Banyan Media

Banyan Media Online content and marketing consultancy

15/11/2019
This is a very impressive list of link building resources. Something for everyone from beginners to experts!
05/07/2018

This is a very impressive list of link building resources. Something for everyone from beginners to experts!

Ready to immerse yourself in the world of link building? Here are over 100 links to the best resources on link building training, blogs, tools, and more.

Fake reviews on Google - and many other review sites - are becoming a big problem. It's understandable that some unscrup...
19/04/2018

Fake reviews on Google - and many other review sites - are becoming a big problem. It's understandable that some unscrupulous businesses may engage people to write fake reviews for competitors (and sometimes these are hard to identify as being fake) but it's difficult to understand why people would waste their time writing fake reviews for mountains and oceans - most of them are not funny at all.

Mordy Oberstein tweeted to me this morning about his observation that Mt Everest has been plagued with dozends of fake reviews. I think Google has a fake review problem when it comes to Earth’s most famous landmarks. Here’s one for Mt. Everest & despite some of these being hilarious, they are of...

Fake Google reviews are a big problem for many businesses. Unfortunately, Google is not doing much to police them, so it...
17/02/2018

Fake Google reviews are a big problem for many businesses. Unfortunately, Google is not doing much to police them, so it doesn't look like they are going to go away anytime soon.

Google reviews can help your business for obvious reasons: they’re mighty visible in the Google Maps search results, and searchers pay attention to the reviews (and sometimes believe them). The big problem is just as obvious: Google does an awful job of policing reviews, causing all sorts of misch...

An interesting article about buying links. The debate in the comments section is as interesting as the article itself.
15/02/2018

An interesting article about buying links. The debate in the comments section is as interesting as the article itself.

Buying backlinks is a thing many people still do but don't talk about. We made a study to find out the cost of a link to your website in 2018. See the numbers and decide if buying backlinks is worth your money.

SEO practitioners will surely get a chuckle out of this ;)
13/02/2018

SEO practitioners will surely get a chuckle out of this ;)

The chatter amongst the SEOratti is that Voice Search, AI, Machine Learning and SkyNet are a-coming and you better either get ready or prepare for extinction. If it pleases Twitter, in rebuttal, may I present Exhibit #532 in the case for Shotland’s Law (“The better something looks on the surface...

An interesting response on Quora from Neil Patel on whether blog commenting is still an effective online marketing tool.
22/01/2018

An interesting response on Quora from Neil Patel on whether blog commenting is still an effective online marketing tool.

Neil Patel's answer: To show you the benefit of leaving comments on other blogs, I decided to run a test in which I left 249 comments on other people’s blogs in the month of October. Those 249 comments resulted in 3,973 visitors and 6 consulting leads. And although I don’t do much consulting, I ...

Pessimistic predictions by the editor of Monday Note - but there are many who would agree. What next for publishers?
16/01/2018

Pessimistic predictions by the editor of Monday Note - but there are many who would agree. What next for publishers?

by Frederic Filloux

This Facebook trial of a city-specific local news feed in the US (only in six cities so far) is worth keeping an eye on....
14/01/2018

This Facebook trial of a city-specific local news feed in the US (only in six cities so far) is worth keeping an eye on. If it is rolled out in the US, it will surely be rolled out in other parts of the world too. As several tech writers have pointed out, this may offer an opportunity for local publishers to appear more often in users' newsfeeds.

In an effort to up its signal to noise ratio, Facebook may go local. The company is testing a new area of its app called "Today In," a mix of city-specific..

If you've been wondering what Google's RankBrain is all about, check out this new guide written by Brian Dean of Backlin...
09/01/2018

If you've been wondering what Google's RankBrain is all about, check out this new guide written by Brian Dean of Backlinko. It's easy to understand and a great resource for SEO newbies.

If you’re serious about SEO, you NEED to optimize for RankBrain. Why? Well, Google recently announced that RankBrain is Google’s third most important ranking signal. And it’s becoming more important every day. In today’s guide you’re going to learn everything you need to know about Google�...

A well-written article that succinctly summarises the 10 key elements in optimising blog posts.
08/01/2018

A well-written article that succinctly summarises the 10 key elements in optimising blog posts.

It’s not enough to create high-quality, educational content for your readers. In order to maximize content marketing ROI, your blog posts need to be visible on Google when ideal prospects search for answers and solutions. You shouldn’t create content just for search engines, likewise, you should...

This is an interesting post by Australian Darren Rowse, who runs the ProBlogger blog, in which he reveals that his total...
07/01/2018

This is an interesting post by Australian Darren Rowse, who runs the ProBlogger blog, in which he reveals that his total earnings from Adsense and Amazon Associates affiliate fees has exceeded US$3 million over 13.5 years of blogging. That sounds a lot but actually translates to only about $220,000 a year - a figure that many middle-ranking business executives would be able to command these days in Australia. To many bloggers though, that might be considered a fortune given how difficult it is to monetize a blog. Probably less than 1 percent of bloggers can hope to achieve that level of earnings, but it gives hope to those that are still trying.

Like many people, you may be wondering whether to start a blog in 2018. Here are four reasons why you should (and a course that can help you start one).

Canadian agencies are reporting that the option to upload videos to a Google My Business listing has finally arrived. It...
06/01/2018

Canadian agencies are reporting that the option to upload videos to a Google My Business listing has finally arrived. It's not showing up on many of their clients' pages yet, which suggests the rollout will be gradual. There is no indication when it will be rolled out to other countries, but that's likely to start happening over the next few months.

It looks like the option to upload videos to a Google My Business listing has finally arrived. This was just spotted in one of our clients dashboards: The ability to add a video to a local listing VIA Google Maps was first noticed back in August, 2017. But this is the first time the option..

HARO is a useful resource for both full-time journalists and freelance writers.
06/01/2018

HARO is a useful resource for both full-time journalists and freelance writers.

Use freelance writing tool HARO to add authority and increase the quality of your work.

02/01/2018

The SEO landscape is constantly evolving, and marketers have to adapt to this evolution. Major Google updates have rendered manipulative SEO practices somewhat obsolete. But there is still a lot that marketers have to do to ensure that their websites are highly visible in relevant searches. This mak...

02/01/2018

This isn’t one of those click bait posts that offers no real valuable content or takeaways. I’m not claiming you’ll have a revelation at the end and be able to build the perfect number of effective links for your website. Instead, I’ll show you four successful sites of varying sizes, explore...

02/01/2018

How good is the best website in the world if no one ever sees it? Is it still the best website in the world?

02/01/2018

Domain authority is good, but relevant links are even better for rankings, search and referral traffic and maintaining trust.

02/01/2018

I'm asked often how long it takes a new website to start ranking well in Google, and exactly how many backlinks they’ll need to achieve those results.

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About Banyan Media

Banyan Media is an online content consultancy that undertakes back-office work for Australian SEO agencies and digital marketing agencies. Services include white-hat link prospecting and acquisition; citation audits and clean-ups; quality content production, editing and publishing; social media management and stock photography.