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Digital Affair Digital Affair - the magazine for digital lovers. Find interesting articles written and curated by our team of digital professionals.
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The Digital Affair brings you insights, analysis and inspiration about Digital Business, Marketing and Technology.

AI (Artificial Intelligence) is changing our life, the way we work and the way we do businesses. 🦾As a manager, entrepre...
26/02/2024

AI (Artificial Intelligence) is changing our life, the way we work and the way we do businesses. 🦾

As a manager, entrepreneur or business owner, what does this mean? How can we use AI in business, leveraging its positive impacts while minimizing its risks?Find out more through the words of Ana Bicho, our guest on this article.

AI is changing the way we live every day. What does this mean for business? Read this article and prepare your company for this shift!

is more than simply selling on social media platforms.🛒 In recent years, it has undergone a substantial transformation...
26/12/2023

is more than simply selling on social media platforms.🛒 In recent years, it has undergone a substantial transformation. It emerged as a powerful tool for brands seeking to increase sales and customer engagement. platforms have significantly enhanced the buying experience, changing the way people do . 💯

Social commerce is poised for a rapid growth. Find out how it is reshaping the business landscape and how to boost your sales.

After months of testing, TikTok has officially launched . 🔔❗️ It allows users to find and buy products that are used in...
28/11/2023

After months of testing, TikTok has officially launched . 🔔❗️ It allows users to find and buy products that are used in live videos, tagged in content shown on the , or pinned on brand profiles or marketed in a new “Shop” tab.

Get to know more about it here 👇

TikTok has officially launched TikTok Shop, allowing users to find and buy products inside the platform. Know how it works here!

💡 vs is an ongoing and endless debate. 🥊Artificial Intelligence (AI) is part of our everyday lives and is here to st...
25/10/2023

💡 vs is an ongoing and endless debate. 🥊
Artificial Intelligence (AI) is part of our everyday lives and is here to stay. Most of the time, we don’t even realize how it shapes our daily routine (whether for good or not). But are there limitations to it? How is it impacting Humans? In this article, we will delve into the distinctions between and , peering into the unpredictable future that lies ahead.

Artificial Intelligence vs Human Intelligence is an ongoing and endless debate. Keep reading to find how they are evolving.

The concept of is part of our daily lives. From our earliest years, we are familiarized with the act of learning and ...
17/10/2023

The concept of is part of our daily lives.

From our earliest years, we are familiarized with the act of learning and improving by continually and doing. However, when it comes to the world of , the experience is not always straightforward. In this article, we will explore the test and learn approach, demonstrating how it can fuel growth and pave the way for success. 🚀🙌

The concept of test and learn is part of our daily lives. From our earliest years, we are familiarized with the act of learning and improving by continually testing and doing. However, when it comes to the world of business, the experience is not always straightforward. In this article, we will expl...

In the vast realm of , who truly holds the reins of power? 👑Is it a TV advertisement, a well-crafted LinkedIn post, or...
14/10/2023

In the vast realm of , who truly holds the reins of power? 👑
Is it a TV advertisement, a well-crafted LinkedIn post, or perhaps a recommendation from a trusted friend? 🤔

The answer, unequivocally, is the latter, and this is where the magic of comes into play. Its authenticity and closeness transform content creators into formidable forces of brand and discovery. Know more about it here! 👇

In the vast realm of digital influence, who truly holds the reins of power? TikTok creators are shaping consumer lifestyles. Find here how!

🔒We’re living in this wild age of . ⛓ Everywhere we look, there’s an at play, dictating the ads we see on Instagram a...
29/09/2023

🔒We’re living in this wild age of . ⛓ Everywhere we look, there’s an at play, dictating the ads we see on Instagram and the music Spotify recommends. It’s like we’re in a sci-fi movie, but it’s real life. And while it’s a super cool era to live in, it’s also amplifying some old societal issues. and social injustices, for example, are not new and have persisted for centuries, the last thing we need is more catalysts to them. Unfortunately, they’re facing just that in the data landscape. Find out more about this topic here 👇

While machines don’t have feelings or biases, they learn from the data provided by imperfect humans. Learn more about data biases here.

Unlike traditional AI, which focuses on analyzing existing data, has the power to create entirely new data, including ...
27/09/2023

Unlike traditional AI, which focuses on analyzing existing data, has the power to create entirely new data, including text, images, and music. This ability opens up a whole new realm of possibilities for organizations looking to generate high-quality quickly and efficiently. 🚀

If you find yourself lost in the wonders of technology, intrigued by the endless possibilities of business, and captivated by the magic of marketing, then this article is tailor-made for your visionary soul! Step into the realm of Generative AI, where creativity knows no bounds, and dances hand-in-hand with . ❤️

Unlike traditional AI, which focuses on analyzing existing data, generative AI has the power to create entirely new data, including text, images, and music. This ability opens up a whole new realm of possibilities for organizations looking to generate high-quality content quickly and efficiently. If...

⚠🔺 Shorts are vertical videos created using a smartphone and then uploaded on YouTube. The duration of these videos va...
25/09/2023

⚠🔺 Shorts are vertical videos created using a smartphone and then uploaded on YouTube. The duration of these videos varies between 15 and 60 seconds, and they aim at captivating audiences, creating .

Despite being recent, YouTube Shorts are already changing the way people and companies interact. But why are so important? And why should businesses invest in them? Keep reading to find out all the answers. 💡

YouTube Shorts are not mere competitors of Instagram Reels or TikTok. They are carving their own path influencing brands and business with a new and engaging way of creating content. Know more here!

💡To keep pace with ever-evolving consumer behaviours in the landscape, brands must embrace the winds of change to stay...
18/09/2023

💡To keep pace with ever-evolving consumer behaviours in the landscape, brands must embrace the winds of change to stay relevant and captivating to their audience. Here, we’ll delve into the dynamic world of in-game , where meets , and staying ahead of the game is the ultimate key to success.🚀

Dive into the dynamic world of in-game advertising, where innovation meets engagement. Discover how you can stay at the top of your game!

🧨 With the overwhelming amount of that people are exposed to every day, it’s becoming increasingly challenging to capt...
11/08/2023

🧨 With the overwhelming amount of that people are exposed to every day, it’s becoming increasingly challenging to capture and retain their attention. 👀 This is why creating messages and experiences is crucial to stand out from the noise and build a loyal customer base.

AI tools can help you with and the orchestration of your . Discover here how it is possible! 🦾

AI tools can help you with segmentation and the orchestration of your customer journey. Discover here how it is possible!

➡️ Nowadays, marketing is driven by .💻 Companies need a wide variety of tools to with potential customers, manage mar...
07/08/2023

➡️ Nowadays, marketing is driven by .💻 Companies need a wide variety of tools to with potential customers, manage marketing campaigns, and collect and analyze data. This is where the stack comes into play. Discover how this can be possible. 🔥

Nowadays, marketing is driven by technology. Companies need a wide variety of tools to connect with potential customers, manage marketing campaigns, and collect and analyze data. This is where the marketing technology stack comes into play. Discover how this can be possible. What is it and why is it...

💥 is a hot topic and is changing the way business is done. It is all about flexibility and speed. If you are struggling...
24/04/2023

💥 is a hot topic and is changing the way business is done. It is all about flexibility and speed. If you are struggling to adapt to market changes, this might be the answer.

🚀Here is what you need to know to become more agile. ⬇ ⬇

bit.ly/3H4lEyj

Home Marketing Agile marketing: how to stay ahead of the curveAgile marketing: how to stay ahead of the curveAgile marketing is a hot topic. But do you know what it is and how it is changing businesses? Find the answers here.April 24, 2023 140 Agile marketing is a hot topic. But do you know what it....

is on the move! 🚀 Now it’s time to understand what really changes with its arrival. Here's what you need to know! ⬇ ⬇ ...
03/04/2023

is on the move! 🚀 Now it’s time to understand what really changes with its arrival. Here's what you need to know! ⬇ ⬇ ⬇

https://bit.ly/40WGwzb

Google Analytics 4 (GA4) is on the move. The present platform as we know it, Universal Analytics (UA), will stop collecting data and the time for the transition to GA4 is approaching. Before we begin, if you’re unfamiliar with Google Analytics 4, its features, and what it brings to life,  we reco...

Design Thinking is for everyone. 🤯 Any doubts? Just know that this is a valuable tool used by designers, businessmen, en...
16/02/2023

Design Thinking is for everyone. 🤯 Any doubts? Just know that this is a valuable tool used by designers, businessmen, engineers, and many others. Just keep reading and learn here what it consists of and how it can help you in the problem-solving process. ⬇⬇

https://digitalaffair.pt/design-thinking-process/?utm_medium=social&utm_source=facebook&utm_campaign=post-org-da&utm_content=design-thinking-process

Design Thinking is for everyone. If you doubt it, learn here what it consists of and how it can help you in the problem-solving process.

🔺Scaling isn’t a piece of cake, but there are strategies and concepts that can smooth the way.As Artificial Intelligen...
12/12/2022

🔺Scaling isn’t a piece of cake, but there are strategies and concepts that can smooth the way.

As Artificial Intelligence becomes part of most (if not every) , concerns over scaling it into production haunt organizations. 👉 If you wish to leave this bedeviled journey behind, read this article and put our advice into practice. 💣

https://digitalaffair.pt/ai-at-scale/?utm_medium=social&utm_source=Facebook&utm_campaign=post-org-da&utm_content=ai-at-scale

Scaling AI isn’t a piece of cake, but there are strategies and concepts that can smooth the way. Keep reading to discover their potential and how to maximize it. As Artificial Intelligence becomes part of most (if not every) industry, concerns over scaling it into production haunt organizations. I...

⚠️ and are no longer a science fiction creation. They have evolved in a way that they are surrounding us and affecti...
09/11/2022

⚠️ and are no longer a science fiction creation. They have evolved in a way that they are surrounding us and affecting our routine in unprecedent ways. 👉 In this article we will explore the impact they have on businesses and how they are shaping the future. 💯

https://digitalaffair.pt/machine-intelligence/?utm_medium=social&utm_source=Facebook&utm_campaign=post-org-da&utm_content=machine-intelligence

Machine intelligence is a hot topic not only for businesses but also in our daily lives. If you find it murky and unreal, this article will change your mind. Machine intelligence and artificial intelligence are no longer a science fiction creation. They have evolved in a way that they are surroundin...

📊 has never been so relevant for all companies as now. 💻 is crucial for businesses to understand their , resulting in...
23/05/2022

📊 has never been so relevant for all companies as now. 💻 is crucial for businesses to understand their , resulting in a better experience for both interested parties. 📌Here's why:

https://digitalaffair.pt/first-party-data/?utm_medium=social&utm_source=facebook&utm_campaign=post-org-da&utm_content=first-party-data

Data has never been so relevant for all companies as now. More than ever, it is crucial to have detailed information about customers and their needs to produce proper content and ads and to deliver better experiences. But what is first-party data? Very concisely, first-party data is all the data col...

The digital world has been focusing on improving the online.👨‍💻But how can we design the perfect structure ❔❓Find out ...
16/05/2022

The digital world has been focusing on improving the online.👨‍💻But how can we design the perfect structure ❔❓Find out here!⏬

https://digitalaffair.pt/customer-experience/?utm_medium=social&utm_source=facebook&utm_campaign=post-org-da&utm_content=customer-experience

Home Technology Customer Experience: The Reinvention Customer Experience: The Reinvention May 16, 2022 220 In the digital world, a well-structured platform is worth more than a thousand euros or dollars invested in advertising. This is our focus here: improving the customer experience online. Both s...

are on the rise!🚀But what's the real impact on businesses?📈 Find out here! ⬇https://digitalaffair.pt/nfts/?utm_medium=...
13/05/2022

are on the rise!🚀But what's the real impact on businesses?📈 Find out here! ⬇

https://digitalaffair.pt/nfts/?utm_medium=social&utm_source=facebook&utm_campaign=post-org-da&utm_content=nfts

Home Technology Into the realm of NFTs Into the realm of NFTs Non-fungible tokens (NFTs) have increased their popularity. But what are NFTs and how are they changing businesses? May 13, 2022 120 Over the past few years, non-fungible tokens have increased their popularity thanks to million-dollar tra...

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Digital Affair - the magazine for digital lovers
Digital Affair - the magazine for digital lovers

🔶 Digital Affair - the magazine for digital lovers A declaration of love to the digital world. Find out more: http://bit.ly/digitalaffair

Digital Affair | Are you ready?
Digital Affair | Are you ready?

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