Ad Standards Council

Ad Standards Council For Responsible Advertising. The main functions of ASC are to:
1. Screening of advertisements, with or without advertising claims.
2.

The Ad Standards Council of the Philippines is the advertising industry body in-charge of screening and regulating content of advertising materials across all media. Hearing of disputes on advertisements which pertain to content of the advertisements.
3. Resolution of dispute on advertisements arising from procedures of the ASC. We at the ASC are primarily concerned with advertising content and its implications, not on intent, in reviewing the merits of a material or case.

It’s important to stay ahead of the curve in ensuring advertising remains transparent, ethical, and responsible. As Marg...
31/01/2025

It’s important to stay ahead of the curve in ensuring advertising remains transparent, ethical, and responsible.

As Margot Torres of McDonald’s Philippines emphasized during her segment in the Patas Na Patalastas Summit, it is important to think ahead when it comes to self-regulation! Tatandaan, !

30/01/2025

Attention, Influencers—or in marketing speak, KOLs (Key Opinion Leaders)!

The titles “influencer” and “leader” carry significant weight—and with them, great responsibility. For this month’s micro-self-regulation series, we’re asking social media personalities: With thousands of followers in your clout, how do you practice in your brand collaborations?

28/01/2025

The slightest discomfort is a signal worth trusting.
Listen to your gut—return to the drawing board and reassess.

Robert 'Bobby' Barreiro, Summit Chairperson, puts it perfectly: 'There is a lot of work to be done, but it’s work worth ...
26/01/2025

Robert 'Bobby' Barreiro, Summit Chairperson, puts it perfectly: 'There is a lot of work to be done, but it’s work worth doing because self-regulation serves a very meaningful purpose.' Let’s continue working together to create a stronger, more accountable future. Self-regulation is key to having fair and just advertisements!

So, you’ve nailed down your fantastic idea. Excitement is natural in every creative endeavor, but creativity thrives fur...
22/01/2025

So, you’ve nailed down your fantastic idea. Excitement is natural in every creative endeavor, but creativity thrives further in objectivity. Refine it by processing it through your self-regulation filter with these three questions.

ASC Circular No. 2025-001 ASC Operations on January 29 Special Non-Working DayKindly check out the full copy of the ASC ...
22/01/2025

ASC Circular No. 2025-001
ASC Operations on January 29 Special Non-Working Day
Kindly check out the full copy of the ASC Circular athttps://asc.com.ph/wp-content/uploads/2025/01/ASC-Circular-2025-001-ASC-Operations-on-January-29-Special-Non-working-Day.pdf

Online gaming and betting are increasingly prevalent, raising significant ethical concerns and regulatory challenges. As...
21/01/2025

Online gaming and betting are increasingly prevalent, raising significant ethical concerns and regulatory challenges. As highlighted during a breakout session led by seasoned broadcasting professional Dan Andrew Cura, the evolving intersection of gambling and technology calls for innovative regulatory solutions, including the proposal for an ASC screening committee for gaming.

What are your suggestions for enhancing advertisement oversight in this rapidly advancing gaming industry?

We repeat, ✨ If it sounds too good to be true, it probably is! ✨!Stay informed, stay skeptical, and always check the fac...
19/01/2025

We repeat, ✨ If it sounds too good to be true, it probably is! ✨!
Stay informed, stay skeptical, and always check the facts. Self-regulation helps keep ads honest and fair for everyone.

According to Mitos Borromeo and her colleagues during a breakout session at the ASC Summit, self-regulation begins as ea...
17/01/2025

According to Mitos Borromeo and her colleagues during a breakout session at the ASC Summit, self-regulation begins as early as the classroom. What are your thoughts on strengthening self-regulation in academic curriculums? Share your thoughts below kasi !

Lately, disruptive has become everyone’s favorite buzzword. It inspires excitement with the promise of limitless creativ...
14/01/2025

Lately, disruptive has become everyone’s favorite buzzword. It inspires excitement with the promise of limitless creativity. But the real challenge lies not in how to disrupt, but in how to practice accountability for that disruption.

How do you and your team determine whether your campaign is disruptive or destructive? Share your thoughts in the comments!

ASC Circular No. 2024-013 ASC Operations - Christmas Break Kindly check out the full copy of the ASC Circular at https:/...
04/12/2024

ASC Circular No. 2024-013
ASC Operations - Christmas Break
Kindly check out the full copy of the ASC Circular athttps://asc.com.ph/wp-content/uploads/2024/12/ASC-Circular-2024-013-ASC-Operations-Christmas-Break.pdf

Effective self-regulation is built within your workplace culture, not imposed by an external force. Take a moment to ref...
28/11/2024

Effective self-regulation is built within your workplace culture, not imposed by an external force. Take a moment to reflect on this powerful insight from Mr. Dennis Perez of Unilever Philippines.

This month, we introduce , where we gather the best (yet tiny) practices from all industry stakeholders. And we’re not ...
23/11/2024

This month, we introduce , where we gather the best (yet tiny) practices from all industry stakeholders. And we’re not just talking about the higher-ups—we want to hear from those on the ground.

To kick things off, we’re focusing on the dynamic duo of art directors and copywriters and their simple, small, and practical self-regulation habits. Comment your answers below!

With the rise of deepfakes and other ethical challenges in AI, how can we empower consumers to recognize authenticity in...
21/11/2024

With the rise of deepfakes and other ethical challenges in AI, how can we empower consumers to recognize authenticity in advertising?

Content creator Macoy Dubs on the vital role of social media influencers in advertising self-regulation.Now, we want to ...
10/11/2024

Content creator Macoy Dubs on the vital role of social media influencers in advertising self-regulation.

Now, we want to hear from you! What are your thoughts on the responsibility of influencers in advertising? Share your thoughts on the comments!

Fair Trade Enforcement Bureau Director Atty. Fhilip Sawali recognizes how ASC helps augment DTI’s efforts to ensure cons...
08/11/2024

Fair Trade Enforcement Bureau Director Atty. Fhilip Sawali recognizes how ASC helps augment DTI’s efforts to ensure consumer protection. However, as digital platforms quickly evolve the advertising landscape, can self-regulation effectively address increasingly complex ethical challenges that arise from the rapid change of technology and AI?

Shape the industry and share your thoughts via the Google form:
https://forms.gle/1ae8tMtBrZU68VPF9

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Attention, Influencers—or in marketing speak, KOLs (Key Opinion Leaders)! The titles “influencer” and “leader” carry significant weight—and with them, great responsibility. For this month’s micro-self-regulation series, we’re asking social media personalities: With thousands of followers in your clout, how do you practice #AdvertisingSelfRegulation in your brand collaborations? #MaySayKaRito

The slightest discomfort is a signal worth trusting. Listen to your gut—return to the drawing board and reassess. #MaySayKaRito

ICYMI: Industry leaders and key stakeholders came together for “Patas na Palastas: National Summit on Fair and Progressive Advertising Self-Regulation”. Watch the highlights as we reaffirm our dedication to shaping a more responsible industry that puts consumer protection first. #PatasNaPatalastas #MaySayKaRito #ASC #AdStandardsCouncil #AdvertisingSelfRegulation

Walang standards? Ayaw natin niyan. 🚫 The industry strengthens its commitment to responsible advertising as we gather on September 4 to 5 for Patas na Patalastas. Scan the QR code to share your insights and help further protect our consumers. #MaySayKaRito!

Misleading Claims
Misleading Claims

True ba na in 7 days may jowa na pag ginamit ang produkto mo? Or it’s a scam? Siguraduhing hindi misleading ang claims ng ads mo! Visit http://asc.com.ph to learn more about misleading claims and responsible advertising!

Exaggerated Claims
Exaggerated Claims

Garantisado nga ba ang claim ng ads mo? Make sure to use the word “guaranteed” wisely! Visit our website to learn how to identify ads with exaggerated claims via http://asc.com.ph!

Deceptive Claims
Deceptive Claims

Preferred nga ba talaga ng 10 out of 10 moms ang product mo? Learn more about deceptive claims on http://asc.com.ph! Let’s make responsible advertising the norm!

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