At a time when large media groups are dissolving and cohorts of prophets are trumpeting the arrival of a fully digital world, to talk about and to propose a new publication in an utterly uncertain context seems foolish, nonsensical — even absurd. Still, the C4US — Creative for Us platform does not aim at becoming a disruption — rather a natural gesture of normalcy in a much too noisy landscape, wh
ere references and values are deeply disturbed, where calm, balanced and informed discourse is often sidelined by shrillness. C4US was born naturally, out of a need, just like a living, breathing organism, at the right moment and in the right age, with and for people who believe that Romania has a mark to make in a European and international context, betting firstand foremost on creativity and innovation, excellence and performance. C4US is an open, relaxed space, where articulated, aesthetically valid, confirmedand competitive messages are heard alongside young, ambitious voices with potential for greatness in the near future. C4US explores creative ideas and personalities, well established or less known, from the most diverse fields (finearts, dance, literature, fashion, design, architecture, music etc.), postulating that modern man's innovation and creativity are surprising in their shape and in their space of manifestation. Never have more troubling words been said about the end than now. Today's surviving hermeneutists in economy, theology, geology, anthropology are trying to outdo each other in ample dissertations about The End. Postmodern man has anesthetized their idea of fear, but was never able to completely ignore it. The End contains us, makes us whole and shapes our idea about the so—called "final dialogue". Animals know when The End is near and instinctively complicate it. Plants dream of living forever and end up pressed between the pages of a trite existentialist book. People perceive exhaustion as an incomplete, unbeatable ending; for this very reason, particularly at this time, when pseudo—eschatological discourse pervades ever higher and more diverse mediums, we should reconsider and come to terms with the idea of The End. Maybe then we'll all realize that The End already holds within itself a new approach to The Beginning.
