Hot off the coffee machine: How a coffee brand led Grab FanFaves 2024
BRAND & BUSINESS: GrabFood PH’s FanFaves is an annual celebration of the most loved food items of the year, with Grab users’ orders taken as votes for the top products and merchants on the platform. In 2024, one of the oldest coffee brands in the Philippines took over — Seattle's Best Coffee Philippines.
In this video, John Paulo Oquendo, Marketing Manager for SBC, tells us the secret to Seattle's Best Coffee's continued relevance and success, and the role Grab played in its 2024 wins.
A Space to Connect, Collaborate, Create and Celebrate: Inside PepsiCo’s new PH office
BRAND & BUSINESS: PepsiCo opened the doors of its new Makati office in Q4 of 2024 for its Philippine team with a promise to provide the most ideal space for its employees’ needs in productivity and connection.
In this exclusive interview with Arnel Arevalo, Senior HR Business Partner for Philippines, Malaysia and Singapore at PepsiCo, we take a look at the new space that was especially designed to inspire and bolster the brand’s four Cs, and foster stronger relationships with its employees, partners, and clients.
Step into the new PepsiCo Philippines office.
Discover the Transformative Topics at IMPACT Philippines 2024
EVENTS: Discover the Transformative Topics at IMPACT Philippines 2024
Marketing in the Philippines is at a turning point, and IMPACT Philippines 2024 is your gateway to mastering the strategies and technologies shaping the future. Here’s a sneak peek at the thought-provoking sessions and expert-led discussions that await you:
💡 AI in Marketing: Harnessing the Next Technological Shift for Strategic Advantage
Discover how AI is revolutionizing marketing strategies, reshaping customer engagement, and driving business growth.
💡 Building Brands and Creating Shared Value
Learn how brands can achieve business success while creating societal impact through shared value strategies.
💡 Retail Media in the Philippines: Blending the Science of Performance and the Art of Brand Building
Uncover the potential of retail media networks and how they combine data-driven performance with impactful brand storytelling.
💡 The Future Is Sound
Understand how sonic branding is creating emotional connections with consumers and transforming how brands communicate.
💡 The Digital Leadership Compass: Navigate Change with Data, Agility, and People
A panel discussion offering tools and insights for leaders to navigate the fast-changing digital landscape.
💡 Creating A Seamless Omni-Commerce Experience
Explore how businesses can integrate digital and physical touchpoints to create seamless, hybrid customer experiences.
💡 Building Brand Love in the Age of Modern Marketing
Learn how AI and data-driven strategies are enhancing customer experiences and driving brand loyalty.
💡Shifting Paradigms: The Future of Media, Marketing, and Advertising in the Philippines
Delve into emerging trends and innovations shaping the marketing and advertising industry.
💡Balancing Innovation and Ethics: The Role of Responsible AI in Modern Marketing Strategies
Explore how to implement AI responsibly, balancing innovation with transparency and consumer trust.
💡 Intelligent
With Christmas around the corner, @bowandwow threw a party for furbabies with talks about their nutrition and behavior, vet consultation, live painting, photobooth, and free treats from the go-to all natural pet store.
#BowandWowPH
Here’s what went down at #PortfolioNightMNL24 with some of the most promising creative students and the industry’s top leaders today! Ideas and stories were exchanged, portfolios were presented and reviewed, and the creative community was all abuzz with the promise of a vibrant new generation of talents!
Plus, Emerging as Manila’s All-Star is MINT College’s (@mint_stagram) Kayla Chariz Oruga after getting high scores from the reviewers. The Manila City All-Star will be awarded an exclusive slot in @thecityflatsph Circuit Makati Artist Residency Program, courtesy of our partner @ayalaland. The winner will be the Philippine representative at the Global Portfolio Night All-Stars, joining all the other winners from participating cities around the world for a week-long virtual program with The One Club! 🌎🌆🇵🇭
A BIG big thanks to all our creative reviewers, our partners, and of course, the students and faculty members who came through on a Thursday night!
#PortfolioNightManila is brought to you by adobo Magazine and @theoneclubforcreativity.
@shangrilaplazaofficial has lit its Christmas tree with a serenade from @gabpangilinan and @mykesalomon, and the @manilaphilharmonic.
#UnwrapTheGiftOfJoy
@ilovegreenbelt’s Christmas Garden comes to life tonight, marking the start of the festive season for the well-loved mall.
#AyalaMallsHolidayTrail
#GreenbeltHolidayTrail
