09/12/2024
Canva PARTNERS WITH THRIVING E-COMMERCE APP Enstack TO EMPOWER BUSINESSES WITH FREE DESIGN TOOLS
Canva, an online design platform, has forged a long-term partnership with e-commerce platform Enstack to provide businesses with free, easy-to-use design tools, aiming to make professional design accessible to entrepreneurs, letting them stand out online without design experience or resources.
Enstack, a rapidly growing mobile app-based store builder, has become a vital platform for nearly 200,000 entrepreneurs since its launch in October 2022, offering tools that enable them to manage their businesses completely through the app.
Since July, teams from Enstack and Canva have been working on several aspects of the partnership to enhance Enstack merchants' online stores, marking the first phase of many planned initiatives to support merchants' growth.
Enstack CEO and co-founder Macy Castillo said the partnership is aligned with the company's mission to help entrepreneurs start and grow their businesses faster by providing them with the necessary online tools and resources.
"Many online businesses miss the impact of good design on product presentation and customer engagement," Castillo explained. "With these editable templates, we're simplifying design for our Enstack entrepreneurs—helping them create custom photos, promotional banners, and branded materials with ease. All the heavy lifting is done for them, so they can focus on what matters: boosting sales and growing their brand."
Several research studies have shown that effective design positively impacts sales on e-commerce platforms.
The Stanford Web Credibility Project, a research initiative led by Dr. BJ Fogg at Stanford University, found that 75% of consumers judge a company's credibility based on its website's overall design.
"As a data-driven company, we understand what sells, what resonates visually, and which trends are performing well in design and sales," Castillo added. "By working closely with Canva, we ensure that our templates use the right designs tailored for the right audience so our merchants can make a strong impact."
With Enstack's new feature, business owners using the Enstack app can download a curated selection of Canva templates and design assets specially created by the Enstack team to fit their businesses' needs, ensuring their stores are professional and appealing with minimal effort.
Business owners can easily personalize the ready-made designs of posts, stories, or web store banners with their unique branding across platforms like Instagram, Facebook, TikTok, and more.
They can also use the layouts to promote special offers, limited stock items, and seasonal sales, including Christmas specials, making it easier than ever for businesses to connect with their customers.
These are available for free by tapping on the 'Seller Kit' on the Enstack app or visiting canva.com/p/enstackph.
Being an AI-powered web store builder, Enstack is developed to simplify the setup and management of online businesses, particularly focusing on empowering women entrepreneurs to break through traditional barriers in the digital marketplace.
Ms. Castillo, a pioneer in the country's e-commerce scene since the late 2000s and the first country manager of Shopee Philippines, said that in today's content-rich environment, the initiative allows enterprises to stand out from the rest of their competitors with their designs.
The Enstack chief added that the program will also help small and medium-sized businesses lower digital marketing costs and save precious time on design creation.
The next phase of the partnership, meanwhile, will see more Canva features integrated into the Enstack app by the first quarter of 2025, allowing merchants to collaborate and edit designs seamlessly.
