Yndigo: Social Media + Brand Strategy

30/08/2024

Spent the day snapping some awesome content at our client’s physical therapy & rehab clinic. 📷

12/08/2024

𝐖𝐞'𝐫𝐞 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐚 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐈𝐧𝐭𝐞𝐫𝐧! 🔍
[Paid. Part-time. WFH. Open to Students.]

What You’ll Do:

1. Design eye-catching social media collaterals
2. Create printed materials and layouts
3. Work on a variety of graphic design projects

What We’re Looking For:

1. Proficiency in Canva and Photoshop
2. A creative mindset with a strong eye for design
3. Initiative and the ability to work independently
4. Open to students who want to build their portfolio

If you're eager to gain real-world experience and make an impact with your designs, we want to hear from you!

📧 Apply now by sending your portfolio and resume to [email protected].

20/07/2024

𝗪𝗲 𝗱𝗲𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗮 𝗰𝗹𝗶𝗲𝗻𝘁'𝘀 𝗮𝗱 𝘀𝗽𝗲𝗻𝗱𝗶𝗻𝗴 𝗯𝘆 𝟳𝟰.𝟴𝟱% 𝗯𝘂𝘁 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 𝟭𝟭.𝟳% 𝗺𝗼𝗿𝗲 𝗿𝗲𝘀𝘂𝗹𝘁𝘀!

Before they had misguided reach and engagement, lacked content and marketing strategy, and spent so much on Facebook ads.

𝗕𝘂𝘁 𝘄𝗲 𝗳𝗶𝘅𝗲𝗱 𝘁𝗵𝗲𝗺!

✅ We redirected the budget towards meaningful ads focused on messaging conversations to increase conversion probability.

✅ Developed a content strategy to encourage the audience to try their services, follow their account, and engage with content.

✅ Recommended extending their free consultation offer while awaiting HMO accreditation to attract more potential clients.

✅ Refined ad targeting to focus on specific interests of prospective clients, rather than broad and vague interests.

✅ Posted content created intentionally to assist in the consideration and conversion, avoiding generic posts.

𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁𝘀?

👉 Facebook reach increased by 3.2%, page visits by 7.4%, and follows by 9.8%.

👉 16.1% increase in messaging conversations started.

👉 Lowered CPM from PHP142.22 to PHP9.

👉 Decreased ad spend by 74.85%, producing 11.7% more results, reducing costs from PHP35,000 to PHP8,000.

👉 Achieved a 100% increase in returning contacts, up from zero.

Our strategic social media management approach corrected the inefficiencies of the previous agency and demonstrated significant improvements in engagement, reach, and cost-effectiveness. By focusing on meaningful engagement, precise targeting, and a well-planned content strategy, we delivered tangible results, proving the value of a thoughtful and strategic approach to social media marketing in the healthcare sector.

27/06/2024

07/06/2024

𝗦𝘁𝗼𝗽 𝗰𝗵𝘂𝗿𝗻𝗶𝗻𝗴 𝗼𝘂𝘁 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗽𝗼𝘀𝘁𝘀 𝗷𝘂𝘀𝘁 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘀𝗮𝗸𝗲 𝗼𝗳 𝗶𝘁. What if your content did more? What if it enticed your audience, inspired them, and ultimately moved them to spend with your brand? 🤔

At YNDIGO, that's exactly what we do.

We weave your brand story into captivating content, designed to not just entertain, but to convert viewers into customers.

𝗬𝗼𝘂𝗿 𝗕𝗿𝗮𝗻𝗱 𝗦𝘁𝗼𝗿𝘆, 𝗕𝗲𝗮𝘂𝘁𝗶𝗳𝘂𝗹𝗹𝘆 𝗧𝗼𝗹𝗱. 𝗪𝗮𝗹𝗹𝗲𝘁𝘀 𝗢𝗽𝗲𝗻𝗲𝗱. 𝗥𝗢𝗜 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗲𝗱.

Schedule your free discovery call and get a quote today!

Let's craft content that gets results.

📧 [email protected]

16/04/2024

Thrilled to be part of the exclusive Meta Business Messaging Summit Philippines 2024 today!

The potential of "ads that click to message" for PH businesses seems huge!

Sharing insights soon! ☺️✨

01/04/2024

Just entered April.

16/03/2024

⚠️😅 This poster is just a practice run – exploring new ideas!

12/03/2024

You're scrolling through social media, bombarded with memes, news, people giving their two cents about something, trolls bashing Taylor Swift, dog videos, and more!

There's a constant fight for your attention.

Your brain is constantly bombarded with stimuli.

And that is EXHAUSTING, right? 😞

This is where your marketing comes in – but with a twist.

Here's the thing:

Human brains are wired for efficiency.

We get overwhelmed fast.

If your marketing message is complex and requires effort to decipher, you risk pushing potential customers away.

You want to cut above the noise?

KEEP. IT. SIMPLE.

Use plain language that anyone can understand. The simplest words often hold the most power.

Running a contest or giveaway? Make it easy for your audience to participate.

Transform complex info into easy-to-understand formats like infographics, charts, or short videos.

Declutter your designs.

Simplify for clarity.

A clear message is a heard message. 🫶

05/03/2024

Meta brought about emotions we haven't experienced in quite a while. 🥹

01/03/2024

Celebrate the power within you.

26/02/2024

𝗪𝗵𝗶𝗹𝗲 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝗼𝗻 𝗶𝘀 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁, 𝗰𝗵𝗮𝘀𝗶𝗻𝗴 𝗹𝗶𝗸𝗲𝘀 𝗮𝗻𝗱 𝘀𝗵𝗮𝗿𝗲𝘀 𝗱𝗼𝗲𝘀𝗻'𝘁 𝗴𝘂𝗮𝗿𝗮𝗻𝘁𝗲𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀.

Sometimes, the most valuable connections happen quietly.

Take, for instance, one of our clients with over 20K followers.

Despite minimal interaction on our posts, the situation isn't bleak at all.

Over our almost 3-year collaboration, we've identified their audience as "silent engagers."

These "silent engagers" quietly wield purchasing power, with a staggering 70% of conversions originating from social media alone.

This silent majority is pure gold.

𝗦𝗼, 𝘄𝗵𝗮𝘁 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝗮𝗿𝗲 𝘀𝗶𝗹𝗲𝗻𝘁 𝗲𝗻𝗴𝗮𝗴𝗲𝗿𝘀?

Wendy Jacobson's LinkedIn post captures it perfectly:

"Silent Engagers consume content, yet they seldom comment.

They may like what they see, but they keep any reactions and feedback to themselves.

Sometimes they have conversations in their minds about your content, and sometimes they simply note it and move on in their scroll.

There are more Silent Engagers than you can imagine. They are there, but don't let you know they are there.

Until they do.

Then, they reach out to ask a question or better, see if you can help resolve their issues.

You wonder how they got to you, and they tell you they've seen your content."

We've also experienced high engagement on certain posts in the past, with numerous likes, shares, and comments.

However, these interactions didn't translate into conversions, and the individuals engaging weren't our client's ideal demographic.

Now, this isn't to say that engagement-focused strategies are ineffective. They're vital for building brand awareness and fostering community.

𝗧𝗵𝗲 𝗸𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆?

Create content that resonates with your ideal client base, addresses their needs, and smoothly ushers them toward conversion.

At the end of the day, it's not about how many people "like" your stuff, it's about how many become paying customers.

And let's face it, clients, while they may not always express it outright, are ultimately seeking tangible outcomes that enhance the profitability of their business.

31/12/2023

Let's go! ✨

30/12/2023

Tired of staring at a blank social media calendar? 😶 Say goodbye to content creation woes!

Our Content Production services will handle your photos, reels, and even UGC, so you can focus on what you do best.

Launching in 2024! ✨

29/12/2023

January's just around the corner, and while the year-end break feels like a distant dream for some of us, we're already rolling up our sleeves for 2024!

Why?

Well, it's kind of our thing.

We're the one behind the scenes, helping our clients score new patients, customers, and sales – some seeing up to 80% of their business come through our efforts.

It's a big responsibility, but in the best way possible.

We care about their wins, celebrate their milestones, and yeah, maybe even sweat a little over their challenges.

It's like their businesses are our own, in a way.

This 2023, we collectively helped them generate over PHP 70M in sales.

That's something we're incredibly proud of.

So, while others might be unwinding, we'll be here, sleeves rolled up, ready to tackle 2024 head-on. Because for us, the greatest satisfaction comes from knowing we played a part in shaping our clients' dreams into reality.

It's not about bragging, it's about the shared journey, the late-night brainstorming sessions, and the fist-pumps when a campaign crushes it.

That's just who we are — always striving to make a difference, one client, one success story at a time. ✨

24/12/2023

Wishing you a season brimming with festive cheer, sparkling connections, and campaigns that shine brighter than ever. Merry Christmas from your marketing elves at . ✨

24/12/2023

Christmas rush. ☕🧑🏽‍💻

21/12/2023

From vibrant photos to captivating videos, we followed client no. 3 on their incredible journey. See how we brought their restaurant to life in just 28 days! ✨

Want your brand to shine on social media?

Contact us!

👉 [email protected]

08/12/2023

𝗡𝗶𝗰𝗸𝗶 𝗠𝗶𝗻𝗮𝗷'𝘀 𝗻𝗲𝘄 𝗮𝗹𝗯𝘂𝗺, 𝗣𝗶𝗻𝗸 𝗙𝗿𝗶𝗱𝗮𝘆 𝟮, 𝗱𝗿𝗼𝗽𝗽𝗲𝗱 𝘁𝗼𝗱𝗮𝘆, 𝗯𝘂𝘁 𝘁𝗵𝗲 𝗕𝗮𝗿𝗯𝘇 𝗺𝗮𝘆 𝗵𝗮𝘃𝗲 𝗷𝘂𝘀𝘁 𝗱𝗿𝗼𝗽𝗽𝗲𝗱 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗲𝘃𝗲𝗻 𝗯𝗶𝗴𝗴𝗲𝗿. 💅

Inspired by the album's artwork and Minaj's own tease of a "Gag City," the Barbz (yup, us included) have created an entire AI-generated alternate universe dedicated to the Queen of Rap!

Everything in Gag City is dipped in vibrant shades of pink and this pink-hued alternate reality has taken over social media.

And guess what?

Your favorite brands are joining the fun! 👀

AXE is making sure Gag City smells amazing.

Grindr is looking for more tops in Gag City.

Google Maps is ensuring no one gets lost in this pink paradise.

Uber is ready to take you wherever you need to go in Gag City.

Craving cookies? Chips Ahoy is available in Gag City.

These are just a few of the 250,000+ posts that have been shared on Twitter with the hashtag.

The takeaway? 👇

Brands that can cultivate genuine connections with their communities, like Nicki and the Barbz, will be the ones that truly thrive.

Remember, building a community like Gag City takes time, effort, and genuine commitment.

But the rewards are undeniable.

𝗦𝗼, 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗿𝗲𝗮𝗱𝘆 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗼𝘄𝗻 𝗚𝗮𝗴 𝗖𝗶𝘁𝘆?

30/10/2023

Begin your journey to social media success with our comprehensive package, starting at just PHP30,000 per month.

You're not just paying for services; you're investing in the experience and expertise that will help your business thrive in the digital landscape.

For inquiries, feel free to send us a message or send an email to [email protected]! 🙂

10/10/2023

05/10/2023

Our client on national TV! ✨👏

15/09/2023

Last July, our client reached out on WhatsApp to express their gratitude because their social media not only looked better but also performed better. 💬📊

Through Instagram-focused marketing, we pinpointed where their customers hang out, ensuring our efforts hit the mark. 🎯

But we didn't stop at their current followers; we cast a wide net and reeled in an impressive 75K Instagram accounts in just one month. What's astounding is that a whopping 98% of them weren't even followers before!

Before our intervention, their inbox was as dry as the Sahara. However, with our expertise, they saw a mind-blowing 738% increase in messages for reservations and private events, all thanks to the magic of organic marketing.

Our client's success story is a testament to the power of strategic marketing. 📈

Need our expertise?
Chat or email us now!

📧 [email protected]

14/09/2023

🎉 Our biggest flex? Our incredible clients have been with us for years and are still thrilled with our services! 🙌😄

We must be doing something right!

Thanks to our clients, Your trust and support mean the world to us.

Here's to many more years of success together! 🥂📈

26/06/2023

Did you know? Our social media packages are armed with an exciting secret weapon: captivating custom graphics! 🎨

From eye-catching visuals to scroll-stopping designs, we've got what it takes to make your brand shine like never before.

With us you don't just exist, you stand out and you make waves! ✨

theyndigoagency.com

24/06/2023

Why settle for good when your brand deserves greatness? ✨

Experience the power of our comprehensive social media management, where we take care of every detail to maximize your online presence.

Our tailored strategies are designed to align with your unique goals, ensuring targeted and effective campaigns.

We also excel at compelling content creation that captivates your audience and drives engagement.

But we don't stop there.

Our influential influencer marketing partnerships amplify your brand's reach and impact, connecting you with the right audience.

And with our impactful Facebook ad campaigns, we drive measurable results and help you stand out in the crowded digital landscape.

Let us unleash the full potential of your business and elevate your success. 🙂

theyndigoagency.com

09/06/2023

Don't just slap a rainbow on your logo and call it a day.

Sparkling with Pride, Shattering Norms,
Your Unconventional Gay Marketer 🌈

-
P.S. As a gay-founded marketing firm, we would never use Pride Month as a sales pitch. We believe in authenticity and integrity, and we would never do anything that could be seen as exploitative.

14/05/2023

Happy Mother's Day, Dr. Dawn! 🩷

15 YEARS AGO, I WAS YOUNG AND CAREFREE! ✨

It hadn’t come to my mind to become a mother yet. I love the way I look sexy wearing my favorite swimsuits. There’s nothing to worry about except my career.

Fast forward to when my first kid was born, I’m already holding Trent as I look at his face. Suddenly, I’m a mother.

Hindi ako prepared. My degree didn’t teach me the basics of being a parent. 𝐏𝐞𝐫𝐡𝐚𝐩𝐬, 𝐧𝐨 𝐨𝐧𝐞 𝐰𝐚𝐬 𝐞𝐯𝐞𝐫 𝐩𝐫𝐞𝐩𝐚𝐫𝐞𝐝 𝐭𝐨 𝐛𝐞 𝐚 𝐦𝐨𝐭𝐡𝐞𝐫.

But then one morning, I was looking in the mirror, and it hit me. I’m not the same girl in her bikini years ago.

At the same time, I started feeling a real sense of being an adult. I cannot be carefree anymore because my children look forward to seeing me every day.

Still, I don’t regret having children.

As I watched my children grow, I realized that I was growing right alongside them. They are my greatest source of joy and motivation, and being their mom has given my life a newfound sense of purpose.

However, I also learned that taking care of myself is essential to being a good mom. Whether it's reading a book or just taking a moment to breathe, making time for myself has helped me stay grounded and focused.

𝐈𝐭'𝐬 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐭𝐨 𝐫𝐞𝐦𝐞𝐦𝐛𝐞𝐫 𝐭𝐡𝐚𝐭 𝐬𝐞𝐥𝐟-𝐜𝐚𝐫𝐞 𝐢𝐬𝐧'𝐭 𝐬𝐞𝐥𝐟𝐢𝐬𝐡, 𝐛𝐮𝐭 𝐫𝐚𝐭𝐡𝐞𝐫 𝐚𝐧 𝐚𝐜𝐭 𝐨𝐟 𝐥𝐨𝐯𝐞 𝐟𝐨𝐫 𝐦𝐲𝐬𝐞𝐥𝐟 𝐚𝐧𝐝 𝐦𝐲 𝐟𝐚𝐦𝐢𝐥𝐲.

Maybe this is what motherhood is. Despite the changes in our appearances, our capacity to love and care never diminishes.

My body is changing. Soon, I’ll start having gray hair and a few wrinkles.

But who cares?

I’ll still be sexy like I wore my bikini years ago. ☺

💟

30/04/2023

Creating compelling content requires attention to detail and a passion for storytelling. Our team had both on full display during this unforgettable shoot. 🎥

30/04/2023

When you love what you do, even Sundays feel like a blessing! 🙌🏼 Here's to another day of crafting the perfect posts for our clients! ✨👨‍💻