Yndigo: Social Media + Brand Strategy

12/11/2024

𝗣𝗧 𝗖𝗹𝗶𝗻𝗶𝗰 𝗖𝗹𝗶𝗲𝗻𝘁 𝗶𝘀 𝗙𝘂𝗹𝗹𝘆 𝗕𝗼𝗼𝗸𝗲𝗱 𝗮𝗻𝗱 𝗧𝗵𝗿𝗶𝘃𝗶𝗻𝗴!

When we took on this new physical therapy clinic, the challenge was real!

👉 A fresh face in a market full of established competitors and only partnered with six lesser-known HMOs.

But here’s the exciting part—they were fully booked within just a few months.

How did we do it?

We crafted irresistible content, ran targeted ads

𝗮𝗻𝗱 𝗺𝗮𝗱𝗲 𝘁𝗵𝗲 𝗲𝗻𝘁𝗶𝗿𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗮𝘀 𝗲𝗮𝘀𝘆 𝗮𝘀 𝗽𝗼𝘀𝘀𝗶𝗯𝗹𝗲 𝗳𝗼𝗿 𝗽𝗮𝘁𝗶𝗲𝗻𝘁𝘀.

The result? People chose them over big-name competitors.

It’s proof that the right strategy can get people through your doors, even without major HMO backing.

Ready to make your clinic the go-to choice?

Let’s get started!

Email [email protected] today! 🙂

30/08/2024

Spent the day snapping some awesome content at our client’s physical therapy & rehab clinic. 📷

12/08/2024

𝐖𝐞'𝐫𝐞 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐚 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐈𝐧𝐭𝐞𝐫𝐧! 🔍
[Paid. Part-time. WFH. Open to Students.]

What You’ll Do:

1. Design eye-catching social media collaterals
2. Create printed materials and layouts
3. Work on a variety of graphic design projects

What We’re Looking For:

1. Proficiency in Canva and Photoshop
2. A creative mindset with a strong eye for design
3. Initiative and the ability to work independently
4. Open to students who want to build their portfolio

If you're eager to gain real-world experience and make an impact with your designs, we want to hear from you!

📧 Apply now by sending your portfolio and resume to [email protected].

20/07/2024

𝗪𝗲 𝗱𝗲𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗮 𝗰𝗹𝗶𝗲𝗻𝘁'𝘀 𝗮𝗱 𝘀𝗽𝗲𝗻𝗱𝗶𝗻𝗴 𝗯𝘆 𝟳𝟰.𝟴𝟱% 𝗯𝘂𝘁 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 𝟭𝟭.𝟳% 𝗺𝗼𝗿𝗲 𝗿𝗲𝘀𝘂𝗹𝘁𝘀!

Before they had misguided reach and engagement, lacked content and marketing strategy, and spent so much on Facebook ads.

𝗕𝘂𝘁 𝘄𝗲 𝗳𝗶𝘅𝗲𝗱 𝘁𝗵𝗲𝗺!

✅ We redirected the budget towards meaningful ads focused on messaging conversations to increase conversion probability.

✅ Developed a content strategy to encourage the audience to try their services, follow their account, and engage with content.

✅ Recommended extending their free consultation offer while awaiting HMO accreditation to attract more potential clients.

✅ Refined ad targeting to focus on specific interests of prospective clients, rather than broad and vague interests.

✅ Posted content created intentionally to assist in the consideration and conversion, avoiding generic posts.

𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁𝘀?

👉 Facebook reach increased by 3.2%, page visits by 7.4%, and follows by 9.8%.

👉 16.1% increase in messaging conversations started.

👉 Lowered CPM from PHP142.22 to PHP9.

👉 Decreased ad spend by 74.85%, producing 11.7% more results, reducing costs from PHP35,000 to PHP8,000.

👉 Achieved a 100% increase in returning contacts, up from zero.

Our strategic social media management approach corrected the inefficiencies of the previous agency and demonstrated significant improvements in engagement, reach, and cost-effectiveness. By focusing on meaningful engagement, precise targeting, and a well-planned content strategy, we delivered tangible results, proving the value of a thoughtful and strategic approach to social media marketing in the healthcare sector.

27/06/2024

07/06/2024

𝗦𝘁𝗼𝗽 𝗰𝗵𝘂𝗿𝗻𝗶𝗻𝗴 𝗼𝘂𝘁 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗽𝗼𝘀𝘁𝘀 𝗷𝘂𝘀𝘁 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘀𝗮𝗸𝗲 𝗼𝗳 𝗶𝘁. What if your content did more? What if it enticed your audience, inspired them, and ultimately moved them to spend with your brand? 🤔

At YNDIGO, that's exactly what we do.

We weave your brand story into captivating content, designed to not just entertain, but to convert viewers into customers.

𝗬𝗼𝘂𝗿 𝗕𝗿𝗮𝗻𝗱 𝗦𝘁𝗼𝗿𝘆, 𝗕𝗲𝗮𝘂𝘁𝗶𝗳𝘂𝗹𝗹𝘆 𝗧𝗼𝗹𝗱. 𝗪𝗮𝗹𝗹𝗲𝘁𝘀 𝗢𝗽𝗲𝗻𝗲𝗱. 𝗥𝗢𝗜 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗲𝗱.

Schedule your free discovery call and get a quote today!

Let's craft content that gets results.

📧 [email protected]

16/04/2024

Thrilled to be part of the exclusive Meta Business Messaging Summit Philippines 2024 today!

The potential of "ads that click to message" for PH businesses seems huge!

Sharing insights soon! ☺️✨

01/04/2024

Just entered April.

16/03/2024

⚠️😅 This poster is just a practice run – exploring new ideas!

12/03/2024

You're scrolling through social media, bombarded with memes, news, people giving their two cents about something, trolls bashing Taylor Swift, dog videos, and more!

There's a constant fight for your attention.

Your brain is constantly bombarded with stimuli.

And that is EXHAUSTING, right? 😞

This is where your marketing comes in – but with a twist.

Here's the thing:

Human brains are wired for efficiency.

We get overwhelmed fast.

If your marketing message is complex and requires effort to decipher, you risk pushing potential customers away.

You want to cut above the noise?

KEEP. IT. SIMPLE.

Use plain language that anyone can understand. The simplest words often hold the most power.

Running a contest or giveaway? Make it easy for your audience to participate.

Transform complex info into easy-to-understand formats like infographics, charts, or short videos.

Declutter your designs.

Simplify for clarity.

A clear message is a heard message. 🫶

05/03/2024

Meta brought about emotions we haven't experienced in quite a while. 🥹

01/03/2024

Celebrate the power within you.

26/02/2024

𝗪𝗵𝗶𝗹𝗲 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝗼𝗻 𝗶𝘀 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁, 𝗰𝗵𝗮𝘀𝗶𝗻𝗴 𝗹𝗶𝗸𝗲𝘀 𝗮𝗻𝗱 𝘀𝗵𝗮𝗿𝗲𝘀 𝗱𝗼𝗲𝘀𝗻'𝘁 𝗴𝘂𝗮𝗿𝗮𝗻𝘁𝗲𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀.

Sometimes, the most valuable connections happen quietly.

Take, for instance, one of our clients with over 20K followers.

Despite minimal interaction on our posts, the situation isn't bleak at all.

Over our almost 3-year collaboration, we've identified their audience as "silent engagers."

These "silent engagers" quietly wield purchasing power, with a staggering 70% of conversions originating from social media alone.

This silent majority is pure gold.

𝗦𝗼, 𝘄𝗵𝗮𝘁 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝗮𝗿𝗲 𝘀𝗶𝗹𝗲𝗻𝘁 𝗲𝗻𝗴𝗮𝗴𝗲𝗿𝘀?

Wendy Jacobson's LinkedIn post captures it perfectly:

"Silent Engagers consume content, yet they seldom comment.

They may like what they see, but they keep any reactions and feedback to themselves.

Sometimes they have conversations in their minds about your content, and sometimes they simply note it and move on in their scroll.

There are more Silent Engagers than you can imagine. They are there, but don't let you know they are there.

Until they do.

Then, they reach out to ask a question or better, see if you can help resolve their issues.

You wonder how they got to you, and they tell you they've seen your content."

We've also experienced high engagement on certain posts in the past, with numerous likes, shares, and comments.

However, these interactions didn't translate into conversions, and the individuals engaging weren't our client's ideal demographic.

Now, this isn't to say that engagement-focused strategies are ineffective. They're vital for building brand awareness and fostering community.

𝗧𝗵𝗲 𝗸𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆?

Create content that resonates with your ideal client base, addresses their needs, and smoothly ushers them toward conversion.

At the end of the day, it's not about how many people "like" your stuff, it's about how many become paying customers.

And let's face it, clients, while they may not always express it outright, are ultimately seeking tangible outcomes that enhance the profitability of their business.

31/12/2023

Let's go! ✨

30/12/2023

Tired of staring at a blank social media calendar? 😶 Say goodbye to content creation woes!

Our Content Production services will handle your photos, reels, and even UGC, so you can focus on what you do best.

Launching in 2024! ✨

29/12/2023

January's just around the corner, and while the year-end break feels like a distant dream for some of us, we're already rolling up our sleeves for 2024!

Why?

Well, it's kind of our thing.

We're the one behind the scenes, helping our clients score new patients, customers, and sales – some seeing up to 80% of their business come through our efforts.

It's a big responsibility, but in the best way possible.

We care about their wins, celebrate their milestones, and yeah, maybe even sweat a little over their challenges.

It's like their businesses are our own, in a way.

This 2023, we collectively helped them generate over PHP 70M in sales.

That's something we're incredibly proud of.

So, while others might be unwinding, we'll be here, sleeves rolled up, ready to tackle 2024 head-on. Because for us, the greatest satisfaction comes from knowing we played a part in shaping our clients' dreams into reality.

It's not about bragging, it's about the shared journey, the late-night brainstorming sessions, and the fist-pumps when a campaign crushes it.

That's just who we are — always striving to make a difference, one client, one success story at a time. ✨