The Social Media Guy by Dan Paloma

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The Social Media Guy by Dan Paloma

With over 8 years of experience as a freelance virtual assistant, I provide 360-degree support as your social media and online business manager.

20/02/2022

I bet you guys have already heard this quote. But still, some of us might have settled for a job we don't enjoy. We stay because it helps pay the bills.
But will you consider this case as being successful? Share your thoughts. 👇👇

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19/02/2022

You guys go first. 😃😃 Let's share our thoughts today!

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18/02/2022

The link in your Instagram bio is easy to find and readily clickable. This makes it one of the most valuable traffic-drivers on your profile.

Have you tried Linkin.bio by Later? 👀

With this tool, you can turn your whole Instagram feed into a clickable landing page and drive traffic to your online store, event page, video, or blog.

Meaning: You can actually add links to any of your Instagram posts - which helps direct your Instagram audience to the right content or products on your site.

And if you’re on a Later Growth or Advanced plan, you can connect your Shopify account to Linkin.bio! In a few clicks, tag Shopify products in your Linkin.bio posts and make it even easier to shop your feed. Cool right? 😃

(source: later.com)

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17/02/2022

As LinkedIn CEO Ryan Roslansky explained to The Wall Street Journal, the new option, which is now available to some US users, utilizes keywords and signals from users, as well as input from LinkedIn’s editorial team, to identify political posts, and eliminate them from your feed.

Users will also soon be able to block posts on certain topics from appearing in their stream. (source:socialmediatoday.com)
What are your thoughts? Would you use the option? 🧐

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16/02/2022

There is a reason we have emoticons. Emoticons or emojis serve the purpose of conveying emotions pretty well, right?

But of course, proper use of emotions is essential to convey the desired tone and the right sentiment behind the message.

It is literally as easy as adding a 😃.

Besides, the emoticons get the readers more thrilled about your content. So, the next time you write, feel free to drop in your favorite emoticons in the caption. It won't ruin your professionalism.

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15/02/2022

So, do you really believe in yourself?

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14/02/2022

Did you know?

Live video reach is expected to see 15-fold growth and reach 17 percent of all internet traffic.

So, if you and your team haven’t been “going live” regularly, it’s time to include these kinds of videos in your social media marketing plan.

Live videos are great for giving your audience a behind-the-scenes look at your business.

They also give you a chance to foster more personal connections with current and potential customers as you sit down in a casual setting to share news or answer questions.

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13/02/2022

It's not really about the goal, it's about who you become during the process. Would you agree? 🙂

Happy Sunday everyone!
🌤🌤🌤

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12/02/2022

🛀 In the shower

According to Harvard University researcher Shelley H. Carson, showers promote distraction and serve as an “incubation period” for our problems. Even a short one can help organize our thoughts and reduce stress by enhancing our brains’ production of the feel-good neurotransmitter dopamine.

🤱 When you become a mom

This is an obvious one. Moms are constantly thinking of new ways to help their kids, and it has a positive impact on the way their brains work. Are you a working mom yourself?

✨ During your period 💃

Surprised?

Yes, when your hormonal activity is low and estrogen levels are gradually increasing during this stage of your menstrual cycle, your productivity heightens and so does your creative instincts.

🚴‍♂️ When you exercise

This is a given. The connection between movement and increased cognitive abilities has been proven throughout the years.

🌙 At night

But this depends on an individual. But there is a vast majority of people who reported to be more creativite late at night than in the mid-afternoon and early evening.

So...when are more likely creative?

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11/02/2022

Again, keep it short and sweet. ✨

A good Instagram bio explains what your business does and who it’s for - your target audience. So, if you’re an entrepreneur or creator, you can also use your Instagram bio to help set you apart in your industry.

Think about your skills or any experiences that might be of interest to potential followers.

🤔 For example, are you in real estate? What type are you specifically involved in? Residential? Commercial? Industrial? Do you accommodate manufacturing, hotels, family homes?

Additionally, you can also 👉 specify the state or city where your brand serves.

Any details that can help your target audience clearly see if you're what they're looking for, put it in.

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10/02/2022

According to research, for hedonic products, promoted posts from small influencers (with 10k to 100k followers) drive more sales than those of large influencers (with 1m followers or more). However, if the product is utilitarian, the influencer’s size doesn’t matter.

👉 Note: Hedonic products include fashion, restaurants, decorative candles, premium hotels, or high-end electronics. Utilitarian, on the other hand, are products that are more useful or practical, such as basic kitchen appliances, bottled water, insect-repellent candles, motels, etc.

✨✨

The general idea is that micro-influencers drive better results than macro-influencers. Would you agree with this?

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09/02/2022

Snap’s overall audience has increased by 20% year-over-year, while it saw its most significant growth in the ‘Rest of the World’ segment, which rose by 10 million users.
it’s a good report for Snap, with the numbers showing steady growth in key areas, and reflecting its focus on the right elements for its community.

And if it can become a key connective platform in more emerging markets, Snap’s opportunities will continue to grow, facilitating more forms of connection in user communities.

(source: socialmediatoday.com)

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08/02/2022

LinkedIn is a popular professional networking site, which, if used well, can propel your career to new heights.

In this case, use the platform to position yourself as an ideal candidate or a subject matter expert.

Thus, keep it mind that a strong professional network is not measured by how many connections you have. Instead, the quality of your connections should be the guiding light when networking. ✨✨

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07/02/2022

With over 1 billion active users 😲, it’s easy to see how Instagram can help your business reach more customers.

Here are a few reasons to get serious with Instagram marketing:

👉 Instagram has the highest engagement rate out of all the major social media platforms.

👉 It’s easy to drive traffic to your website by the added links in your bio and Instagram stories.

👉 You can also sell your products directly through Instagram.

👉 Since there's a number of businesses already using Instagram for marketing, you can use the platform to keep an eye on your competition.

If you want to grow your business using social media marketing, then Instagram is among the best places to do it.

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05/02/2022

Would you agree that it is habits that drive a person more than having inspiration?

🤔🤔

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05/02/2022

This step may be a really hard one, but it’s also absolutely necessary.

You can’t overcome a fear that remains hidden in the dusty regions of your subconsciousness. You must face it.

When you turn your face toward a person, you see that person and learn what he looks like and how he is acting. Likewise, when you turn toward your fear, you notice things about your fear that you didn’t know before. This awareness helps you overcome it.

One of the most recommended ways to face your fears and anxiety is by keeping a journal over a period of two or three weeks. Record any patterns you notice. Transferring your fear patterns and symptoms into writing can help demystify them.
How would you learn about your fear(s)?

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04/02/2022

Create a good Instagram bio by making sure that your ✨ Name Field ✨ is optimized with your name and/or a searchable keyword. 👈

For example, if you’re in the healthcare industry, you may want to include your full name along with your job title.

This way, when people search for you on Instagram, they’ll be able to easily find the correct account.

For example - "John Rosario, Dentist"

Instagram also considers the name and username fields in search queries. With this in mind, you may want to use keywords that potential followers may search for.

For example - "Megan Reese - Asian Recipes"
Do you offer a specific service? Are you known for something in particular? Then put it in. 🙂

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03/02/2022

When you think about how much of your time you spend at work, it makes sense to broaden the definition of self-care to include your professional, hardworking self as well.
Are you overworked? 😕 You should start reconsidering your habit of forgetting what you need - a break!

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03/02/2022

👉 FACT: It’s the stories that sell, not the product.

It is actually the emotional attachment that a brand builds with its audience. Stories inspire ideas and encourage interaction.
You can talk about the story behind creating your brand.

There are simpler ways to move your audience. You can share successive posts to relate the whole story from the beginning to the end. Because the blow-by-blow arouses excitement that is great to make your story compelling.

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01/02/2022

Get as close as you can to the language of the job description...

✨ Additional Tip: If you plan to cast a wide net by uploading a general resume to your LinkedIn profile, make sure it’s tailored to the primary job you want — then update your keywords when applying to positions that deviate from the norm.

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31/01/2022

May we all end this month well. 💛✨ Have a great new week into Febuaryyyy!!!

😊😊

30/01/2022

Work-life balance involves a mixture of time management, commitment, and most importantly prioritization.
But with whatever you do, never forget to put yourself on the top list. YOU are important.

🙂

29/01/2022

Can you relate to this? 😅

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28/01/2022

“If you don’t have time to do it right, what makes you think you have the time to do it over?” -Seth Godin

You must have heard that working hard is great but working smarter is better. Thus, a smart choice would be hiring a virtual assistant.
4 ways a social media manager can save time and get better results:

✨ Focus on habits, not goals - Action. Habit-driven action.
✨ Have a written social media strategy
✨ Make good use of a content calendar & scheduling tool
✨ Measure and analyze your results - Reach, Engagement, Leads, Conversions

and so on...

A social media manager who saves time and gets better results remains motivated. Your output is a lot better, and your audience appreciates what you do and comes back for more.

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28/01/2022

Meta is developing a new AI Research SuperCluster (RSC), which is said to eventually become the fastest AI supercomputer in the world, when it’s fully built out by mid-2022.

Meta’s new, advanced computational system will be able to process HUGE amounts of data, facilitating development in a WIDE RANGE of applications, with a specific view towards the next stage of its metaverse vision. 😲
Concluded, the potential is massive but it will take time to see the results of these developments.

We may find it interesting to see how Meta’s processes evolve and whether these advanced systems result in a significant acceleration in its development cycles.

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27/01/2022

Being a high achiever might make you feel good about yourself and help you excel at work, but being a perfectionist is different. It can create problems for you, even those around you. 😬

You might not be able to do everything perfectly, every time—especially in a busy, fast-paced job.

Thus, a good strategy to avoid the perfectionism trap is always striving to ✨ just do your best and making time to congratulate yourself ✨ on your efforts.

You may find that your results are better and you’ll be much 🙂 less stressed at work.

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27/01/2022

According to research...

📌 81% of people are more concerned about their social privacy than they were last year

📌 53% of social media users create unique passwords for each of their accounts

📌 69% have deleted or thought of deleting a social media account because of recent social media data breaches

👇👇

But with all the concerns, should it lead you to delete your accounts entirely?

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26/01/2022

According to Meta:

“Since 2017, we’ve reported on over 150 influence operations with details on each network takedown so that people know about the threats we see - whether they come from nation-states, commercial firms, or unattributed groups. Information sharing enabled our teams, investigative journalists, government officials, and industry peers to better understand and expose internet-wide security risks, including ahead of critical elections.”
There’s been a significant move away from international pushes with localized operations becoming more prevalent.

However, Meta's efforts appear to be paying off and with more coordinated misinformation pushes being caught out, more action is being taken to hold perpetrators accountable in an effort to disincentivize similar programs in the future.
What are your thoughts about this? 🧐

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23/01/2022

What do you guys do on a weekend? ✨☀️

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I would gooo for hot coffeeeee..!! ☕️ It's that time of the year when it's rainy and cold outside. Hope everyone is safe and just enjoying their afternoon. . . Ang yey! It's still a weekend! 🎉🎉 -- #drinkstagram #hotchocolate #applecider #ginandtonic #drinksofinstagram #peppermintmocha #drinkoftheday #hotchocolate #hottea #organiccoffee #coffee #falldrinks #ginoclock #coldweather #homebartender #drinks #bermonths #october #gintime #november #drinksdrinksdrinks #coldweatherfood #weekend #hotdrink #hotdrinks #mixeddrinks #xmascountdown #winterdrinks #irishcoffee #krispykremedoughnuts

📌 Hey guys! 👋 Welcome to my new page! (I am still trying to retrieve my old account 😭) Here you will get the latest news, updates, facts, and tips about social media management/marketing, as well as the world of freelancing! 😲 Make sure you get updated on my latest post by clicking the 'following button' and then 'see first'. 👆 Thanks! ❣️ Visit my website 👇 www.thesocialmediaguybydanpaloma.com

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My freelancing journey...

Dan started working as a Virtual Assistant/Online Business Manager on Upwork last 2012. At the moment, he already gained 28,000+ Upwork hours, with over 250 successful jobs and was awarded as one of Upwork's TOP RATED and Top 5% Best Contractor. He is a highly skilled, experienced and a professional freelancer especially in the field of Administrative Support and Virtual Assistance Tasks. He is a fast learner, passionate worker, master multitasker, perfectionist with an inquisitive mind, and a believer in providing nothing but quality work. His clients will attest to the fact that he cares about the company he works for and strives to deliver results. He has an insatiable hunger for interesting projects, especially those that allow him to grow and make full use of his skills. He believes that if he excels, his client excels. Everybody happy. Win-Win! His Major Strengths Are: 1. Social Media Management/Digital Marketing - Develop the plan and the parameters for the corporate social media strategy. - Will ensure accounts are updated on a daily basis and that messaging is timely and relevant. - Will encourage and thank individuals for the positive feedback, and try to appease any unhappy customers. - Implement social media campaigns. - Communicating in a professional, but unique social media “voice” - Conduct competitive analysis studies on client competitors, including digital footprint analysis. - PPC, Google AdWords, Search Engine Optimization (SEO) 2. Virtual Assistant and Admin Support - Online Research - Manage contact lists and customer spreadsheets - Maintain a calendar and set up meetings - Take transcription and handle correspondence - Make travel arrangements - Handle billing and accounting - Prepare and send out e-mail newsletters - Prepare, collate and ship proposals and meeting materials - Send out requested information to customers - Handle client inquiries by phone or e-mail If you wish to work with him, don't hesitate to send him a message.