01/07/2021
✅✅✅ 6 PROVEN LISTING OPTIMIZATION TECHNIQUES YOU NEED TO KNOW ⚙️🔧
Optimizing your product listing is the crucial aspect of your Amazon business you should be concerned about.
A well optimized listing enriched with super relevant and related multiple keywords can grab multiple sales streams for you.
It's not all about keywords. If your sales copy fails to boost your sales, you need to revamp your listing.
About 70% of the online shoppers are inspired to purchase the products impressed by visual content. So, you can't neglect the importance of your listing images. If your brand is registered, you're welcome to supercharge your listing with conversion centered A+ / EBC content.
Here are few proven magnetic techniques that can help you craft a sales-oriented copy that will help you achieve your selling goals.
✅1- SELL THE DREAM, NOT THE PRODUCT!
Have you ever bought a product you didn't want to buy? Why?
Appreciate the salesperson! He played with your emotions making a connection between the product and yourself.
Creating a vision of what the prospects life might be like when they purchase your product is a great place to start.
✅2- HIT HARD CUSTOMER'S PROBLEMS, ADD VALUE, WIN SALES!
Does your product solve customer's problems?
Read the negative reviews on your competitors' listings and make sure your product helps them get rid of those.
Include the exact problem words in your copy that customers have written. This will make a strong connection with your product.
Why are you still reading this? ;) I got you covered...
✅3- UNDERSTAND THE SCIENCE OF KEYWORDS
Imagine, you have a physical store and you open multiple branches in all the cities of your country.
Now, imagine for a single store in one city only. Which one will get you more sales?
Indexing multiple keywords into your listing creates multiple sales streams.
Index related and relevant keywords into your listing wisely.
PRO TIP: Don't touch your listing copy if you're not good at sales copywriting.
✅4- COMPLETE STRUCTURE OF A WELL-OPTIMIZED LISTING
1 Minimum, 2 Best, 3 Maximum Keywords in the Title (Total Keywords: 3)
10 Keywords indexed into Bullet Points, no emojis, no flashy things.
Description to educate the customers about your product, no keyword indexing.
Super-Appealing Images visualizing your product & focusing customer needs
Highly-convertible EBC content
to convince the customers
Keywords indexing into Backend Search Terms including misspelled words.
✅5- SUPER-OPTIMIZE LISTING IMAGES FOR CONVERSION
Hire a professional that knows more than just using the software tools. An expert graphic designer should know the advanced techniques like frequency separation, or 32-bit HDR masking, lifestyle manipulation, target audience analysis, colour theories, typography, psycholgical triggers, advanced design principles like AIDA, and High-end retouching, etc.
✅6- A SALES-ORIENTED EBC CAN SUPERCHARGE YOUR LISTING
EBC commonly known as A+ content can boost your sales upto 11%+ if you have worked aggressively on this part.
Make your EBC standout with impressive product images, customer-friendly layout, problem-solving benefits, call-to-action triggers, and product features.
🏁🏁🏁 Need help with your listing? Want to boost your sales?
🚩 CONTACT US for free consultation and analysis of your listing.
WhatsApp: +44 7783 758 419
