09/04/2023
*Top 5 Updates of the Week*
Meta to integrate Generative AI for help with Ad Creation & targeting. (decrypt)
Twitter disabled likes & engagement features for tweets with substack links, this a move against substack notes. (TV)
TikTok is quietly testing an affiliate program with US creators. (Blog)
Fanta is the next new brand with a new logo after Pepsi. (Info)
Snapchat shared new insights on content sharing happening on the platform. (news)
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*Google* 🔍
Google Ads test AI to help with Ad creation. (News)
Google CEO sundar confirms conversational AI is 100% coming to main Google. (Blog)
Google analytics introduces Regex support for event creation. (SEJ)
Google to sunset 4 attribution model in Ads & Analytics. (Post)
Google’s John mueller on AI content for Google search. (Blog)
Google updates Bard to improve math & logical answers. (SEL)
*Tiktok* 🎼
Advertising spend on Tiktok increased by 11% in march even with US Ban issues. (FT)
Tiktok fined £12.7M for misusing children data. (new)
Tiktok announced new plans for Earth Month. (Tweet)
Australia bans Tiktok Access to all governmental devices. (afair)
*Instagram *👨🏻🎨
Instagram is testing a new curated feed structure for users. (BKH)
Instagram shared insights for businesses on handling DMs. (Post)
*Meta *👩💻
Mark Zuckerberg’s focus from Metaverse is now fully Shifted to AI. (futurism)
Facebook adds new video elements to Facebook marketplace. (SMT)
Meta’s code-generator is going away + employee shares new insights on the changes. (Tweet)
Messenger now allows you to have Video calls with ongoing multiplayer gameplay. (Read)
India to require Facebook & Twitter rely on government fact checking. (TC)
WhatsApp to allow status sharing to Facebook stories directly from app. (MC)
WhatsApp is also working on a broadcasts channel feature like Instagram. (WAbeta)
*Twitter* 🐣
Twitter’s previewing Doge logo instead of tweet bird. (Find)
Twitter launched new Branded Features to attract lost advertisers with visualisation of Advertising features. (Biz)
Twitter’s giving legacy blue tick users more time to use Twitter Blue, as many aren’t moving despite the latest only paid blue badge announcement. (Mashable)
Elon in controversies again after calling “NPR” state-affiliated media. (Ars)
Twitter Blue subscribers now might see 50% fewer Ads than regular users. (SEL)
Germany starts fine proceeding against Twitter over user complaints. (Reuters)
Twitter shuts down its free API & caused shut down of various small twitter tool. (9to5)
*YouTube* 📼
Youtube introduced timed Live Reactions for streams to increase user interaction. (Watch)
Youtube will allow creators to add Ads on specific times during live streams & also introduced 2 other features. (creator)
*Snapchat* 😶🌫️
Snapchat AI gets safety enhancements after certain usability issues. (THB)
Nas Daily reveals how Snapchat is paying the creators most for content compared to other platforms. (Tweet)
*Pinterest* 📌
Pinterest expands creator fund its Creator Fund for underrepresented groups to five more countries. (TC)
*Reddit* 🍊
Reddit launched its Third-Gen NFTs collection on Polygon. (NFT)
Reddit is now testing “share this post” prompts when someone screenshots a post or comment.
*Advertising* 📢
The grossest Ad campaign of the year so far by Cottonelle. (Watch)
Barbie movie launched a new AI Face filter generator to advertise the movie. (Here)
*Microsoft* 🥶
Microsoft Edge now have Dall-e AI image generator built-In. (PP)
Microsoft Ads announce new April Updates & new Services Ads features. (MS)
Microsoft improves Bing Chat with updates to local search results & more. (SEL)
*Marketing* 🚀
Spotify shuts down its Clubhouse competitor & ends live audio race. (TV)
Substack introduced twitter-like “substack notes”. (TC)
3 AI Recommendations that might derive business growth. (Info)
Disney names new Chief brand offer. (MD)
Ikea launches As-is service online for consumers. (Retail)
Hallmark finds new way of conveying its brand messaging. (Adweek)
Apple Pay later feature in US is making a huge impact. (Xda)
