adobo magazine

06/10/2024

PORTFOLIO NIGHT MANILA 2024 SCHOOL PARTNER: Lyceum of the Philippines University Manila

We can’t wait to take a look at the innovative and inspiring portfolios from the students of Lyceum of the Philippines Manila as they prepare to impress at Portfolio Night Manila 2024, brought to you by adobo Magazine and The One Club for Creativity! 🌆

For more information, visit: https://portfolionight.com/host/manila/

05/10/2024

PORTFOLIO NIGHT MANILA 2024 SCHOOL PARTNER: Batangas State University - College of Architecture, Fine Arts and Design

We’re honored to host student delegates from the Batangas State University - College of Architecture, Interior Design, and Fine Arts at Portfolio Night Manila 2024, brought to you by adobo Magazine and The One Club for Creativity! 🌆

For more information, visit: https://portfolionight.com/host/manila/

05/10/2024

PORTFOLIO NIGHT MANILA 2024 SCHOOL PARTNER: Holy Angel University

We look forward to the creative student representatives of Holy Angel University joining us at Portfolio Night Manila 2024, brought to you by adobo Magazine and The One Club for Creativity! 🌆

For more information, visit: https://portfolionight.com/host/manila/

04/10/2024

LIA 2024: Rey Tiempo reflected on the London International Awards’ inspiring and engaging energy inside the jury room — encouraging young creatives to join in and ask questions to further enrich their Creative LIAisons experience:

“The London International Awards jury rooms are truly unique. It’s the only industry awards show (so far) where young creatives participating in the mentoring program get to be in the same room as the jury while they deliberate the winners. This is one of the many things I truly appreciate about LIA — the atmosphere is always warm (and not just because of the Las Vegas desert this time of year), but above all, it’s incredibly inclusive. They never hesitate to share valuable knowledge from the most brilliant creative minds as they dissect and scrutinize the industry’s best work.

“Sometimes, young creatives even get to ask questions — in fact, they’re encouraged to do so. It’s such a rare opportunity for the next generation to pull back the curtain on the judging process and see how creative work is broken down to its core, from the diverse perspectives of different cultures, disciplines, and tastes.

“Congratulations to Barbara, Laurissa, Terry, Patricia, and their team for an outstanding job.”

📸 Snaps courtesy of Rey Tiempo

adobo Magazine is an official media partner of the London International Awards (LIA).

04/10/2024

CAMPAIGN SPOTLIGHT: NESCAFÉ Sunrise and Dentsu Creative Webchutney reveal the vital role coffee farmers play.

Discover sustainable practices and the NESCAFÉ Plan's impact on coffee quality.

Nescafé Sunrise and Dentsu Creative Webchutney honor the dedication and craft of coffee farmers in new film series.

04/10/2024

AWARDS: The One Club for Creativity appoints 19 creative leaders into the ONE Screen Short Film Festival jury ahead of October 14 deadline.

The One Club for Creativity appoints 19 creative leaders into the ONE Screen Short Film Festival jury ahead of October 14 deadline.

04/10/2024

AWARDS: The Golden Drum Festival has revealed its 223 finalists, plus 12 Young Drummers finalists, ahead of the October 10 show.

The winners for the main competition and the Young Drummers competition will be revealed during the Golden Drum Awards Show on October 10 in Portorož, Slovenia.

04/10/2024

FILM: The Active Vista Human Rights Festival is closing its program with a powerful film that illustrates parallels between the challenges faced by Thailand and the Philippines in politics in the hope of informing Filipinos ahead of the 2025 elections.

The Active Vista Human Rights Festival is closing its program with a powerful film that illustrates parallels between the challenges faced by Thailand and the Philippines in politics in the hope of informing Filipinos ahead of the 2025 elections.

04/10/2024

AWARDS: Finance super app GCash bags multiple accolades at HR Asia, HR Excellence and the Stevie Awards for its workplace excellence.

The finance super app bags multiple accolades at HR Asia, HR Excellence and the Stevie Awards for its workplace excellence.

04/10/2024

PORTFOLIO NIGHT MANILA 2024 SCHOOL PARTNER: CIIT College of Arts and Technology

We’re thrilled to meet the creative minds from CIIT participating in Portfolio Night Manila 2024, brought to you by adobo Magazine and The One Club for Creativity! 🌆

For more information, visit: https://portfolionight.com/host/manila/

04/10/2024

PORTFOLIO NIGHT MANILA 2024 CREATIVE REVIEWERS: Meet Raoul Panes ⭐

Raoul is the Chief Creative Officer of Leo Burnett Manila and Publicis Groupe Philippines with a career that spans top network agencies. Inducted into the 4As Philippines Creative Guild Hall of Fame, he has earned numerous awards from prestigious shows like Cannes Lions, D&AD, and Clio. Most recently, his team won multiple Grand Prix awards for McDonald's "Unbranded Menu" campaign.

Get expert advice from Raoul at Portfolio Night Manila 2024, brought to you by adobo Magazine and The One Club for Creativity! 🌆

Check out more details at https://portfolionight.com/host/manila/

04/10/2024

An influential creative director from Singapore is headed to Manila! ✨

Meet Daniel Kee, Executive Creative Director at MullenLowe Singapore, at the One Asia x adobo Magazine Masterclass on Creativity 2024 ☀️

What you'll hear from Daniel will surely make you savor and enjoy a life brimming with creativity, leaving no room for regrets throughout your creative journey 🌄

🗓️ October 14, 2024 | 1:30 PM - 7:00 PM
🏢 The Astbury in Poblacion, Makati
🎟️ Tickets: https://www.adobomagazine.com/product/one-asia-x-adobo-magazine-masterclass-2024/



The ONE Asia x adobo magazine Masterclass in Manila is sponsored by Yellow Brick Road Productions, Soundesign Manila - Audio Production House, and Meta.

ONE Asia Creative Awards 2024 Manila visuals designed by: Leron Leron Sinta, Sgt Pepper, and Tony &, with Auggie Fontanilla, Nikki Golez, and Raymund Sison.

04/10/2024

CAMPAIGN SPOTLIGHT: The campaign stars renowned martial arts actor Louis Koo to highlight Uber / Uber Taxi’s hailing powers.

Crafted by Special, it plays on the double meaning of Kung Fu with a fun twist.

Starring renowned martial arts actor Louis Koo, the campaign highlights the challenges of traditional street hailing, playing on the double meaning of "kung fu."

04/10/2024

BRAND & BUSINESS: EastWest welcomes Olympic gold medalist Carlos Yulo as Brand Ambassador.

Learn about his financial journey and partnership with the bank.

EastWest partners with Olympic champion Carlos Yulo. Learn about their shared values and how the bank supports clients' financial goals.

04/10/2024

LIA 2024: Day Three of the London International Awards’ Creative LIAisons 2024 was a rigorous workshop day for our young creatives, from briefs to ideation, and pitching to juries to officially wrap up the day. 🌙

📸 Snaps courtesy of Rey Tiempo

adobo Magazine is an official media partner of the London International Awards (LIA).

04/10/2024

On the first judging session for The In-Game Ads Awards, we welcome Chow Kok Keong, Chief Creative Officer of Innocean Indonesia: winner of Indonesia’s first and only D&AD Yellow Pencil.

KK has served on the jury panel for some of the most prestigious industry award shows, including the D&AD, The One Club for Creativity's The One Show, Clio, London International Awards Chinese, Spikes Asia Festival of Creativity, among others, and now… The Trophies, of The In-Game Ads Awards!

Read about his verdict on an in-game mock billboard ad for a fictional coffee brand in the game, Remnant 2: https://www.adobomagazine.com/advertising-awards/game-on-launches-the-in-game-ads-awards-with-real-world-creative-experts-as-judges/

04/10/2024

CAMPAIGN SPOTLIGHT: Every letter “e” in Singapore is now a retail site for Giga Experience to launch its new 5G . The campaign, crafted by Grey Group Singapore, utilizes a web-based AR filter to make the brand’s portfolio more accessible to potential consumers.

Giga utilizes an AR filter that turns every word with an "e" into a retail site with a fun and engaging campaign by Grey Singapore.

04/10/2024

TRAVEL: CIFFT brings back its Award for the Best Tourism Video, inviting people from all over the world to cast their votes from October 01 to 18.

Videos from 23 countries participate in the online voting competition for CIFFT, with votes open for casting from October 01 to 18.

04/10/2024

BRAND & BUSINESS: Jessica Davey is now Managing Director for Asia, leading GUT’s venture into the region with its first post in Singapore. Jessica is joined by an impressive team of talents from across the industry, laying down a promising future for the new office.

The new office marks GUT's 10th office overall and first-ever expansion to Asia, bringing in an impressive roster of talents with Jessica Davey at the helm.

03/10/2024

An outstanding creative leader is coming to Manila!✨

You don't wanna miss Tay Guan Hin, the APAC Regional Director of The One Club for Creativity, at the One Asia x adobo Magazine Masterclass on Creativity 2024 ☀️

Here's what you can expect:
* Harness the power of human imagination and personal experiences to tell compelling stories.
* Connect seemingly unrelated concepts to generate fresh, insightful ideas.
* Disrupt your status quo to ignite bold changes

🗓️ October 14, 2024 | 1:30 PM - 7:00 PM
🏢 The Astbury in Poblacion, Makati
🎟️ Tickets: https://www.adobomagazine.com/product/one-asia-x-adobo-magazine-masterclass-2024/



The ONE Asia x adobo magazine Masterclass in Manila is sponsored by Yellow Brick Road Productions, Soundesign Manila - Audio Production House, and Meta.

ONE Asia Creative Awards 2024 Manila visuals designed by: Leron Leron Sinta, Sgt Pepper, and Tony &, with Auggie Fontanilla, Nikki Golez, and Raymund Sison.

03/10/2024

BRAND & BUSINESS: The Beauty All Access fair by Robinsons Department Store last September gave a full shopping journey to mall-goers including scoring great deals from brands like Maybelline, Olay, Colourette, and Garnier.

Robinsons Department Store brought the hottest trends in cosmetics and skincare last September 11 to 15 at Robinsons Place Antipolo.

03/10/2024

AWARDS: To mark its Agency of the Year (Mid-Size Agency) win during the 2024 Gold Quill Awards by IABC, COMCO Mundo League held The Purple Ball: COMCO’s Gold Victory Celebration.

The award exemplifies the agency’s commitment to its unique brand of .

To celebrate its wins from the International Association of Business Communicators (IABC)’s global Gold Quill Awards 2024, COMCO Mundo held its first The Purple Ball.

03/10/2024

EVENTS: Encouraging women to prioritize their well-being including breast self-checks in their routine, Avon’s movement inspires Filipinas with activities like the Pink Parade this October 20 in Ortigas, Pasig City.

This Breast Cancer Awareness Month, Avon is calling on Filipinas to take charge of their breast health through a series of uplifting, educational, and impactful events.

03/10/2024

LIA 2024: Rey Tiempo shared with adobo Magazine his experience at the London International Awards’ Creative LIAisons’ offsite activity with one of the industry’s most respected creative leaders:

"If you still want further proof that the Creative LIAisons is one of the most amazing young creatives program in the world, then I present to you this unique, experiential mentoring session by the incredible Malcolm Poynton, Global Chief Creative Officer of Cheil Worldwide / 제일기획 (CheilWorldwide).

"I was fortunate enough to join this brief excursion out in the desert, as we left behind the busy Las Vegas strip and its frantic neon culture. It was a welcome break, especially when Malcolm emphasized its significance - he wanted to take us away from the 'screens' and experience life in reality, with no filters, nothing between our senses and the raw stimuli of the sweltering heat, the overwhelming colors and the vast expanse of the desert around us. The inevitable analogy that tied everything back to advertising and marketing: that the most successful brands make their captive audience 'feel' something. There was nothing 'virtual' nothing 'augmented' in this reality, and for a brief moment, we all remembered what it is like to actually live, and to be in the present. To 'feel.'

"Thank you, Malcolm for this priceless experience. A mentoring session unlike any other. The Creative LIAisons, a coaching program unlike any other."

📸 Snaps courtesy of Rey Tiempo and Laurissa Levy / LIA

adobo Magazine is an official media partner of the London International Awards (LIA).

03/10/2024

CAMPAIGN SPOTLIGHT: Ogilvy’s latest project for KFC underlines its Hot & Spicy range and lets the fan-favorite flavor speak for itself.

No words needed, just KFC's Hot & Spicy flavor – this is the premise of Ogilvy's latest campaign highlighting the fan-favorite range.