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13/11/2023

PYOOR

Brand Pyoor is engaged in the production of Armenian dried fruits, churchkhela from natural products. The production shops are located in Russia and Armenia. The product offers a healthy alternative to sweets, with virtually no added sugar. Since the products contain only natural ingredients, they are suitable for PP, fasting, vegetarians, and vegans.

Task: Enter a new market to stand out on the supermarket shelves from competitors.

Solution: Among competitors, the brand should stand out with its local, ethnic origin in order to show all the sunshine and brightness of Armenia

Idea: To emphasize the Armenian origin of the brand, it was decided to create an original stylized Armenian font, with the help of which we will convey the character of the brand and its origin

The meaning of the brand name Pyoor was taken from the word pure’s transcription, which shows the product’s healthiness and cleanness. The Full name of the Armenian Capital letter “P” which is on the logo is, “Pyoor”. Each package displays the first letter of the taste and color.

Products are presented in 4 different SKUs and each of them has 5-6 flavors and one mix where all flavors are present. Each package has a transparent window that allows you to see the product.

Credits:

designer: Mary Torgomyan

tutor: Leonid Slavin

3D designer: Pavel Gubin

Contact Me:

https://lnkd.in/gnUy5wn5

13/11/2023

MARMÉLA

Packaging design for the marmalade line.

MARMÉLA is a new brand of healthy sugar-free marmalade, a vegan eco-product. The goal of the project is to create an image of a useful and bright product.

Project objectives: to come up with a name for a new line of healthy marmalade, a form of marmalade and develop a package design. The essence of the brand is wholesome enjoyment; emotions – bright, tasty, stylish.

Concept: MTV + Memphis = stickers – a mixture of styles and patterns. The first layer of stickers is the logo and tastes, and the second layer is information. The idea of mixing styles and patterns in MTV + Memphis came from the association of a useful product with sports or active activities, such as incendiary dancing. Since the product must be bright, the bright era of MTV comes to mind with bizarre patterns, elements and shapes reminiscent of the Memphis style. Thus, a pattern was drawn from which the forms were obtained: a logo, fruit flavors and the necessary information. Stickers are superimposed on each other and form a system on each pack.

Products are presented in 10 different flavors, each packs 2 flavors plus marmalade in the form of a logo – a mix of two flavors, there is also a box in which 5 packs of one type of marmalade are for wholesale and in the checkout area.

Credits:

Tutor: Leonid Slavin

3D designer: Pavel Gubin

Contact Me:

https://lnkd.in/gnUy5wn5

12/11/2023

ART OF DELIGHT’S ICE CREAM TUB

Art Of Delight makes some of the best handcrafted ice creams you have ever tasted and we can vouch for that!

When looking at their packaging design, we felt it best to showcase their personality through a typographical exploration and bring out the spirit that they exude through their desserts- ‘The art of temptation, comfort, love, nostalgia, creation and indulgence.’ Nothing short of this does justice to what the brand brings out in you.

The ice cream tubs became a canvas for us to showcase their distinct brand story. Using three bold, Post-modern and stark colours, we played with typography to bring alive the spirited side of the product, while keeping a minimal visual aesthetic to cue the artisanal expertise that the brand owns. The flavours were played up on the lids extending the same colour palette and typography style.

Along with this we also created a secondary brand identity- ‘AOD’.

Just like their ice creams bring out different emotions in you, we aimed to do the same with the visual language.

Credits:

Creative Director: Amruta Ramesh

Photographer: Niseeth Mohan

Client: Art Of Delight

Contact Me:

https://lnkd.in/gnUy5wn5

11/11/2023

DIKIY SPARKLING JUICE

Dikiy (Wild). Sparkling juice packaging design concept.

Dikiy (Wild) is a sparkling juice that is inspired by the school atmosphere and filled with bright memories. Looking at the packaging, we see the blue line, like in copybooks, and handwritten fonts that remind us of our school years. But the most interesting part is the characters drawn on the package, which take us to the world of the fairy tale “Teremok”. Wild, colorful characters represent the informal and rebellious spirit of the brand, giving it a special unpredictability and liveliness.

Dikiy is a drink created especially for schoolchildren and teenagers who are not afraid to be themselves and are ready to quench their thirst for adventure and new experiences. It is intended to become their faithful companion during school days and to help them feel all the joy and energy of youth.

Credits:

Designer, Art direction: Serafima Degtyareva

Curator: Leonid Slavin

Contact Me:

https://lnkd.in/gnUy5wn5

10/11/2023

HARUNA

HARUNA: Branding & Packaging Design Project

Challenge: The “Haruna” brand, which translates to “Spring Season” in Japanese, goes beyond a name; it aims to encapsulate the ideals of freshness, comfort, and balanced digestion. The objective is to endorse gut health using a three-step approach (Pre-Pro-Post – involving prebiotics, probiotics, and postbiotics) while maintaining a premium and trustworthy image. At the same time, the brand strives to make the concept of gut health easily accessible and comprehensible to a wide audience, all while infusing the essence of Japanese quality.

Idea: The logo adopts a minimalist Japanese-style design with symbols of the sun, clouded leaves, and a human face to evoke freshness and comfort. Blue signifies order, while light pink in graphic lines represents the number 3 (for the three steps) and the digestive system. The packaging remains simple, with subtle golden accents on the number 3, emphasizing the three-step gut health process for a strong digestion system.

Credits:

Strategic Design Agency: Ideogram Co., Ltd.

Contact Me:

https://lnkd.in/gnUy5wn5

10/11/2023

COCOA ESSENCE

Chocolate Packaging Design

Credits: ALEBCS

Contact Me:

https://lnkd.in/gnUy5wn5

09/11/2023

OYO

OYO –food meets charcoal: OYO is a new fast-casual restaurant in Riyadh that serves burgers and steaks grilled over charcoal that are freshly made on order. Oyo believes that every great burger deserves to be cooked over charcoal. That’s why we’ve made it their mission to create the ideal burger experience for everyone who loves a good burger over charcoal.

The challenge: We wanted to create a brand whose sole purpose was to simplify the burger experience but with a unique twist. We knew that we couldn’t just be another fast food restaurant or another burger chain. We needed to do something different—something that would stand out and be memorable, but not confusing.

Our solution? Create a memorable and fun brand that stands out in its category. We focused on creating a brand that would be bold and consistent, with two timeless colors in combination with bold typography and a dynamic logo with unique variations. The result was fun, playful, and bold—with a personality all its own!

Credits:

Creative Director : Abdul-Rahman Abdul-Hadi

Contact Me:

https://bento.me/rooksolutions

09/11/2023

CRAZY CREAM

Crazy Cream is more than just an online dessert shop; it’s a paradise for pudding cream enthusiasts in Saudi Arabia. Our mission is simple yet profound: to kindle a passion for indulgence and to build a brand that’s as lively and youthful as the tasty flavors they serve.

At DearBrand, our goal is to awaken your taste buds to the joy of indulgence. We are dedicated to creating a brand that embodies the essence of vibrant, youthful, and utterly delicious pudding cream. The branding includes brand strategy, brand identity, logo design and packaging design that are all directed toward providing a delightful and immersive experience with the product.

Credits:

creative Director: Abdul-Rhman Abdul-Hadi

Contact Me:

https://bento.me/rooksolutions

08/11/2023

DOH COOKIE DOUGH

Doh is a brand of great tasting desserts that happen to be healthy. It was born out of passion about the highest quality desserts and sweets that you can make in the comfort of your own home, that are also vegan, gluten free and free of refined sugar. No processed or artificial ingredients. Starting with ready-to-bake cookie dough as their first product, Doh aims to redefine the stigma of vegan food tasting like rabbit food, and instead to create an eco-friendly, sustainable, healthy, vegan brand, that lets everyone get the exciting feeling of the delicious smell of warm home-baked cookies. It’s all about creating healthy products without any compromises on taste or texture, accessible to the most demanding audiences who like to eat healthy or have certain allergies.

Credits:

KAROLINA KRÓL STUDIO

WARSAW, POLAND

Contact Me:

https://bento.me/umairarif

08/11/2023

ATABABA – NUTS AND DRIED FRUITS

Atababa. Packaging design concept for nuts and dried fruits

Atababa — is an authentic Eastern European brand that naturally produces tasty nuts and dried fruits that are grown by farmers in sunny Azerbaijan. For the past fifteen years, the company has been mainly supplying its products through wholesale. But recently they decided to enter retail territory in Russia (Moscow specifically). Consequently, Atababa brand came to us with a request to develop a new design for their product line of nuts and dried fruits. The goal was to convey the nature of colourful Azerbaijan through the brand new packaging design of Atababa.

Credits:

Designer, Art direction: Belozerova Maria

Curator: Slavin Leonid

3D visualisation: Savelyev Dmitry

Mentor: Chernogaev Dmitry

Mentor: Razumov Evgeniy

Contact Me:

https://bento.me/umairarif

07/11/2023

FOUR SEAS | PACKAGING DESIGN OF CHILDREN’S COSMETICS

The packaging design of children’s cosmetics “4 seas” is a bright, playful and attractive style designed specifically to attract the attention and admiration of children.

The dominant feature of the design is saturated colors such as blue, red, white and black. These bright colors create impressions of fun, joy and pleasure. Moreover, they link to the names of four seas.
Also, the decomposition of a children’s toy boat become the base of packaging design.

The design of the packaging “4 seas” for children’s cosmetics strives to create an attractive and childish image that will delight and attract the attention of young consumers. It combines bright colors, game elements, marine themes, creating an interesting and safe visual perception of products for children.

Mockup templates and font belong to their copyright holders.This project was completed as part of my art direction course at HSE Art and Design School. Special thanks should be given to my tutor, Tatyana Dunaeva, whose expertise and support help in realization of this project.

Credits: HSE Art and Design School

Contact Me:
https://bento.me/umairarif

06/11/2023

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06/11/2023

BIRDS OF PREY BAR | NUIT BLANCHE TAIPEI 2023

Raising a glass to experience a story about Taipei’s Birds of Prey

In the spirit of “nighttime birdwatching,” we’ve got an extraordinary all-night drinking experience for those of you who aren’t ready to head home just yet and for Taipei’s resident Birds of Prey – welcome to the “Birds of Prey Bar.”

Credits: LUNG-HAO CHIANG

Contact Me:
https://bento.me/umairarif

06/11/2023

VAL LLC VIRGINIA USA – KIDS COSMETIC PACKAGING LINE

A refreshed approach to VAL-LLC Virginia USA hair and skin products.

At VAL Kids, Marklinica embarked on a transformative journey to create kids’ line brand identity, with a strong focus on promoting positivity and embracing the vitality of nature. Our mission was clear: to win over mothers’ hearts by ensuring their children’s happiness. We achieved this by introducing an enchanting world of playful animals, birds and aquarium life, each intricately woven into our brand’s story, guaranteeing endless smiles on little faces.

In addition to this delightful collection of adorable characters, we took extra care to communicate the inherent benefits of our products, leaving no room for doubt about why VAL Kids is the go-to choice for discerning parents. Our product descriptions are designed to guide mothers seamlessly towards the perfect solution for their child, making VAL Kids experience a joyful and intuitive one during bath time.

The primary focus of this project is to create compelling and child-friendly packaging that can be also sold in sets, so our team worked on a cool color palette that create a seamless flow for the products.

VAL-LLC is a pharmaceutical and cosmeceutical company that manufactures skincare, haircare and supplement products with the finest quality and efficacy that are distributed in the United States, Canada and the Middle Eastern countries.

Credits:
Art Director: Rana Mohsen

Contact Me:
https://bento.me/umairarif

Address

Wapda Town Phase 2 Multan
Multan
60000

Telephone

+923000323423

Website

https://rooksol.com/

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