25/10/2022
Differentiate by focusing on a common concern💆♀️
Communicating about a common concern is an effective way of using social media to highlight how your offerings are the better choice, though this does require a keen understanding of your customers and what’s available in the market📊
Social media is the ideal medium to promote such comparisons, as customers, competitors, and spectators can help add visibility to the conversation.
Social media is the ideal medium to promote 📱such comparisons, as customers, competitors, and spectators can help add visibility to the conversation.
Comparing their competitors directly by appealing to a common concern. highlighting another concern to note. But the initiative was successful in increasing word-of-mouth, and communicating a unique facet of the brand’s products.
Choose a common concern to focus on by researching ✍
what your customers care about and identifying what’s truly unique about your products as compared to others (just make sure you keep those claims within legal bounds).
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