08/05/2021
The 5 P's of Marketing-Product, Price, Promotion, Place and People- are key marketing elements used to position a business strategically. The 5 P's of Marketing, also known as the marketing mix, are variables that managers and owners control to satisfy customers in their target market, add value to their business, and help differentiate their business from competitors.
1.PRODUCT- appearance, warranty and quality.
2. PRICE- selling price, discounts and credit terms.
3.PROMOTION- sponsorships, advertising, message and media.
4.PLACE- location, logistics and distribution channels.
5.PEOPLE- attitude, customer service and appearance
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