Janette C. Toral

Janette C. Toral Janette Toral is an e-commerce advocate, book author, researcher, ecommerce educator, trainer, and publisher in the Philippines.

Promoting the growth of e-commerce in the Philippines since 1997. Janette Toral is the site owner of DigitalFilipino.com She currently serves her community in the DigitalFilipino Club and the public at large through training and consulting in the area of e-commerce, digital marketing, blog campaign, and the likes. Janette Toral is the author of DigitalFilipino: An E-Commerce Guide for the eFilipin

o, DigitalFilipino E-Commerce Workshop, and Blogging from Home. She is a co-author and editor of the Philippine Internet Review: 10 Years of Philippine Internet History (1994 - 2004). Published 12 research works under the DigitalFilipino StatsReport. She has been writing articles since 1995 for various local and international publications. She is a Certified Scrum Master and Certified Scrum Product Owner.

Technopreneurship presents an exciting and dynamic pathway for IT students. By leveraging emerging technologies, identif...
16/08/2024

Technopreneurship presents an exciting and dynamic pathway for IT students. By leveraging emerging technologies, identifying market needs, fostering innovation, collaborating with partners, and securing funding, emerging startups can create impactful solutions that drive progress and make a difference.

Blogs DIGITAL INFLUENCER | Turning ideas into impactful tech businesses By Janette Toral July 16, 2024 FacebookTwitterLinkedinEmailViberCopy URL Recently, I had the pleasure of speaking to information technology students at FEU Diliman about technopreneurship and serving as a judge for their startup...

Myopia, commonly known as nearsightedness, has rapidly escalated into a significant public health concern in the Philipp...
14/08/2024

Myopia, commonly known as nearsightedness, has rapidly escalated into a significant public health concern in the Philippines, affecting an estimated 40 percent of the population. The rise in myopia cases among children has been particularly alarming, with lifestyle changes and digital device usage as key contributing factors.

Last week, I had my digital influencer meetup and eye check-up at Focal Sight UC Banilad where I had a great chat with Dr. Glenn de las Peñas who shared his adv

Both celebrity endorsers and social media influencers offer unique benefits for brands. However, the personalized engage...
13/08/2024

Both celebrity endorsers and social media influencers offer unique benefits for brands. However, the personalized engagement, cost-effectiveness, and niche targeting capabilities of social media influencers often make them a more appealing choice, especially for brands seeking authentic connections with their audience. By strategically leveraging influencers, brands can achieve significant growth and build lasting relationships with their consumers.

Brands are constantly seeking effective ways to connect with their target audiences. A significant point of contention is whether to utilize celebrity endorsers

The benefits of cultivating an innovation mindset extend far beyond the development of new products or technologies. It ...
12/08/2024

The benefits of cultivating an innovation mindset extend far beyond the development of new products or technologies. It can lead to more fulfilling work and personal experiences. It attracts and retains top talent, and contributes to responsive competitive advantage.

One of my activities for Women’s Month 2024 is conducting a three-day training about “From Growth to Innovation: Cultivating the Mindset for E-Commerce Success”

Newspapers need to have established internal policies related to cybersecurity, data privacy, and ethical journalism. En...
07/08/2024

Newspapers need to have established internal policies related to cybersecurity, data privacy, and ethical journalism. Ensure strict compliance with these policies across all levels of the organization. Review and update them regularly to incorporate any changes in the regulatory landscape or emerging threats. Ensure all employees are informed of these updates.

A tech editor and a data security officer (DSO) from a well-known newspaper have been implicated in a series of hacking activities targeting several high-profil

Entrepreneurs need to set ambitious goals and develop a roadmap to achieve them. The leader must influence stakeholders,...
04/08/2024

Entrepreneurs need to set ambitious goals and develop a roadmap to achieve them. The leader must influence stakeholders, including investors, employees and customers, to bring their vision to life. Servant leadership, where the leader prioritizes their team’s and customer’s needs, fosters a loyal and motivated workforce, which is essential for long-term success.

I recently gave a talk about Leadership, Innovation and Entrepreneurship Mindset at the Food Service and Agri Suppliers Expo in Marawi City. I am always thankfu

In the next 12 months, AI technologies are expected to become even more integrated into everyday business operations and...
04/08/2024

In the next 12 months, AI technologies are expected to become even more integrated into everyday business operations and public services. This period will be crucial for Filipino businesses, academia, and professionals to embrace AI, maximize its potential, and stay competitive in the global market.

Over the past year, artificial intelligence (AI) has seen remarkable advancements and increased adoption across various sectors. Launching the National Artifici

The Energy Virtual One Stop Shop aims to streamline the permitting process for energy projects, reducing bureaucratic de...
03/08/2024

The Energy Virtual One Stop Shop aims to streamline the permitting process for energy projects, reducing bureaucratic delays and accelerating the development of renewable energy projects. While it is a significant step forward, it is still being developed. The strict timeline and political will indicate a strong commitment to improving efficiency.

Electricity prices and supply stability are crucial concerns for businesses and investors in the Philippines. The initiatives and policies being implemented by

Are you facing challenges in engaging customers, fostering a positive team culture, connecting with your community, or m...
17/06/2024

Are you facing challenges in engaging customers, fostering a positive team culture, connecting with your community, or maintaining personal motivation? Our exclusive webinar, "Forward Thinking: Strategies for Purposeful Engagement," is here to help!

Webinar Highlights:
🔸 Customer Engagement: Learn strategies to overcome retention challenges and build lasting customer relationships.
🔸 Positive Team Culture: Discover techniques to enhance team morale, communication, and innovation.
🔸 Community Connection: Understand how to strengthen brand loyalty through authentic community engagement.
🔸 Personal Growth: Gain insights to balance your personal and professional life, staying motivated and inspired.

Why You Should Attend:
Whether you’re a business leader, marketing professional, team manager, community coordinator, or someone seeking personal growth, this webinar is designed for you. This session will provide you with practical tools to live and work with purpose.

📅 Date: July 4
🕙 Time: 10:00 AM - 4:00 PM
💻 Platform: Zoom

Secure Your Spot!
Don’t miss this opportunity to transform the way you live and work. Register now and take the first step towards purposeful engagement with your customers, team, community, and personal life.

👉 Register Here: https://leadersaddvalue.com/products/forward-strategies-for-purposeful-engagement

Healthy media relations can lead to exposure through interviews, features, and content contributions. You can also do th...
15/06/2024

Healthy media relations can lead to exposure through interviews, features, and content contributions. You can also do this through company media channels such as blogs, social media, white papers, presentations, and websites. This can have a long-lasting effect on your digital footprint and search visibility.

Discover the essentials of introduction to media relations and how it can enhance your brand’s public image, build credibility, and manage crises. Learn effective strategies for media interaction, crafting key messages, and leveraging digital platforms in this comprehensive guide to media relation...

The PMI figures for March 2024 reflect a dynamic and evolving economic landscape in the Philippines. The resilience in t...
10/06/2024

The PMI figures for March 2024 reflect a dynamic and evolving economic landscape in the Philippines. The resilience in the services sector, combined with the cautious optimism in manufacturing, underscores a complex interplay of factors driving economic activity. However, the mixed performances across different sectors also highlight the need for targeted strategies to address specific industry challenges.

In March 2024, significant developments in the Philippine economy were highlighted by the Purchasing Managers' Index (PMI), a joint project managed by the Phili

I am excited about the opportunity to run my e-commerce training program in partnership with the UP Institute for Small-...
01/06/2024

I am excited about the opportunity to run my e-commerce training program in partnership with the UP Institute for Small-Scale Industries. Kindly share with entrepreneurs who may benefit from this training program.

Do you want to open an online store or are you ready to take your business to the next level?

Join UP ISSI's E-Commerce for Business Course!

Learn from industry leaders with years of experience in e-commerce and gain hands-on experience through practical sessions and real-world case studies. Connect with like-minded entrepreneurs and build valuable business relationships.

Schedules:
13 July - 17 Aug (Face-to-face) - P15,000
5 Oct - 16 Nov (Online) - P12,000

Register now and earn a meaningful and relevant training experience with us through this link:

http://bit.ly/UPISSI_TrainingRegistration2024

I RECENTLY got approached by a hospital institution on how digital marketing should be carried out to maximize its benef...
13/05/2024

I RECENTLY got approached by a hospital institution on how digital marketing should be carried out to maximize its benefits. Digital marketing is crucial for enhancing service visibility and patient communication. Implementing effective strategies helps hospitals reach new patients, retain existing ones, and promote health services efficiently.

I RECENTLY got approached by a hospital institution on how digital marketing should be carried out to maximize its benefits. Digital marketing is crucial for enhancing service visibility and patient communication. Implementing effective strategies helps hospitals reach new patients, retain existing....

The Department of Information and Communications Technology (DICT) is significantly investing in its cybersecurity frame...
12/05/2024

The Department of Information and Communications Technology (DICT) is significantly investing in its cybersecurity framework with the Philippine National Public Key Infrastructure (PNPKI). Lawrence Hughes, a PKI expert and author of the book, “Pro Active Directory Certificate Services,” explains, “PKI is fundamental to the use of cryptography for secure digital communication.”

The Department of Information and Communications Technology (DICT) is significantly investing in its cybersecurity framework with the Philippine National Public

The January 2024 Purchasing Managers Index (PMI) report shows the Global PMI for Manufacturing transitioning to expansio...
12/05/2024

The January 2024 Purchasing Managers Index (PMI) report shows the Global PMI for Manufacturing transitioning to expansion, marking a 1% increase from December 2023, with the Global PMI Index at 50.

Despite the challenges of demand fluctuation and the need for supply chain optimization, the manufacturing sector's resilience and strategic adjustments position it as a cornerstone of the Philippine economy.

As the Philippines strides into 2024, the economic landscape reflects our resilience and challenges, intricately depicte...
11/05/2024

As the Philippines strides into 2024, the economic landscape reflects our resilience and challenges, intricately depicted through the Purchasing Managers’ Index (PMI) data for January. Spanning across the manufacturing, retail-wholesale, and services sectors, the PMI surveys offer a lens into the vibrancy and vulnerabilities of the economy.

As the Philippines strides into 2024, the economic landscape reflects our resilience and challenges, intricately depicted through the Purchasing Managers’ Index

E-commerce sustainability challenges drive fintech, freelancing, and startup innovation.
11/05/2024

E-commerce sustainability challenges drive fintech, freelancing, and startup innovation.

In the digital age, live streaming platforms like Uplive, Bigo, Niki, Poppo, Kumu, Lami, Fancy, LightChat, Partying, amo...
10/05/2024

In the digital age, live streaming platforms like Uplive, Bigo, Niki, Poppo, Kumu, Lami, Fancy, LightChat, Partying, among others have transformed entertainment, offering a new way for hosts to interact with audiences worldwide. These platforms took off during the Covid-19 pandemic period as many were at home and looking for sources of income, especially those in the entertainment industry.

In the digital age, live streaming platforms like Uplive, Bigo, Niki, Poppo, Kumu, Lami, Fancy, LightChat, Partying, among others have transformed entertainment

🚀 Elevate Your Brand & Marketing Skills with Our Upcoming Training! 🚀Are you ready to transform your approach to digital...
09/05/2024

🚀 Elevate Your Brand & Marketing Skills with Our Upcoming Training! 🚀

Are you ready to transform your approach to digital branding and marketing? Join us on May 27th for a specialized training designed to boost your professional and business success in the digital age. Here’s what you’ll gain:

* Stronger Brand Identity: Learn to create distinct personal and business brands that truly represent your vision and attract your ideal audience.
* Advanced Digital Marketing Skills: Dive into digital marketing, storytelling, and content creation to captivate and engage your audience effectively.
* AI-Powered Strategies: Harness the power of AI to enhance your marketing campaigns and content strategies, ensuring precision and innovation in your approach.
* Enhanced Leadership and Team Dynamics: Improve your leadership skills and team synergy, crucial for navigating today’s fast-paced digital environments.
* Analytics Mastery: Understand and utilize analytics to measure brand impact and make data-driven decisions that keep you ahead of the curve.

👉 Transform your digital presence. Register today and lead the change! https://bit.ly/influencerbrands24

📆 Date: May 27 | 🕙 Time: 10 AM - 4 PM | 🌐 Location: Online via Zoom (with e-learning access)

I am thrilled to announce our upcoming training session: Building and Optimizing Influencer Brands in the Digital Age! J...
08/05/2024

I am thrilled to announce our upcoming training session: Building and Optimizing Influencer Brands in the Digital Age! Join us on May 27th for an exclusive Zoom event designed to elevate your branding and marketing skills.

🔹 What to Expect?

* Master personal and business branding techniques.
* Learn cutting-edge digital marketing strategies.
* Discover how to leverage AI for optimized campaigns.
* Gain insights into analytics for strategic decision-making.

Whether you're a marketer, entrepreneur, or business leader, this training will equip you with the tools to succeed in today's digital world.

📅 Date: May 27, 2024
⏰ Time: 10 AM - 4 PM
📍 Location: Online via Zoom (with e-learning access)
Training fee: P2,500

Spaces are limited to ensure a personalized learning experience. Don't miss out on this opportunity to transform your brand and influence!

👉 Register Now: https://bit.ly/influencerbrands24

This training program is scheduled on May 27 via Zoom from 10 AM to 4 PM. Participants will also receive e-learning access. Program Overview This is designed to equip professionals with the skills and insights needed to build and enhance their influencer brands. Combining the principles branding wit...

Kindness is key in live selling.
07/05/2024

Kindness is key in live selling.

After Manila, Bacolod, Baguio, and Cebu. I am excited to host the Davao: Digital Influencers and Content Creators Meetup...
06/05/2024

After Manila, Bacolod, Baguio, and Cebu. I am excited to host the Davao: Digital Influencers and Content Creators Meetup! 🤝

📆 Date: May 21 | ⏰ Time: 6:00 PM - 8 PM
📍 Let's Connect, Collaborate, and Grow Together!

🔥 Calling all digital influencers, bloggers, vloggers, and content wizards! We're hosting a not-to-be-missed meetup where you can:
🤗 Network with Fellow Creators: Build meaningful connections in the digital community.

💡 Exchange Ideas and Opportunities: Share your experiences, learn from others, and uncover new collaboration avenues.

📊 Exclusive Insight: Be the first to hear the revealing results of our Digital Influencer Survey. To get a free copy of the report, join the survey at https://bit.ly/influencersurvey24

🌱 Community Building: Join forces to create a strong, supportive network for mutual growth.

What to Expect:
* Knowledge Sharing Sessions
* Insights from the Digital Influencer Survey
* Open Discussions on Future Collaborations

🚀 Whether you're a seasoned influencer or just starting your journey, this meetup is the perfect opportunity to expand your horizons and forge lasting connections.
👉 RSVP Now: https://bit.ly/davaoinfluencers (NO Walk-in. This is a FREE event.)

Don’t miss this chance to be part of an empowering community of creative minds!

🌐 Connect, Learn, and Grow with Like-Minded Creatives! See You There! 🌐

P.S. Our warm thanks to our sponsor Nasya - Business Consultancy Services for supporting this event. Raffle sponsors are welcome too.

In an era where sustainability has become a global imperative, the role of digital influencers in shaping consumer behav...
06/05/2024

In an era where sustainability has become a global imperative, the role of digital influencers in shaping consumer behavior towards environmental stewardship is increasingly significant. The ongoing 2024 Digital Influencer Survey offers insightful perspectives on how Filipino digital creators are leveraging their platforms for eco-conscious advocacy. Let’s look into influencers' beliefs about their impact on sustainability, the content strategies they find most effective, the challenges they face, and their collaborations with brands on eco-conscious projects.

In an era where sustainability has become a global imperative, the role of digital influencers in shaping consumer behavior towards environmental stewardship is

In the evolving digital ecosystem, affiliate marketing has emerged as a strategic avenue for influencers to monetize the...
05/05/2024

In the evolving digital ecosystem, affiliate marketing has emerged as a strategic avenue for influencers to monetize their platforms while providing value to their audience.

My ongoing survey of Filipino digital influencers offers a look into their approach to affiliate marketing, highlighting usage, duration of involvement, product selection, challenges, and the keys to success in this domain.

In the evolving digital ecosystem, affiliate marketing has emerged as a strategic avenue for influencers to monetize their platforms while providing value to their audience.

Pasensya na…
04/05/2024

Pasensya na…

Magandang katangian ang pagpapasensiya lalo na sa panahon ngayon. Narito ang kung paano made-develop pa ang inyong pagkamatiisin.

If you’ve been weaving the magic of education, entertainment, and sales in the boundless world of live streaming, you kn...
04/05/2024

If you’ve been weaving the magic of education, entertainment, and sales in the boundless world of live streaming, you know it’s much more than just hitting the ‘Live’ button. It’s about creating connections, sharing passions, and yes, sprinkling a bit of kindness along the way.

Remember the boom of live-streaming apps during those stay-at-home days? Uplive, Poppo, Niki, Bigo… they became our stages, our connection points, and our revenue streams through ads, memberships, and that sweet merch.

And as the digital marketplace embraced live selling, a new world opened up for talents ready to shine online.

If you’ve been weaving the magic of education, entertainment, and sales in the boundless world of live streaming, you know it’s much more than just hitting the ‘Live’ button. It’s about creating connections, sharing passions, and yes, sprinkling a bit of kindness along the way. Remember th...

To propel micro, small, and medium enterprises into the digital age, information technology providers must step-up in ma...
04/05/2024

To propel micro, small, and medium enterprises into the digital age, information technology providers must step-up in making digital solutions accessible and affordable. By doing so, SMEs can become competitive and efficient, laying the foundation for substantial growth.

After Bicol, Baguio, Bacolod, and Cebu, our next stop will be Davao City where I will be conducting workshop sessions on...
26/04/2024

After Bicol, Baguio, Bacolod, and Cebu, our next stop will be Davao City where I will be conducting workshop sessions on Personal Leadership Development (May 21) and Social Media Marketing with Artificial Intelligence (May 22).

Shore up your leadership skills and social media marketing competence to get ahead in your career! Let our expert, Ms. Janette Toral, be your guide in mastering the skills that will make you stand out from the rest.

Sign up for her two sessions in WOFEX Mindanao: Personal Leadership Development on May 21 and Social Media Marketing and Artificial Intelligence Integration on May 22. Join us in WOFEX University, where professionals learn from professionals.

Register now at
https://wofexu.com/products/self-development-seminars-in-davao-2024?variant=45201784832159

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Our Story - Janette Toral

Promoting the growth of e-commerce in the Philippines since 1997. Janette Toral is the site owner of DigitalFilipino.com She currently serves her community in the DigitalFilipino Club and the public at large through training and consulting in the area of e-commerce, digital marketing, blog campaign, and the likes. Janette Toral is the author of DigitalFilipino: An E-Commerce Guide for the eFilipino, DigitalFilipino E-Commerce Workshop, and Blogging from Home. She is a co-author and editor of the Philippine Internet Review: 10 Years of Philippine Internet History (1994 - 2004). Published 12 research works under the DigitalFilipino StatsReport. She has been writing articles since 1995 for various local and international publications. She is a Certified Scrum Master and Certified Scrum Product Owner.

Janette Toral is an e-commerce advocate, digital influencer, and digital leader providing independent insights.

1. She maintains an active community of learners at http://patreon.com/janettetoral

2. As a Fascinate Certified Advisor, she helps individuals, teams, and MSMEs develop their brand messaging. She conducts "influencer" branding training and Fascination Advantage® Assessment. More info at http://influencerbootcamp.digitalfilipino.com/fascinate)


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