"You don't need to splurge to perform an effective social media audit. 🕵️♀️🔍💵
Hey business owners, if you aim to elevate your social media game, start by assessing your current situation.
Here's a simplified 7-step process, curated just for you! 😉💬
Step #1: Inventory your accounts - the number of followers, and last activity. Critically assess your bio.
Step #2: Check for brand consistency. Ensure your branding elements, tone of voice, and aesthetics resonate across all platforms.
Step #3: Tap into your Insights: Review essential metrics that matter to you (like reach, engagement, watch time)
Step #4: Analyze your content: Determine which posts fetch the highest engagement, likes, comments, and shares, and explore areas that need enhancement.
Step #5: Understand your audience demographics: Know who your followers are, grasp their demographics, and build your ultimate client persona.
Step #6: Examine your competitors’ content: Use your competitors' strategies as an inspiration source and learning platform.
Step #7: Reset your GOALS: Reflect on your current objectives and align them with your overall business goals to keep them on point.
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