Sometimes in life you need to take a moment. An opportunity to step away from the day-to-day, to stop what you’re doing and look at things from a fresh perspective. We recently had one of those moments, and it changed everything.
The result is the rebirth of our agency with a new name and a new direction. Say hello to IT MEDIA WEB and visit www.itmediaweb.ro A whole lot of blood, sweat and tears has gone into the re-brand and we’re delighted to finally be able to share it with the world.
But as we unveil our fresh perspective we also want to share a little bit of the story of why this agency came to be.
Marketing is evolving. Social Media and our Digital environment changes instantly. Every day there are new technologies, new opportunities, and new tactics for companies to employ in order to engage with their customers. But in this increasingly complex world it can be easy to lose your way. To use the old adage, it can be hard for organizations’ to see the forest for the trees.
Let’ take a prime example of the largest social media network in Romanian - Facebook. The number of Facebook Active users increased by 8.6% last year, from 9.83 million at the beginning of 2018 to 10.93 million at the onset of 2019. The number kept rising, reaching 11.0 million in March this last year. Bucharest has the largest number of Facebook Active users – more than 2 million. In 2018, Bucharest had 1.6 million users, which represented 21.6% of the total. Cluj-Napoca, Iasi, Timisoara, and Brasov each have more than 200,000 Facebook users.
The Facebook platform has changed significantly over the last 12 months to combat fake news and fraudulent accounts - new features have been launched and modified to help businesses and the users to engage with each other more effectively. These changes do not take into consideration the regular updates to the algorithm, and advertising policies that need to be constantly managed.
So, we decided to change our perspective as a Social Media Agency.
We decided it was important to develop an agency dedicated to Romanian businesses that can be the A to Z guide on the largest and most active social network - Facebook. Our expert Team will review your businesses current Facebook Account and recommend what Business Management features you need to implement to take advantage of the Facebook network. Through IT MEDIA WEB, we help clients to see the whole forest so that we can pick the right trees. This means that we can strategically identify the right platforms, tactics and technologies within Facebook to help deliver business objectives and then implement them.
It’s a holistic approach to Facebook, our service has been designed to meet the needs of today’s Romanian businesses and their increasingly sophisticated audiences.
As the name of our new agency suggests, IT MEDIA WEB is here to change people's perspective on the type of value that an agency partner can provide. And now, as we launch IT MEDIA WEB we’re incredibly excited for what comes next.
