technology put in the service of protecting our ecosystems, hundreds of emails and calls, countless hours of research, scouting for the perfect location which turned out to be the gorgeous village of Smida, in the Apuseni Mountains of Transylvania, waking up at 4.30 am to catch the perfect morning light over the lake, literally running after the sun’s rays in the forest for that magic golden hour light, exploring acre after acre of wild forest to capture the majesty of nature and finally an extremely thorough and precise yet heartfelt post production process. It was one of the most challenging and rewarding projects we’ve done and we thank all our partners for putting their trust in us and for our crew and cast for embarking on this wild ride with us.
For more information here is the case study Heraldist put together: https://www.heraldist.com/case-studies/44moles
