http://saulolumbre.strikingly.com/

Saulo Lumbre, quilao, Tacloban City (2025)

13/10/2021

is your ideal customer a regular social media user? Which social network do your customers favour? How are they using these social networks? How often do they visit a social media site? When undertaking the decision-making process, are they using these social networks?

If you have a dedicated social media manager or community manager, they should furnish you with detailed information about your online community and your social media usage. For example, your community manager will tell you which social media site your customers’ favour. Your social media manager will also help your organisation stay abreast of current trends and research findings from organisations.

So, I’ve put together this infographic. It highlights ways to use Facebook, Twitter, Instagram and Pinterest to influence your customer’s decision-making process.
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13/10/2021

These days, many organisations have realised that if used well, social media can increase their brand awareness and influence the decision-making process of their online community.
Social media has evolved over the past few years. Some saw it as a tool for staying in touch with friends and loved ones from its early days.
Today, many business owners now acknowledge social media as a critical marketing tool.
Unfortunately, some business owners are yet to understand what role a social media account or content creation has on their online presence. They don’t have a clear-cut social media strategy or an experienced social media manager to guide their social media usage. They don’t know how to attract the average social media user to their business, neither do they understand the vital role of social media on their customers’ decision-making process.
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12/10/2021

Define Your Ideal Customer: How to Create a Social Media Marketing Strategy for Your Business
Who are your customers? What are your customers doing on social media? What posts do they like? Which pages do they flock? Which social media groups are they in? Which news media do they follow? Which social media accounts can you find them? At what time do they normally come online?

What is their favorite social media platforms? Who are they following online? Why are they following them? Which brands are already selling to them? What messages are working on them? Which celebrities, influencers or brands do they follow online?

Which competing business is already selling to them? Which competing business is winning their hearts? What are the competitors doing well? What are they not doing well? What kind of content are the competitors using to win their hearts?
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12/10/2021

In the beginning, you might not see the value of social media marketing in your business. But as your social media marketing specialist, you will begin to see results and this experience will change your perspective about social media marketing.

If you play the game right, put in the work and invest the resources required to grow your business through social media marketing, you will surely get the returns. Other businesses and organizations are already doing it and so can you!

Need a social media marketing specialist to develop a marketing plan, strategy, and manage your social media handles? i'am building a wide network of social media marketing, focused on growing your brand, business and bank accounts through result-driven social media marketing packages.
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11/10/2021

Social media is here to stay! And if you’re a local business who is not using social media to grow your business, you’re falling behind. Over the last decade, many smart companies and organizations have learned to create a social media marketing strategy for their business and seen the incredible power of social media in growing brands, driving leads and increasing sales.

So, you want to take this social media thing very seriously.

You want to find a way to use social media to attract customers, build a strong brand and grow your business. You want to find a way to use social media to engage with potential and current customers, find their needs and build a strong relationship with them.
To do this, you need to develop a social media marketing strategy.

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11/10/2021

Why does your business want to be on social media?
The very first question to answer is the Why.

This relates to your social media goals. Are you on social media to promote your products? To drive traffic to your website? Or to serve your customers?

In general, there are the nine social media goals you can have:

Increase brand awareness
Drive traffic to your website
Generate new leads
Grow revenue (by increasing signups or sales)
Boost brand engagement
Build a community around your business
Provide social customer service
Increase mentions in the press
Listen to conversations about your brand
You’ll likely have more than one social media goal, and that’s fine.

Generally, it’s great to focus on just a handful of goals unless you have a team, where different people or groups within the team can take on different goals.

For example, at Buffer, the marketing team uses social media both to increase our brand awareness and drive traffic to our content while our Advocacy team uses social media to provide timely customer support.

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10/10/2021

Skills That Social Media Specialist have
Be Passionate

A key part of being a social media specialist is being passionate about interactive marketing. this not means enjoying Instagram and hashtags. If you’re working in-house for a brand you’re obviously passionate about the product they sell. Let your enthusiasm be a reflection of your social media posts.

Be Authentic

The notion of “one size fits all” is not accurate for social media specialists. We use social media to maintain a genuine online persona that is unique to each business so we can attract new followers, as well as foster relationships with existing fans.

Be Connected

Whether you’re working for a client or for a particular brand, one has to be connected to the social media best practices and what is . Twitter and Facebook have sections on your feed to help you see what people are talking about and what’s gathering buzz.

The “trending now” section of any social media channel can help you understand the backstory of a trend, as well as help you evaluate what people are currently saying about that particular trend. By being connected, you can be relevant.

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10/10/2021

What does a Social Media Specialist do?
His job is to gradually achieve superior customer engagement, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap.

Social media specialists should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. he is responsible for joining relevant conversations on behalf of the brand and “soft selling” the product by providing support to current and prospective customers.

The Responsibilities of the Social Media Specialist
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
Generate, edit, publish and share daily content that builds meaningful connections and encourages community members to take action.
Set up and optimize company pages within each platform to increase the visibility of the company’s social content.
Moderate all user-generated content in line with the moderation policy for each community.
Create editorial calendars and syndication schedules Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information.
Collaborate with other departments to manage reputation, identify key players and coordinate actions.
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09/10/2021

Improved Brand Recognition
Using social media allows your customers to connect and interact with your business on a more personal level. If you already have an established brand, social media might be an opportunity to further develop your brand and give your business a voice.

When your company posts on regular basis on social media platforms, it allows your company to interact with the clients on a more familiar way. This constant interaction creates a picture of credibility and an eagerness to listen to what the clients have to say. Once customers are familiar with your brand, they are more likely to recommend your brand to friends and family, therefore increasing your brand reach.
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09/10/2021

The first and not so obvious benefit of Social Media is that it also helps to increase your website traffic. By sharing your content on social media, you are giving users a reason to click-through to your website. On your social account, the more quality content you share, the more inbound traffic you will generate while making conversion opportunities.

Many people, and companies too, make the mistake of just posting on social media channels, leaving alone their website, if they have one. This is a horrible mistake. Why? First of all, you should understand that your social media channel is NOT yours. You, as user, are given access to use it. Despite that is “free”, you are not the owner. The proper way to do it is, first and foremost, to create high quality content on your website and then share it on social media platforms. In that way, you will benefit of the power of this traffic, and if people is engaged with your content, they will not only await that you post it on your channel, but they will come back for more quality content on your website. Besides, it’s on your website that you have the full control, not on the social media channel. And something very important is that you make sales on your website, you receive money on your website, not on social networks. That is why your website should be the center of your business on the Internet.
Don't worry about social media specialist, I can help you create and organize your social media accounts, so what are waiting for don't waste time, message me💻💡👍👍🙂🙂

09/10/2021

The first and not so obvious benefit of Social
Media is that it also helps to increase your website
traffic. By sharing your content on social media, you
are giving users a reason to click-through to your
website. On your social account, the more quality
content you share, the more inbound traffic you will
generate while making conversion opportunities.

Many people, and companies too, make the mistake of
just posting on social media channels, leaving alone
their website, if they have one. This is a horrible
mistake. Why? First of all, you should understand that
your social media channel is NOT yours. You, as user,
are given access to use it. Despite that is “free”, you
are not the owner. The proper way to do it is, first and
foremost, to create high quality content on your website
and then share it on social media platforms. In that
way, you will benefit of the power of this traffic, and if
people is engaged with your content, they will not only
await that you post it on your channel, but they will
come back for more quality content on your website.
Besides, it’s on your website that you have the full
control, not on the social media channel. And
something very important is that you make sales on
your website, you receive money on your website, not
on social networks. That is why your website should be
the center of your business on the Internet.
Don't worry about social media specialist, I can help
you create and organize your social media accounts, so
what are waiting for don't waste time, message
me💻💡👍👍🙂🙂

08/10/2021

Focus on the Customer
Another big mistake retailers make is to use social media to talk about what is important to them rather than talking about what is important to the customer. Retailers who use social media, for instance, may think it is great to spread the word about a sale. In some ways, this would be true, but if that's the only reason you are getting involved in social media, it won't be beneficial. Your goal should be to provide content that is relevant to your customer and engage with them to the point that they want to share your post with others.

If you use social media, you need to engage with your customers, involve them in a dialogue, and ask them for their opinions. Post a picture of two items you are considering carrying in your store and ask customers which one they like best. This creates a dialogue that leads to shared posts and engaged followers. Plus, if you successfully engage with your customers, it will help you better identify their tastes and preferences.
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08/10/2021

Since social media covers so many different kinds of websites and applications, the function of these tools also varies. However, most social media sites start with a user creating a profile, usually by providing a name and an email address.

Once a profile has been created, users can create and share content. For instance, an Instagram user with a new account can take a picture and share it on their profile with a caption. In addition to creating content for their profile, social media users can find other users whose content they want to follow or comment on. Depending on the type of social media, a user may "follow" another user, add them as a "friend," or they may "subscribe" to another user's page.

Social media often uses "feeds" that allow users to scroll through content. Social media companies use algorithms, based on a user's profile data, to determine the content that appears and the order that it appears in. The feed will include content from "followed" users, as well as from entities that pay to promote their content.
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06/10/2021

Set up a good content strategy
Before you start to fill up your sites with content, you need to know who your customers are. For example, if the bulk of your customers are small business owners, then you will want to create content that speaks to the problems that they need to solve. This is especially important if you work with a specific niche in small business like Plumbers, Lawyers or Retailers.

If you work primarily for non-profit organizations, then look for ways to add value to them with your content.

Your content should always be customized to resonate with your intended reader.

Remember that your social media content strategy will be a living, moving thing, not a fixed file. You need to constantly analyze it, measure its impact, study new tactics and see if what you are doing is aligned to your goals.

Social media is really just another way for you to talk to your current and potential customers. Say to them on line what you would say to them if they walked into your office. Talk to them about the problems they face and how you can help them to solve those problems. Take an interest in their lives and in their businesses by responding to what they post as well.

Talk to them about the services they need to operate their business with their financials at their finger-tips and how that can be provided to them without stress or hassle.
Don't worry about social media specialist, I can help you create and organize your social media accounts, so what are waiting for don't waste time, message me💻💡👍👍🙂🙂

06/10/2021

Whether you operate your bookkeeping business from a storefront location on your city’s Main Street or from the kitchen table of your suburban home, it will benefit you to start now to develop your brand as a trusted resource for your customers.

Building a reputation for reliability and expertise in your field is essential to growing your business and attracting new clients. It reinforces your authority and professionalism in your field and encourages people to think of you when they need bookkeeping services.

How do you go about polishing your brand if you have limited financial and time resources?

Never underestimate the impact of your website and social media sites like LinkedIn and Facebook. Effective and free or low-cost, they will work tirelessly to spread your good reputation without demanding a huge marketing budget and outlay of resources.

Don't worry about social media specialist, I can help you create and organize your social media accounts, so what are waiting for don't waste time, message me💻💡👍👍🙂🙂

05/10/2021

If you’ve ever had to launch a business profile on a new social network, you know it’s a bit nerve-wracking.
You want to make sure everything gets correctly set up. Profiles are complete. Images get sized appropriately. You also need to know if your branding is on par with your messaging and products.
We all know that the advantages of social media can be vast. However, the cons can sometimes outweigh the pros, depending on the social network, your target audience, and tons of other things.
So how do you know what to look out for before you make a new social media profile live?
Well, that’s what this post is all about. I’ll go over some general things that apply to any social network and also delve into a few things that are a bit more specific. Of course, I’ll also add a dash of research into the mix!
Don't worry about social media specialist, I can help you create and organize your social media accounts, so what are waiting for don't waste time, message me💻💡👍👍🙂🙂

05/10/2021

Social media can be a tough nut to crack. The rules, opportunities, audiences, and value propositions vary greatly from one channel to another – and can shift gears without notice.

The one thing to conquer those social media concerns is a channel plan – an advanced directive for how your brand manages its content on these evolving platforms. It also spells out what you should (and shouldn’t) expect to achieve. Many brands mistakenly assume they must distribute content anywhere and everywhere to maximize its reach. But plastering your brand’s content across every social network, trendy news site, and video platform is not a channel plan. It holds no regard for whom it reaches, how it might be impacted, or how that impact might reflect on the business.
If you don’t have the time to create an ongoing marketing plan and commit to consistency, chances are, your social media channels won’t see much growth or engagement.
Don't worry about social media specialist, I can help you create and organize your social media accounts, so what are waiting for don't waste time, message me💻💡👍👍🙂🙂

Saulo Lumbre

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