Why did I felt the need to write about Pinterest management and Pinterest management services over here when my blog is just a few months old?
Why I am posting about something I was completely unfamiliar with (and scared of) until last few weeks.
That’s because I want to see all struggling new bloggers of most niches and small business owners taste the same level of success, which I have tasted with Pinterest.
To understand me and my struggle, you must read my story first.
I have started this blog in late March 2020 and I knew nothing about Pinterest before that. I have visited the portal a few times but always pulled my self out of it. The Pinterest user interface had always looked so odd, confusing and mysterious to me and I thought it’s only about home decor, food recipes and DIY crafts.
I could never get what a pin is (and why it’s even called a PIN when it is clearly rectangular). Repin, Saves, Tried, Boards, Board groups, Board Sections were sounded very alien.
When I started blogging, the plan I had in my mind was I will keep writing SEO optimized posts, will do outreach for guest blogging and link building and sit back and wait for at least 6 months to 1 year to start getting traffic to my website. Any monetization needs traffic and that means no money in the first year.
Though it was long as I have made up my mind for it so I was good to go.
But one month into the blogging journey I somehow realized the importance of Pinterest. I came across many many blogs about how people skyrocketed their traffic with Pinterest only in few months.
The blogs I have read and the tutorials I have watched have somehow convinced me that I should give Pinterest and Tailwind a try. At first, it seemed so complicated to me that I wanted to quit.
But then slowly, I learned, implemented and yes saw results immediately. I started getting organic traffic to my few hours old blog posts….. which is impossible with Google.
Here are a few numbers and facts which convinced me to give it a try.
Pinterest is NOT a Social Media Platform. It is a visual search engine.
Pinterest is the second-largest driver of traffic from social sites (next only to Facebook).
It has over 300 million active monthly users
60% of active users are likely to search and browse on Pinterest than browse catalogues.
93% of active users said they use Pinterest to plan for purchases.
50% of new sign-ups in 2018 were men
80% of new sign-ups are from outside the US (lots of international growth)
So as marketers, it’s one of the best places to put your content or products. Why? Because Pinterest users aren’t brand loyal. Over 97% of searches on Pinterest are unbranded. This means everyone has a chance to get the sale, grow their email list or convert a new reader.
However, because of this mysterious odd platform, bloggers (like me) are often confused by how it works and lack the patience to invest the time to get the results.
What I understood was Pinterest is not like Google (thankfully). Getting traffic from Pinterest has nothing to do with your
Domain Authority,
The total number of backlinks,
The word count of the blog post and
How long the article has been published.
If the Pinterest account is new, you are equal in the eyes of Pinterest whether your website has a DA of 95 or 01. (Believe me)
It is all about understanding Pinterest Graphics & Pinterest SEO, both for your pins and your boards. The more helpful your content is and the more you share other people content on your boards the more you rank higher in Pinterest search results.
Yes, Pinterest is about helping each other to rank higher. It’s not about pulling yourself up in google ranking while pushing others down. (This is what we do on Google)
The more you help others in getting found, the more traffic you will get and your content is more likely to be get found by your readers.
Yes, Pinterest is slow but it is faster than Google. It takes at least 3- 6 months to get any measurable results.
New websites can easily see immediately see traffic with proper Pinterest strategy.
Long story short, I read almost every blog and exhausted almost all YouTube video tutorials about Pinterest and Tailwind and decided to experiment with everything I have learned on my blog first.
I have made my Pinterest account somewhere in Nov 2019 when I was trying to get my feet into affiliate marketing. And it frightened me so much that I never looked back till March 2020.
When I checked my account 6 months later it has 1 pin, 0 followers and 6 monthly unique viewers.
I think it’s a lot with just one pin and leaving aside the account for 6 months.
By then I have written just 3,4 posts and had limited resources.
Scheduling tools are a must for Pinterest marketing. Every blogger was bragging about Tailwind. So to give Tailwind’s Trial version a try (it allows 100 pins for free and no credit card is required), I designed 20,30 pins (10 pins for each post) and scheduled using Tailwind and……….
No, it’s not crickets. The next day I woke up I had 1 new follower,16 monthly unique viewers and 6 links clicks to my website. And I don’t even blog about home decor, recipes and DIY crafts.
Is it possible for a new blog post, which is not even ranking anywhere in first 50 results on Google (MOZ told me that) to get 6 link clicks without using any other social media platform??????
That first follower who followed my account had pretty established Pinterest presence with 82 boards, 692 followers and 180.8 K monthly unique viewers and over 3000 pins from the same niche.
Does it happen on Google? Have you ever heard of a higher ranking website backlinks to a brand new website without you asking? Believe it or not, it happens on Pinterest.
That was the day I got hooked to Pinterest and Tailwind.
Here are my 20 days statistics both from my Pinterest Business Account. It was the month I was learning both Pinterest and Tailwind as well as implementing, so it was all trial and error. What I had on my plate was
· Brand new blog,
· Brand new website,
· Brand new Pinterest business account,
· Domain authority 01,
· Backlinks 0
· None of my blog post was ranking in the top 50 results in Google
· And a lot of passion and will to prove that I can also grow through Pinterest.
Yes, these numbers are very small. But are a ray of hope for many new bloggers like me that they can bring traffic to their website from Day 1 and they don't have to wait for years to rank on Google.
With On-Spot Marketing Strategy & Consistent Effort Exponential Traffic Growth Is Possible From Pinterest
This performance gave me hope that I can help other bloggers to achieve what I have achieved in a similar or shorter span of time.
(I will keep updating my analytics)
Read my latest blog post,
Hope you enjoyed my story and could relate to it to some extent.
You can reach out to me@
Email: [email protected]
Whatsapp: 92-3212219470
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