21/06/2026
Walk into a good store and something nice happens. Someone comes over, asks what you're looking for, and actually helps.
You tell them, roughly: a gift for a friend who likes minimal design, nothing over $50. They nod, skip the shelves that don't matter, and hand you two or three things worth a look. Five minutes and you're done.
Now try the same thing online. Ten thousand results, a wall of filters, and nobody to ask. More choice was supposed to make shopping better. Mostly, it just made it exhausting.
That's the missing piece we've been building: an AI shopping assistant you can just talk to, like that helpful person on the shop floor.
You say what you're after in plain words; it clears away everything that doesn't fit, and the store narrows down in front of you as you chat. No menus, no overwhelm.
And it never places the order on your behalf. It does the hard part, narrowing down to a few good options, and then leaves the final call to you. That part should stay human.
Right now, it helps you find products. Where we're taking it next is helping you decide.
Still early, but it's starting to feel right. Would you use something like this?
