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18/02/2022
Marketing strategies have a clear goal. The process behind building a campaign that gets a product or service in front of the right people, however, is a bit more complex. Thanks to the internet’s influence and the ever-evolving influx of apps and social media platforms, connecting with the target audience is far more layered than it was at the turn of the 21st century.
Those interested in pursuing marketing careers must understand the importance of creating strategies that can incorporate social media and traditional marketing, as the failure to do so can inhibit a campaign’s scope and limit its effectiveness. A key part of developing this understanding is becoming familiar with the differences in social media marketing vs. traditional marketing.
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