Mugna Klaviyo Email Marketing

09/09/2021

Are you an online seller and struggling to grow your sales organically?

Let me help you in growing your e-commerce brand and manage your Shopee/Lazada account effectively.

Book a call with me at: calendly.com/contentwithpj/60min

08/09/2021

Tip to Shopee and Lazada Sellers: Series 6 - Communicate your Unique Selling Proposition

Create your place in your market share.

If you know how different you are or how different your product/service is, you'll find yourself being unique in the market and can communicate it well.

For more tips like this, follow me at IG: pjecombranding

07/09/2021

Tip to Shopee and Lazada Sellers: Series 5 - Know your Competitors

Knowing your competitors will be like having all the necessary tools to win your battle. There's no such thing as saturated market in a world where you know how to differentiate yourself to your competitors.

Know them personally and in detail, and you'll be able to position yourself uniquely in the market.

For more tips like this, follow me at IG: pjecombranding

06/09/2021

Tip to Shopee and Lazada Sellers: Series 4 - Know your Target Market

There's a saying that goes, "Targeting everyone is like targeting no one".

Knowing your target makes you laser focused to a specific type of market that will relate effectively to your content, messaging, and your vision as a company.

Get to know who you want to market your market and you'll be more effective in reaching them.

For more tips like this, follow me at IG: pjecombranding

03/09/2021

8X Return on Shopee Ads, do you want that?

This result was achieved last full month of July 2021 with consistent monitoring and keyword search strategies.

You will achieve the great results as long as you work hard to achieve it.

For more tips like this, follow me at IG: pjecombranding

03/09/2021

Tip to Shopee and Lazada Sellers: Favorite tools

My ultimate favorite tool is Facebook's Creator Studio, why?

Because you can easily post simultaneously to page and Instagram. And it's easy to scheduled posts.

It's an opportunity to keep the pages active and get potential customers engaged to your content.

For more tips like this, follow me at IG: pjecombranding

01/09/2021

Tip to Shopee and Lazada Sellers: Common Mistakes when selling online

1. Not uploading enough and enticing pictures

-- At a minimum, provide 3 pictures of the product you're offering. If possible, invest in the photos you're going to upload by hiring a photographer and get good photos of your products.

2. Not providing enough information about your product

-- Information is key and will influence a lot on the decision of your customers. So make sure to provide all necessary information so your customers can decide effectively when buying your product. This will also lessen inquiries that you'll have to manage as well.

3. Not decorating your online store

-- Decorating your online store will be your key attraction to bringing in more visitors and potential buyers to your store. Make sure it is nice to look at, provides the information needed, and shows the vouchers and discounts available in your store.

For more tips like this, follow me at IG: pjecombranding

31/08/2021

Tip to Shopee and Lazada Sellers: Series 3 - Set up Follow Prize

Even a simple 5-peso or 10-peso follow prize can make a huge difference in your shop following. After all, they will only be able to use that discount code once they decide to go forward with the order.

Others will not of course, but we will have a chance to chase them afterwards because they are already following the shop and we can easily reach them thru posting in the Shopee feed, broadcasting messages, sending promo information, and many more.

Your followers are your goldmine in the Ecommerce industry as long as you know how to keep them interested with your products.

More info at: https://seller.shopee.ph/edu/article/3964

For more tips like this, follow me at IG: pjecombranding

26/08/2021

Tip to Shopee and Lazada Sellers: Series 2 - Set up your vouchers

Even a simple voucher can highly affect the buying decision of your customers. Make sure to set up strategic vouchers that will make them think twice into purchasing that product.

Also, vouchers help increase orders and amount spent by setting up higher voucher codes for higher order amount.

Filipinos, especially love discounts and this can trigger happy encounters for them that they can save a lot when buying a lot of youir products. So make sure you have vouchers running in your store already.

For more tips like this, follow me at IG: pjecombranding

19/08/2021

Tip to Shopee and Lazada Sellers: Series 1 - Decorate your shop

Many online sellers underestimate the value of having a fully optimized and decorated online shop when they start selling in Shopee and Lazada.

However, many buyers relate credibility to how presentable your shop appears online upon checking. So be careful how you project your business online.

Make sure it is appealing and enticing to look at.

Here are some items you might want to add:

1. Banners of promos or info about your company
2. Vouchers or Promo deals available in your store
3. Best selling items

For more tips like this, follow me at IG: pjecombranding

18/08/2021

Are you maximizing the Shopee Chat Broadcast?
This one store generated over 20K by just using Chat Broadcast.

This client had not been maximizing the Chat Broadcast before we took over her Shopee management.

We used the Chat broadcast successfully and generated 20K sales in 1 month.

Have you set up yours already?

03/08/2021

How a Simple 5-PESO "Follow Prize" generated 1,607 New Followers and 41,000+ in SALES!!!

Prior to handling this account, this store had not been using FOLLOW PRIZE in Shopee.

We set up the promo last June but generated very little results but last July was our breakthrough. We generated over 1,600 followers in a month and 41,000+ in sales.

Have you set up yours already?

27/07/2021

Why Niching is Important in E-commerce Business

Competing in a market you enjoy and know very well, and so focused and small yet manageable can be more profitable than playing in a large market. Large market is good for those with the large wallet as well.

Finding your niche is a very essential step in coming up with a sustainable online store.

21/07/2021

SHOPEE ADS RESULTS of my client... X7 RETURN

This client had been running Shopee ads before without much strategy and ended up only producing 4X return.

With us handling the Shopee account, optimizing and decorating a better look for the shop, the Shopee ads is now producing 7X return.

We are not burning that much money now with only 300-350 a day budget.

Do you want to get better results on your Shopee ads as well? Message me.

16/06/2021

What is your Brand Vision?

What wakes you up in the morning and excited about your business?

What is that one scary and seems to be challenging goal you want your business to achieve but you absolutely believe in your heart it is possible to achieve it?

Many of us try to start a business without first knowing what it is we want to achieve.

Get to know that first and you will be fueled to waking up everyday doing what you aspire to be in the future!

For more contents like this:

Follow me on Facebook: Courageous Branding
Follow me on Instagram at https://www.instagram.com/courageousbranding/
For one-on-one consultation: book a call with me at calendly.com/contentwithpj/60min

21/05/2021

What does success look like for your clients?

When they book your cleaning service, what kind of results are you achieving for them?

You may communicate through one of these:

1. RELIEF - mostly moms are in charge of cleaning of the house and add that to taking care of their kids and some are also working, how frustrating can that situation be? With you in the picture, moms can relax and focus on their kids, work productively and have that sense of relief when their home has been cleaned already when they arrive home.

2. TIME - you are not just providing a clean home/environment for your clients, you are also giving more time for them and their family. Instead of cleaning, they can spend that time playing with their kids, preparing hearty meal for them, and spending more time with their spouse. TIME is a very valuable asset your clients can enjoy.

3. PRIDE - they will always love to flaunt their clean home and invite guests or their in-laws into it because they know it's been cleaned thoroughly. They will not feel guilty anymore about not having the time to clean before their guests or in-laws arrive.

For more contents like this:

Follow me on Facebook: Courageous Branding
Follow me on Instagram at https://www.instagram.com/courageousbranding/
For one-on-one consultation: book a call with me at calendly.com/contentwithpj/60min

17/05/2021

Impress and Engage your Customers with Branded Content! ❤

How to achieve it?

1. The character -

This is what most businesses fail to see when branding and marketing their business. The customer is the HERO of the story, they are the reason your business exists and where revenues come from. It only makes sense to emphatize with them and know their story and their struggles. Most service businesses highlight the work they've done, the team and the owner, but doesn't highlight the customers who availed the service. Showcase them also and their story. Connect with them and future clients will easily relate to the story of your past customers.

2. Has a problem -

Customers/clients come to you because they have a problem. Figure out that problem. Get to know all the areas that need to be resolved so you know how to best overdeliver in your results.

3. Who meets a guide -

This is where you come in. We are merely a guide to a problem that needs solving. Even though service businesses do the job in actual sense, you are still a solutions provider - not the main character in the story. Show them how you can help them and the past clients you have previously worked on.

4. Who gives them a plan -

You can show this by explaining the work you do and this is exactly why your business was built - by helping clients resolve their problems at home or in business.

5. Calls them to action -

This is where you encourage them to take action and hit that "Book Now" and put a downpayment if needed.

6. That helps them avoid failure -

By helping them picture out their reality of an unclean and unhealthy home/environment that people are not enjoying and will stay that way if they don't do anything about it and take action.

7. Ends in success -

By showing them the ideal result of a newly cleaned environment that people would love to go to and spend some time there.
For more contents like this:

Follow me on Facebook: Courageous Branding
Follow me on Instagram at
For one-on-one consultation: book a call with me at calendly.com/contentwithpj/60min

02/05/2021

Are you in the cleaning services industry?

Interested about my services?

Book a discovery call with me at calendly.com/contentwithpj/60min
Follow me on Instagram at @ contentwithpj

01/05/2021

Analyze and Measure Results

It's now time to check if your content is working out for you against your set KPIs.

You may need to readjust what's not working.

Or do more of what's working out well for you.

You will never know those things if you never analyze them anyway.

So get those results and check them against your goals. Are they in line?

If yes, then you're on the right track.

If not, maybe it just needs a little bit of time and readjusting to better suit your target customers.

You'll eventually get there!

Interested about my services, book a discovery call with me at calendly.com/contentwithpj/60min
Follow me on Instagram at @ contentwithpj

30/04/2021

Create and distribute the content

It's now time to create the content you have been planning for.

But wait, do you still have time?

Running your cleaning service business and managing contents for your website and social media?

If yes, then you're a superhuman. I salute you!

If no, you can always hire a help or outsource this part for you.

More time for your business and your content is up to date without you breaking a sweat!

Isn't that nice?

Interested about my services, book a discovery call with me at calendly.com/contentwithpj/60min
Follow me on Instagram at @ contentwithpj

29/04/2021

Set a budget

Business will always incur expenses or investments.

Content marketing is also an investment you have to make for your business.

No matter how small or big the expense will be, you have to be aware firsthand.

Also, will you be hiring external help to do it for you?

It's totally up to you.

Interested about my services, book a discovery call with me at calendly.com/contentwithpj/60min
Follow me on Instagram at @ contentwithpj

28/04/2021

Decide on the type of content

Will you focus on blogs or social media contents?

Experiment on each type of contents and analyze which performs better.

Any type of content as long as strategically placed and planned for will be beneficial to your business and brings more visitors to your chosen channel of marketing.

Interested about my services, book a discovery call with me at calendly.com/contentwithpj/60min
Follow me on Instagram at @ contentwithpj

27/04/2021

Where are your target customers hanging out?

Research carefully where your target customers are usually spending their time.

So you would know where to focus your time.

And reach more people who are interested in your services.

Most cleaning services owners spend their time building their website, posting on Instagram and Facebook where their customers are usually looking at...
..checking out reviews
..seeing testimonials from previous clients.

Are you taking advantage of these channels where your customers are usually at?

Interested about my services, book a discovery call with me at calendly.com/contentwithpj/60min
Follow me on Instagram at @ contentwithpj

26/04/2021

2. Determine your KPIs

Set clear performance indicators or targets you want to achieve in a given time.

This is to make your evaluation a lot easier if you are really achieving the objectives you set for the business.

Interested about my services, book a discovery call with me at calendly.com/contentwithpj/60min
Follow me on Instagram at @ contentwithpj

24/04/2021

CONSIDERATION

At this point, your target customers are already more than halfway to converting to paying clients.

They are carefully studying different offerings from different cleaning service companies around your area.

Your pricing can play a huge part on this.

Your previous clients can also drive your customers to book your services.

Putting reviews of your customers can highly encourage your target audience to convert.

Make sure they are placed properly in your web/social media presence.

Videos of before and after would also help you a lot on this stage of the client's decision making process.

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23/04/2021

23/04/2021

23/04/2021

RESEARCH

Once they become aware, your target customers will research more about their problem and its possible solutions.

It pays a lot to give value thru your published content and establish credibility for your customers.

Customers love free stuff and content is one way of doing it.

You can give free tips and other hacks they can do.

When they decide to avail of paid services to do it, they will always remember the one who gives value.

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22/04/2021

AWARENESS

Most of our target customers don't even know they have a problem that needs solving.

And it is our role to let them know about it.

Once they do, they will come looking for a solution.

And we must be top of mind when that happens.

Content marketing takes care of this for you.

It works like a charm and a worthy investment for your business.

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21/04/2021

Why even think about Content Marketing for your cleaning services business?

Find out soon.

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