27/08/2022
Here’s my definition:
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.
If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.
A brand’s value is merely the sum total of how much extra people will pay, or how often they choose, the expectations, memories, stories and relationships of one brand over the alternatives.
🖱 Click on the link below to discover more:
https://hooya.info/
▶️ And get in touch with us via:
☎️ : +974 4032 9145
📧 : [email protected]