Secret Menu

“Anyone can be a father, but it takes someone special to be a dad.” In celebration of the upcoming Father's Day, we remember one of our heartwarming projects with IKEA Philippines where we honored the "Haligi Ng Tahanan," especially those who love, accept, embrace, and commit to children as if it’s their own. Gather your family and watch the full video here: https://bit.ly/IKEAFathersDay

Archive: Selecta Mapa x SB19 | Secret Menu

Throwback to one of our favorite Selecta projects where creativity meets intimacy, and surprises await with p-pop kings — SB19 ♚ "Doing the Selecta MAPA video was great because I finally got to work with SB19 outside of the concerts that I usually get to do with them," director Quintin Cu-Unjieng recalls. "The boys are always so giving and even went the extra mile to include little Easter eggs in the ad that only their fans would notice." Watch full video here: https://bit.ly/SB19xSelecta #SB19 #ATIN #Selecta #SelectaMapa #SecretMenu

Happy Birthday to one of Secret Menu's talented directors, JP Habac! Your creativity and vision bring our projects to life. ✨

Exciting news! The Secret Menu website is now live! Explore our portfolio and services today at secretmenu.ph ✨

Cheers to the visionaries behind the lens and the unsung heroes — our directors and the team behind the scenes — who make magic happen and bring creativity to life. Today and every day, we applaud all professionals for their dedication and hard work. Happy Labor Day! Take a break and bask in the warmth of your achievements. ✨

Hapag Project | Secret Menu

In a society where acceptance is a battle, our project with IKEA Philippines delves into the courageous journey of coming out and the essence of family. “Coming out is a huge inspiration for this concept. It’s a challenging process to no longer hide their identity. Sobrang hirap nun lalo na in a country where they don’t see you as equal. Ang hirap na mayroon kang tinatago at hindi mo magawang maging totoo lalo na sa harap ng mga mahal mo sa buhay,” director @jphabac says. “Bibihira ang mga brands na may tapang to tackle social issues”. This collaboration embodies our shared values of equality and inclusivity. Join us in redefining narratives with this project that received the Champions For Humanity Bronze Award at the Asia Pacific Tambuli Awards 2023. Watch full video: https://youtu.be/eo7UnbssDlQ

MBLL - Project Lodi | Secret Menu

"This story focuses on the Filipino community both inside and outside the world of MLBB." Here's a peek at what happened behind the scenes of our Mobile Legends project by Director Chyna Lo that beautifully intertwines the realms of gaming and reality. Watch Tara Laro Trilogy Episode 1 here: https://www.youtube.com/watch?v=tq1th1HQQpQ

BPI After Six Series | Secret Menu

For the #AfterSix mini-series, BPI wanted a show that blends business and human interest, appealing to both new entrepreneurs and established change-makers. Hosted by BPI Chairman Jaime A Zobel de Ayala, the show covers a mix of fun and informative topics, with guests collaborating openly. This is probably one of the projects that we enjoyed working on the most, diving into engaging subjects for aspiring entrepreneurs and established trailblazers. Watch full episodes here: www.youtube.com/@BPIPH

Iskool Rul3z | PIE Channel | Secret Menu

PIE channel takes us on a nostalgic trip with the Iskool Rul3z project, and Secret Menu is proud to support their vision. From doodles on notebooks, to test paper-inspired question boxes, our team captured the essence of the program perfectly. Director Church Cabreira's vision came to life in the classroom-inspired background, where our hosts shine as teachers, despite the challenges of post-editing. “It was quite difficult during the online edit as it was 25 minutes of footage that needed to be key framed, so you can imagine how long that would take. But in the end, the hard work paid off as everything locks,” he shares. Watch full episodes of Iskool Rul3z here: www.youtube.com/@iampieofficial

"To all the women out there, just be who you are. Sharpen your sickle," @lottiebie says. In celebration of the Women's Month, we are shining the spotlight to one of our female directors who believes in the importance of reminding women that leadership doesn't have to conform to traditional stereotypes. You can be true to yourself, express your creativity, and command respect without compromising your identity. Happy International Women's Month to all the talented, reliable, capable, and smart women out there! ✨

This Women's Month, we are putting the spotlight on one of our creative and talented female directors, Chyna Lo. Creating a supportive and inclusive environment is key to fostering collaboration and embracing diverse perspectives according to her. "A lot of young women might feel intimidated to contribute or lead, but if you encourage them to share their ideas and perspectives, I believe that it would help a lot." Women are always for women. Let's continue to uplift and empower each other by celebrating each other's achievements and contributions every day. Happy International Women's Month! ✨

As National Arts Month draws to a close, we're shining the spotlight on our talented, creative, and cool Secret Menu directors — Church Cabreira, Lottie Bie, Chyna Lo, and JP Habac. ✨

"They want it to be funny, but also showing the Filipino culture during Christmas season." Here's a look at what happened behind the scenes of Mobile Legends: Bang Bang: Harith's Christmas Adventure project, directed by Lottie Bie ✨

Director Chyna Lo sang nothing but praises of Tita Small Laude and her angels' boundless energy while shooting the SM Home Christmas project.

When Mobile Legends entrusted this project to us, we saw an opportunity to tell a heartwarming Christmas friendship story through one of our favorite mobile games. Have a Merry MLBB Christmas! See you in game! 🎄

Celebrating 4 years of our partnership with Ayala Land and Make It Makati through the 2023 "Christmas Nights with Countless Lights" Festival of Lights. Check out this reel from the launch of the Festival of Lights, and make sure to catch the show from November 14, 2023 - January 14, 2024, 7-10 PM daily every 30 minutes at the Ayala Triangle Gardens. Credits: Leo Mercado Secret Menu Creative Team Ms. Sharon Vital of AyalaLand Ohm David Kroma Team Ro Manalo Mary Ballesteros Owen Maddela

SM STORE HOME SHOPPING SPREE WITH SMALL LAUDE | SECRET MENU

We sang nothing but praises for the very bubbly Tita Small Laude and her angel yayas, who were very fun to work with. Our client, SM Home, gave us the perfect canvas to use which made this shoot a breeze. In this project, our goal was to make the whole thing as candid and natural as possible while making sure to deliver brand asks. With the cast's personalities and the perfect backdrop, we were able to enjoy creating this fun and light material. Watch full video here: https://bit.ly/SMStoreSMALLtrip Director: Abielle Remo Producer: Bea Bermundo DOP: Pia Anwar Asst Director: Bill Barrinuevo Production Manager: Ynah Morco Production Assistant: Maiqui Tolentino, Lane Ebias Writer: Marie Francia Post House: Giantsponge Sound Design: Wapak Studios

IKEA Father's Day | Secret Menu

“Anyone can be a father, but it takes someone special to be a dad.” When IKEA Philippines' entrusted their Father’s Day project to us, we saw an opportunity to tell a heartwarming story that celebrates the Haligi Ng Tahanan, especially those who love, accept, embrace, and commit to children as if it’s their own. Gather your family and watch the full video here: https://bit.ly/IKEAFathersDay Director: JP Habac Executive Producer: Jobed Nadonga Associate Producer: Tin Argante Writer: Bene Mendoza Cinematographer: Pia Anwar Assistant Director: Kenneth Mandrilla Production Manager: Roanne Aujero Production Designer: Mikki Garcia HMUA: Poi Jakosalem Wardrobe Stylist: Lou Mendoza Production Assistants: Polo Boado & Noni Abao Script Con: Toffee Sunga Camera Operator: Marty Escobar AC: Joel Villaber & Gunter de Guzman Gaffer: Sandy Cabigting DIT: Prinz Pascual Sound Man: Julius Orendain Casters: Raffy Duculan & Apple Cuenca Post-production Coordinator: Joreen Evangelista Offline: Iris Trinidad Online: Siena Quides Colorist: Fred Bensan Sound House: Wapak Sound Studios

IKEA Mother's Day | Secret Menu

We are very excited to share with you this Mother’s Day project we made for IKEA Philippines! This special video is centered on moms being our role models. We wanted to build on the idea by putting full-time moms on the spotlight -- the ones who choose to focus on providing a good home for their family. Watch full video here: https://bit.ly/IKEAMothersDay Director: JP Habac Executive Producer: Jobed Nadonga Associate Producer: Tin Argante Writer: Bene Mendoza DOP: Choice Israel AD: Xeph Suarez Production Manager: Mond Dorosan Production Designer: Mikki Garcia HMUA: Poi Jakosalem Wardrobe Stylist: Lou Mendoza Production Assistants Ynah Morco & Lane Ebias Location Manager: Marvin Manalo Camera Operators: Ian David & Richmond Cadsawan Sound Man: Julius Orendain

Globe Turns Pink | Secret Menu

The moment Globe asked us to create a video for Born Pink in Manila, we knew that we are in for something fun and exciting. FILO Blinks are so game in taking the Superfan Test and Yani (@yanihatesu) was easy breezy to work with which made this a success despite the challenges. Watch full video here: https://bit.ly/GlobeTurnsPink Director: Abielle Remo Asst Director: Bill Barrinuevo Producer: Bea Bermundo Production Manager: Ynah Morco Production Assistant: Maiqui Tolentino, Lane Ebias, Majo Arellano Ponce Writer: Marie Francia Editor: Chi Chi Arquero and Mira Serrano