06/05/2024
I stumble upon these questions, being a person who despises those who fake their credentials. I ask myself, how can I identify one? I’m far from being an expert, but I know that I'm proficient in what I do.
As I observe the industry today, fake experts will quickly showcase the strategies they claim to employ for all their clients, promising the same results in a short amount of time. I'm not passing judgment; perhaps they achieved success with previous clients. However, claiming that a single strategy will work for every client, even within the same industry and market, is flawed. I assure you, every business faces unique problems depending on their level and assets. Don't promise a client with 200 email leads that you can secure 10 clients in a month, or claim that 500 social media followers guarantee 5 clients in a month.
A true expert understands if you will succeed based on your assets. All they have to do is guide you on what to do with those assets by creating a winning system. A genuine expert knows how to manage your expectations based on the level of your business. A fake expert will only tell you what you want to hear, not what may be uncomfortable to hear!
