07/02/2022
Have you ever contemplated the difference between branding and marketing? π€ If so, you are not alone. While the two are undoubtedly connected, there are minute differences between the two. π
As a business owner, it is essential that you understand branding and marketing in great detail, so that you can effectively utilize them together. Below is a closer look at the differences between marketing and branding.
π What Is Branding?
In a nutshell, branding is who you areβand marketing is how you build awareness. Branding is your strategy, while marketing encompasses your tactical goals.
π What Is Marketing?
When speaking of marketing vs. branding, marketing refers to the tools you utilize to deliver the message of your brand. Marketing will continually change and evolve, just as the products and services you offer will continue to change and evolve.
π€ Which Comes FirstβMarketing Or Branding?
The answer is "Branding"
Branding is at the core of your marketing strategy, so branding must come first. Even if you are a startup, it is essential to clearly define who you are as a brandβbefore you begin to devise your specific marketing methods, tools, strategies, and tactics.
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