13/05/2021
๐๐ฒ๐ฟ๐ฒ'๐ ๐ผ๐ป๐ฒ ๐ฐ๐ผ๐บ๐บ๐ผ๐ป ๐บ๐ถ๐๐๐ฎ๐ธ๐ฒ ๐๐บ๐ฎ๐น๐น ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐ผ๐๐ป๐ฒ๐ฟ๐ ๐บ๐ฎ๐ธ๐ฒ ๐ผ๐ป ๐๐ผ๐ฐ๐ถ๐ฎ๐น ๐บ๐ฒ๐ฑ๐ถ๐ฎ...
๐ They want to be on ALL the social media platforms.
I hear this all the time:
"๐๐ฆ ๐ฏ๐ฆ๐ฆ๐ฅ ๐ต๐ฐ ๐ฃ๐ฆ ๐ฐ๐ฏ ๐๐ข๐ค๐ฆ๐ฃ๐ฐ๐ฐ๐ฌ & ๐๐ฏ๐ด๐ต๐ข๐จ๐ณ๐ข๐ฎ & ๐๐ธ๐ช๐ต๐ต๐ฆ๐ณ, ๐ข๐ฏ๐ฅ ๐ฑ๐ณ๐ฐ๐ฃ๐ข๐ฃ๐ญ๐บ ๐ ๐ฐ๐ถ๐ต๐ถ๐ฃ๐ฆ ๐ต๐ฐ๐ฐ? ๐๐ฉ ๐ข๐ฏ๐ฅ ๐ธ๐ฉ๐ข๐ต'๐ด ๐ถ๐ฑ ๐ธ๐ช๐ต๐ฉ ๐๐ช๐ฏ๐ต๐ฆ๐ณ๐ฆ๐ด๐ต? ๐ ๐ข๐ญ๐ด๐ฐ ๐จ๐ฐ๐ต ๐ข๐ฏ ๐ฆ๐ฎ๐ข๐ช๐ญ ๐ง๐ณ๐ฐ๐ฎ ๐๐ช๐ฏ๐ฌ๐ฆ๐ฅ๐๐ฏ ๐ด๐ข๐บ๐ช๐ฏ๐จ ๐ฑ๐ฆ๐ฐ๐ฑ๐ญ๐ฆ ๐ธ๐ข๐ฏ๐ต ๐ต๐ฐ ๐ค๐ฐ๐ฏ๐ฏ๐ฆ๐ค๐ต ๐ธ๐ช๐ต๐ฉ ๐ฎ๐ฆ. ๐๐ฐ๐ธ ๐ฅ๐ฐ ๐ธ๐ฆ ๐ฅ๐ฐ ๐ต๐ฉ๐ข๐ต?"
Well, you don't ๐ฉ๐ข๐ท๐ฆ to be present on ALL platforms. Here's why...
๐ค๐๐ฎ๐น๐ถ๐๐ > ๐ค๐๐ฎ๐ป๐๐ถ๐๐
Yes, it all boils down to the old concept of quality over quantity.
When you post simultaneously on multiple channels (not to mention, all by yourself ๐ฌ), then you'll only lead to burnout. Building a solid social media community requires well-thought-out strategy.
So HOW do you actually choose the best platform for your business? Ask yourself...
โก๏ธ ๐ช๐ต๐ฎ๐ ๐ฎ๐ฟ๐ฒ ๐๐ผ๐๐ฟ ๐ด๐ผ๐ฎ๐น๐?
Before starting anything, you need to be clear on your goals. What are you aiming for on using social media for your business?
โก๏ธ ๐ช๐ต๐ฎ๐ ๐๐๐ผ๐ฟ๐ ๐ฎ๐ฟ๐ฒ ๐๐ผ๐ ๐๐ฟ๐๐ถ๐ป๐ด ๐๐ผ ๐๐ฒ๐น๐น ๐ฎ๐ฏ๐ผ๐๐ ๐๐ผ๐๐ฟ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐ฎ๐ป๐ฑ ๐๐ผ๐๐ฟ ๐ผ๐ณ๐ณ๐ฒ๐ฟ?
You should also have a clear picture of who you are, what you do, and how your products/services can help your audience.
โก๏ธ ๐ช๐ต๐ผ ๐ถ๐ ๐๐ผ๐๐ฟ ๐๐ฎ๐ฟ๐ด๐ฒ๐ ๐ฎ๐๐ฑ๐ถ๐ฒ๐ป๐ฐ๐ฒ ๐ฎ๐ป๐ฑ ๐๐ต๐ฒ๐ฟ๐ฒ ๐ฑ๐ผ ๐๐ต๐ฒ๐ ๐ต๐ฎ๐ป๐ด ๐ผ๐๐?
When choosing a social platform for your biz, it's less about you and more about where your ideal clients spend their time. Knowing who you're looking for is essential!
Remember that social media is not one-size-fits-all. Each platform is created for different markets, so it's helpful to step back, assess, and choose.
What do you think is the best social media platform for your biz? I want to hear them in the comments!
Can't decide yet? Send me a DM and let's talk about it!
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