10/11/2019
White board animations for your business
You might have seen a new style of video that is very popular these days where characters words and other shapes and forms are drawn on your screen as if it is a white board. These are known as white board animations. A voice is often accompanying these videos in the background, narrating in order to explain the story or the concept being displayed on the screen as the static images are drawn.
This video style possesses an incredibly hypnotic nature. Watching the words and drawings unravel on screen has a spellbinding effect on the viewer which makes this style of video incredibly engaging.
Due to its high retention rate in a viewer’s mind, which according to statistics is 22% more than a live video, this style of video is an incredible tool for advertising your business. It can be used to explain in detail the services and products that your business offers to the customer.
Through its high quality engaging visuals and a narrators voice in the background, it will leave a lasting impact in the minds of all potential customers. In addition to that, whiteboard animation videos have the benefit of feeling like its engaging each customer that watches the video on an individual level, which creates feelings of trust between your business and its customers.
With video marketing growing so fast that 84% of marketers surveyed intended to increase their video marketing budget over the course of 2016, whiteboard animations will be a key marketing tool for all businesses moving forward.
