Salty Lavender is a digital marketing agency that helps businesses of all sizes achieve their marketing goals and increase sales.
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With our customized strategies and data-driven approach, we aim to deliver exceptional results and exceed client expectations.
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👉 Do you have any questions for us? [email protected]
Lead generation is a digital marketing tactic used to generate interest in your product or service and build a pipeline for sales.
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It focuses on conversions. Lead generation involves collecting contact information from potential customers, such as name and email address.
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These potential customers can then be targeted through email marketing, the creation of product videos, whitepapers, and more.
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👉 DM us for more info on how to generate more leads for your business.
Lead generation is a digital marketing tactic used to generate interest in your product or service and build a pipeline for sales.
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It focuses on conversions. Lead generation involves collecting contact information from potential customers, such as name and email address.
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These potential customers can then be targeted through email marketing, the creation of product videos, whitepapers, and more.
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👉 DM us for more info on how to generate more leads for your business.
Organic reach refers to the number of people who see a post on social media without paid promotion.
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It is important because it allows for a more natural engagement and can give a better return on investment. Additionally, organic reach is a way to measure the success of a social media strategy.
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But why it is so difficult to have an organic reach nowadays? 👉 Go to our website and have a look at our latest blog article.
Take notes or save this post 😅 Apart from all the questions you might ask, remember that the most important is for you to feel secure in all your business decisions.
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✅ What is your process for creating and implementing digital marketing strategies?
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✅ How do you measure and evaluate the success of a digital marketing campaign?
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✅ What is your experience and specialization in different digital marketing channels such as SEO, PPC, social media, email marketing, etc.?
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✅ How do you work in conjunction with my internal team?
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✅ What is your track record of working with other companies similar to mine?
Can I see examples of past campaigns?
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✅ How do you ensure transparency and effective communication throughout the working process?
To get you started with the basics of web development, there are a few things you can think about to ensure your website is targeted and concise, explanatory without being boring. Check out our suggestions:
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✅ First and foremost, do you have a brand image? Has your colour palette been picked out, and are you consistent in your look across platforms?
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✅ Decide who your website is geared towards. Who is your target audience?
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✅ Next, why does your target audience need your service? What’s the pain point you could touch on that would make them reach out to you immediately?
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✅ Now, what makes you the right person to deliver that product or service?
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✅ Finally, what action do you want your users to take on your website? Do you want them to buy straight off? Get in touch for a quote? Schedule a meeting or sales call?
Questions answered and ideas cemented? Then you’re well on your way to the foundations of an effective website that gets results.
It’s certainly a start (and definitely a valuable addition!).
However, though it may be an online presence, it simply can’t showcase your services consistently like web development can. It can’t be moulded to guide your target audience towards buying your services – it serves a different purpose.
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When designed just right by people who know what they’re doing, a website informs and persuades, guides and nudges.
It creates impact from the first click, then gently takes users on a journey of everything they need to know before getting them to take action – whether that’s getting in touch, requesting a quote or straight-up buying whatever it is you happen to be selling.
Search engines like Google want to rank the best quality content, deliver it quickly and answer effectively to user queries. Videos, not only help contextualize, but also provide strong visuals that help people to engage.
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Data also tell us that shoppers are twice as likely to make a purchase after seeing a video because it makes them better understand the benefits of product features or services.
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Before you start thinking this is not for you, what if we tell you that there is an easy and effective way to improve your website‘s SEO footprint on Google?
In short: Yes! Google Business Profile (previously known as Google my Business):
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✔️ Helps potential local customers find you more easily by showing your location.
✔️ Gives users all the information they need at a glance.
✔️ Is a great place to get visible reviews.
(and therefore boost credibility!)
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Ready to get your Google Business Profile account set up?
https://digitalmarketing.saltylavender.com/
Are you running one of these businesses? Do you have a website? 🤔
💰 Real estate agency
💰 Hair salon
💰 Barber shop
💰 Restaurant
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The majority of these companies (swipe left) prefer to have a free page than to invest in a website.
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At first, it seemed a good tactic, however, organic reach is (definitely) not what it used to be and you need to be constantly investing. And, in contrast to a website, a page will never be yours/your business - at the end of the day is a page owned by Facebook that can decide all the variables for you independently of how much effort you put in.
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👉 What do you think? Do you want to grow your business?
https://digitalmarketing.saltylavender.com/
Content
Content is king! 👑
