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Fab Digital Space

Fab Digital Space exists to help fashion businesses attract more customers and increase their revenu

16/01/2024

News Flash! Crafting the right email is like putting together an outfit that not only catches eyes but also works wonders for your sales. 💸

In the bustling world of fashion, standing out is the name of the game. Am I right? 😉

And that’s where the right email swoops in.

Mastering your email game means securing a prime spot in your customers’ inboxes, crafting compelling messages, captivating visuals, and irresistible offers that transform your inbox into a runway for revenue.

Are your current emails making a statement? 🤔

I get it; your to-do list is probably a mile long, and adding more tasks isn’t ideal. Here’s the good news: You can outsource it to someone who knows the ropes. Guess what? You’re in the right place!

Slide into my DMs or book your free call now, and let’s have a chat! 📞

Let’s make it a fashion-forward journey to success! 🚀

01/09/2023

Avoid These Call-To-Action Traps!

Hey there, Fashionpreneurs fam! Let's talk about crafting irresistible Call-To-Actions that truly shine, because nailing your CTA game is like adding the perfect accessory to your outfit – it completes the look! Here are some personalized pitfalls to dodge:

🔍 Clarity is Queen: Crafting a CTA with cryptic vibes? Big no-no! When it comes to CTAs, clarity is your BFF. Don't leave your audience scratching their heads! No fashionista wants to guess what move to make next. A vague CTA can leave them wandering, and we want them strutting confidently towards that action button. Keep it simple, direct, and oh-so-clear, using language that makes them say, "Yes, I'm in!"

💡 Less is More: Picture this: a closet bursting with options, but you can't decide what to wear. Too many CTAs can create the same confusion. Let's keep it sleek and focused – one or two CTAs per page or campaign. We're aiming for that "Aha!" moment, not a decision-making maze!

📱 Mobile Magic: We're living in a mobile wonderland, so our CTAs need to be ready to dance on small screens. Mobile optimization is key to a smooth, frustration-free experience. Design CTAs that are as finger friendly as scrolling through your Insta feed!

🎯 Audience Love: Just like tailoring an outfit to fit like a glove, your CTAs should match your audience's desires and needs. Show them you understand their motivations and challenges, and watch those CTAs become a call they can't resist.
Let's keep these CTA blunders out of our marketing closet and shine brighter than ever before!

Tap that ❤ if you're ready to master the art of compelling CTAs. And remember, your CTA isn't just a button – it's an invitation to a fabulous experience!

yo ampaigns

11/07/2023

Newsflash: It’s not too late to build your email list.

Being in the highly-competitive fashion industry, your main goal is to stand-out
from the crowd and get the customers’ attention as much as possible.

Am I right? 😉

And so here enters "email marketing".

If you know how to leverage your email marketing strategies, you can land a
sweet spot in your target customers’ inboxes.

This increases brand awareness that is followed by trust and loyalty IF you do it
right.

So why aren’t you maximising emails yet to grow your fashion brand?

To make it easier for you, swipe to learn these four strategies.

I totally understand that you have millions of things on your plate right now and
adding another one on your list is surely not ideal.

But the good thing is that you can outsource it to someone who knows how to do
it.

And you’re exactly in the right place!

Shoot me a DM or book your free call now and let’s talk about it! 📞

03/07/2023

🛑 Stop Skipping Email Segmentation 🛑

Your audience are becoming smarter and tired of generic marketing. If you haven’t noticed, the viral content right now are those that are raw and authentic.

And that goes the same for emails. Your recipients desire personalized content that goes beyond the generic offers given to every other buyer.

🌟Make them feel seen, heard and understand!

And the best way to do it?

You guessed it: SEGMENTATION

💡 You need to tailor your content to individual customers by taking into consideration their previous actions, demographics, and preferences.

Segmentation is something that everyone knows they should be doing, but only few really act on it.

Choose to be part of the few and you’ll get more loyal customers and an increase of sales in no time.

Looking to partner up with an email marketer who knows what they’re doing? Book a call and let’s see how we can work together. 📞

08/05/2023

Do you want to convert your website visitors into loyal customers through emails?

Then read on! 👇

A study by Adobe found that the average person receives around 80 emails per day. However, this study focused on personal emails and did not include work-related emails. 😱

Ofc, it depends on the person’s job, personal habits, and etc. But the point is, your email is competing in the sea of emails in your recipients’ inboxes.

You wanna make sure that yours stand out and that they engage with it and hopefully click to visit your website to buy.

Let me share with you four powerful email marketing tips that I apply to my clients that resulted in higher sales:

✅ Personalization is key.

Go beyond just adding their names. Make segments that are categorized on each of your customer's preferences.

✅ Never forget to add a preview text

Adding a catchy preview text will persuade the reader even more to open your emails. When writing down the preview text, consider them as your subject line’s best friend.

They go better together and support each other.

✅ Add a review or testimonial to your email flows

This simple and tiny addition makes a HUGE difference to your emails. For example, in your Abandoned Cart email, add a review at the bottom, as this will add credibility to your brand.

We tested this out on my most recent client and we were able to increase sales by up to 105.66% on her Abandoned cart flow.

✅ Showcase your customer's photos using your products

When you include customer photos in your marketing emails, not only are you able to showcase your products, but you can also build trust and credibility and increase engagement with customers.

Apply these four tips to your email marketing strategy and you’re on your way to making emails that convert. 🤑

We still have one more spot left open for May. Send me a dm and let’s chat about how we can work together.

26/04/2023

Are you someone who likes to have complete control over every aspect of your business?

I sure was once years ago.

We want to ensure everything is done right that we failed to see how it actually limits our growth potential.

It took me time to realize that as a one-woman team continuing to micromanage every detail, I have missed out on new ideas and potential collaborations that could help take my digital business to the next level.

And in the fast-paced world of fashion, I bet you know it's essential to be open-minded and flexible.

So, take a step back and trust in the expertise of others. Remember, success isn't just about control. It's about adaptability and a willingness to embrace change.

Letting go of control can be scary, but it can also lead to great things. 🚀

When you open yourself up to new partnerships, you might be surprised by the creative solutions they come up with.

This is precisely what Sara (an incredible fashion biz owner and my fantastic client) has discussed in her testimonial, which you’ll see in my next post. ☺️

Looking for a new partner that you can trust for your email marketing? Send me a dm and let’s chat if we’re fit to work together. 💬

17/04/2023

The answer is the same to every marketing question there is.

Swipe to learn more 👉

Oh, and I forgot to add that if you have done every single thing to re-engage those inactive subscribers but still got no response, then it’s time to say bye-bye.

They are dead weight, and removing them from your list would be beneficial to protect your sender's reputation.

Your email deliverability should always be at its finest so you can make the most of your email list and be that brand your subscribers are excited to receive emails from. 🤩

Want to know more about email deliverability and how it can help you skyrocket your sales? Book a call with me, and let’s chat about it. 📞

10/04/2023

Do you struggle with being consistent in email marketing?

Then you prolly don’t have an email marketing calendar and we will change that TODAY.

I gotchu! 😉

By having an email marketing calendar, you can plan your email campaigns in advance, including deciding on the content, the timing, and the audience. Doing so will ensure that you are sending the right message to the right people at the right time.

Furthermore, it can help you analyze the performance of your email campaigns over time. You can track the necessary KPIs such as open rates, click-through rates, and conversions which will then help you in optimizing future email campaigns.

As your email fairy for today, I’m sharing with you my email marketing calendar template for FREE where it includes the ff:

💌 1 whole year of email marketing calendar (created in google sheets)
💌 Important Holidays Tab (most helpful to fashion brands)
💌 Email Campaign Tab
💌 Email Metrics Tab

If you want to get a copy, send me a dm with the word ‘email2023’.

Happy emailing! 💌

05/04/2023

Make 👏 Your 👏 Emails 👏 Skimmable 👏

As much as we’d like to think our subscribers are reading our emails while sitting on a couch with all the time in the world, taking in our words one by one, that isn’t the case for most.

In today’s hyper-competitive world and with our attention span shorter than a goldfish, gone are the days of long-form content.

If you look at Tiktok or Reels, most videos are at 7 seconds or can be more depending on how interesting it is that can hold someone’s attention longer than that.

But the point is, most of us now prefer skimmable, easy-to-read content that can be consumed in a few mins or less.

And that’s one factor you should consider every time you create your emails.

Especially with fashion emails, your customers want to see the products. It’s more on imagery, but the copy is what will help strengthen the selling point of the products.

Make your emails visually interesting and the message clear and concise.

Let me share with you three tips on how to make an attention-grabbing email:

📧 Use intriguing headlines.

📧 Make sure that your font is an ideal size. Don’t forget the mobile users.

📧 Use bullet points and lists whenever you can.

The key to knowing what will work is to continue optimizing. Do A/B tests and see what emails will get the most engagement and sales.

If you don’t have the time to craft engaging emails, dm me now to schedule a consultation and learn more about how I can help you achieve your goals. 😊

13/02/2023

Is email marketing really DEAD?! 🧐

Okay stats, please do tell.👂

According to ExactTarget, 58% of internet users check their emails first thing in the morning.

And almost 9 out of 10 email users check their inbox atleast once a day.

Given this number, your emails have the odds of being seen by your target customers, in contrast, to IG where only 1 out of 10 followers can see your post.

Regarding ROI, email marketing generates $38 for every $1 spent.

Talk about dollah dollah bills! 💸💸

This year, we’re only playing BIG.

And when I say ‘BIG’, it means utilizing the marketing platform that gives the highest ROI among other digital marketing channels.

Email marketing is more relevant now than ever before. By not maximizing this channel, you’re holding back your customers from hearing and knowing more about your brand resulting in missed opportunities in building genuine long-term relationships and lost sales.

If you’re still hesitant about how powerful email can be, send me a message with all your questions and I’d be happy to answer them.

P.S. Queen Rihanna ate and left no crumbs. That performance was LIT!! 🔥🔥🔥

23/01/2023

When people sign up for your email list, one thing is certain — they’re interested in your brand.

But according to a study by Ciceron, only 39% of brands send a welcome email. Yikes! 😬

That’s a missed opportunity right there if not maximized to welcome your customers properly and introduce your brand.

If you’re one of those that sends a welcome email, bravo! 🥳

But are you making the most out of it??

Swipe to learn some email ideas you can add right away 👉

Done right and you’ll gain not just happy customers but also 💸💸💸.

Want an expert to do it for you? Click the link in my bio and let’s chat about it.

11/01/2023

Are you rejecting your email subscribers?

Of course you don’t mean to but you might be and here’s why…

Swipe to learn more 👉

People visit your site because they are interested about your products. They know your products are solutions to their problems.

So show up for them. Meet them in their inboxes. And you can only do so by not making this mistake ever again.

Do you already have sign-up forms in place? Let me know below! 👇

03/01/2023

Fashion biz owners, this one’s for you! ☝️

If you’re not getting the desired results you want for your email marketing last year…

Good news, you can still make it right and better this year.

According to Statista, email marketing revenue is estimated to reach almost 11 billion by the end of 2023.

It’s time you stop leaving money on the table and meet your customers in their inboxes.

Remember, they willingly gave their email addresses for a reason. They already know, like and trust your brand.

And one thing for sure, they want to hear more and read your emails.

Let’s give them exactly that, shall we?

27/12/2022

a friendly reminder for you and me ✨

Hello, beautiful people! How’s your 2022??

3 days to go til the new year and whether this year turned out the way you expected or not, I want you to know that YOU MADE IT! 🥳

I bet you did your fcking best!!

I have read a few posts from my friends saying how hard this year was for them and so I’d love to send this message in case someone needs to hear it.

I want to let you know that the life you have always been dreaming about is still there waiting for you to come and get it.

I may not know what you have gone or are going through but if there’s one thing I am sure of, it’s that…

✨ You don’t easily back down and you can fcking make things happen. ✨

That is what I have learned about myself this year and I am super proud of it.

Life ain’t easy for most of us but don’t let that get in your way to be who you really wanna be.

You are fcking capable of amazing things! Never let other people tell you otherwise.

Once again, there’s no such thing as ‘too late’ as long as you are still breathing. 😊

Hope to see you all still in 2023! 🎆

18/11/2022

Have you started your BFCM campaign already?💰

If you answered no or maybe not yet, then swipe this post to learn three powerful email marketing tips that you need to know right now.

Be creative and focus on what your customers want to hear and not necessarily what you want to tell them.

If you’re up for a 15-minute no-pitch call with me where I’ll just answer all your questions and share some BFCM ideas, dm me to book a spot. 📞

09/11/2022

Did you know that one-quarter of your subscribers look at the preview text first when deciding to open an email?

Yep! Preview texts are important to keep an eye on not just subject lines. 😉

In case you don’t know what preview text is, it is the bit of text below or beside the subject line that gives extra insight into what the email is about.

As someone who subscribes to a lot of brands, this is one of the mistakes I often see with some brands.

They forgot or maybe just left it empty that their preview texts are like these:

“View this email in your browser”

“View web version | Instagram Pinterest | Facebook”

“Bras | Shorts | Leggings | Crop tops | Unitards | Skorts”

The thing about these are they do not support the subject line or give more context to what the email is about.

When writing down the preview text, you should think of them as your subject line’s best friend.

They go better together and support each other.

Adding a catchy preview text will persuade the reader even more to open your emails.

Get creative and ALWAYS remember to be honest.

Never trick your subscribers just so they’d open your email.

Make it short, sweet, and personalized. 😉

If you’re ready to make more sales this Q4, send me a dm, and let’s chat about how we can help you! ☺️

31/10/2022

💵 No missed sales and 40%-50% open rates??

Swipe to learn that ONE thing we did to keep the customers engaged and make them buy from us over and over again.

It’s no secret but most often overlooked.

And who wants to leave money on the table? Not us and I believe not you too.

With Black Friday coming up, make sure your email marketing is set up for success! 💰

Wanna work with me? Send me a dm and tell me more about ur biz to see if we’re fit to work together. 😉

12/10/2022

What is stopping you from scaling your fashion business?

You see, if email marketing is done right, it can massively increase your sales and get more loyal customers.

Swipe to learn tested and proven strategies that got us this results 👉

You don’t wanna miss out the last one! 😉

14/09/2022

Have you planned your email campaigns for the upcoming holiday season?

Well, in fact, holiday shopping has started for some people already.

With your customers receiving hundreds of emails, especially in Q4, it’s essential that yours stand out in the crowd and beat the competition.

Let me share with you some email tips that can help you sell more:

1. Keep it short and sweet.

As it’s the busiest time of the year, your customers don’t have the time to read long emails.

Ensure it’s valuable and straight to the point of what you’re trying to send.

2. Personalize and then personalize some more.

Keeping it short doesn't mean it has no more for personalization. Be clear on who’s on the receiving end and send only emails most fitting for them based on the data you collect.

3. Build anticipation before the holiday promotions

Another way is to create engagement-building suspense for your customers. Who doesn't love surprises, right?

These are just some of the many tactics you could try for your brand. Brainstorm as early as now and always go one step further.

That will keep the customers coming back for more.

Hope this helps! ☺️

If you’d rather want someone to handle all these and more for you, then let’s work together!

Click the link in the bio to get your spot now! 📞

08/08/2022

Did you know that it costs five times as much to attract a new customer, than to keep an existing one? (Invesp, 21)

Yep! 🤯

And this is one of the main reasons why email marketing is SO powerful if done right.

Because you don’t have to spend A LOT on acquiring new customers every single time.

Above are two ways of how you can make your customers spend more from your brand.

Swipe 👉

These two are often used interchangeably but when you can distinguish their differences and benefits, using them in tandem can be very effective.

Most especially in the fashion industry, these methods can be very powerful when approached strategically. 💸

If you’re keen to learn how this can be applied to your brand, message me and let’s talk! 😊

04/08/2022

Is it worth investing in an email marketer than doing it yourself? 🤔

You’re probably asking that when you are considering about utilizing email marketing.

And one thing I can say, it will always depend.

It depends IF you are investing on the RIGHT one.

So today, allow me to give you 3 reasons why work with me and get that return on investment:

📧 I've got you covered on the time management department.

Your time is too valuable to do things that’s not in your zone of genius. We’d hate to see you pulling your hair out of frustration trying to craft emails for hours.

With me doing it for you, I'll save you time and energy and actually create emails that sell.

It's up to you to spend that freed up time either in expanding your business or spend it with your family.

That alone is a worthy investment, but that's not all.

📧 It's no secret that email is the closest thing to generating revenue.

Hello $1 = $44 🤩

The sooner you work with me, the sooner we'll make you that money.

📧 Get real results and increase of sales.

I hate to break it to you but just sending “pretty emails” ain’t enough. You need to be strategic and making sure they’re relevant to every buyer’s journey.

And for this to happen, you need to find a professional that actually knows what she’s doing.

Because you know what, you don't have to burn the midnight oil to figure out what exactly those are.

A professional (a.k.a me) will save you that misery and take care all of that for you.😉

With my proven and tested strategies, rest-assured your email marketing game will be in the right track in no time and see those upward lines in sales. 💸

If you’re ready to all of that, start by booking a free consultation call through the link in my bio. 📞

02/08/2022

A gentle reminder for you and me ✨

No matter how hard things may get, know that you are stronger than you think.

Happy August, loves! Let’s rock this month. 🫶

16/07/2022

Does it take you hours to design eye-catching emails? 😰

With the fashion industry being highly visual, you need to stand out and attract the right customers.

Badly-designed emails surely wouldn’t help you with that. 😬

After continuous research, dissecting emails from other brands, and A/B testing for my clients’ brands, here are some of what I learned and currently do to design pretty emails that sell like hot cakes.

Swipe to learn more 👉

If you have other tips, feel free to share them down below. ☺️

Need help with designing compelling emails? Let’s have a chat! ☺️

11/07/2022

Ever had those times where everything is going well as planned but all of a sudden, you see yourself breaking down?

Coz that’s me these past few days. (allow me to be vulnerable for a sec 🥲)

As much as I’d love to keep posting just the sunshines and rainbows in this account, it felt wrong to do so when I, myself, ain’t really feeling one.

We get caught up with life’s challenges, pressures and stresses.

We’re humans after all.

And I thought maybe someone is feeling down today so I’d like to pass this message along.

Go and cry if you must. It’s okay to cry! It's okay to take your time to heal.

Take this as your permission to release those tears you’ve been holding back for so long.

Let out those pent-up emotions.

But please don’t succumb to those feelings for way too long that you won’t do what you’re meant to do. Find your pace.

After you cry, take a deep breath, drink water and bounce back.

Remind yourself that great things are ahead of you. Amazing things are waiting for you.

This is what I tell myself and so I am here.

This is me picking myself up and going after my goals stronger than before.

I hope you do too.

If you ever need someone to talk to, my dms are open. 🙂

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WEBSITE IS NOW OFFICIALLY LIVE!! 💃🥳 Starting 2022 right! I’m so excited to share this with all of you. ✨ Big thanks to @createwithashleynica for making it all possible. Visit it, and let me know what you think! 🥰 fabdigitalspace.com #emailmarketing #emailmarketingagency #emailmarketer #digitalmarketingexpert #websitelaunch

ATTN 📣: SUSTAINABLE & ETHICAL FASHION BUSINESSES ✨ Hey there, lovely friend! Happy Monday. 😊 As you may have known by now, social media isn't just a place to post. It's a place of endless opportunities, especially for your fashion biz. 🤩 Whether you want to reach potential customers, increase brand loyalty, build a community that converts, or get more sales, all these can be achieved if your social media marketing is done RIGHT. 😎 And the best thing? You ready? 😄 I am here to help. 😉 That is exactly what we do here in Fab Digital. To make sure your social page is built on a solid presence that will drive profit to your fashion biz. Moolah, baby! 🤑 So, if you are struggling with these things: ✨ Crafting engaging IG posts ✨ Finding out the right hashtags ✨ Gaining more followers ✨ Building a community that converts Then, let me help you out! It's time we stop the "post and hope it was seen by your target customers" strategy (if you even call that a strategy 🤭) and start "post and watch your target customers coming over" strategy (now, that's def a strategy 😜). Wanna learn more about what working together could look like? Book your free call by clicking the link in my bio. 💖

My website is FINALLY live! 🤯🥳 I mean, hooooo! After months of continuous revision and realizing I’m not fit to do this thing 🙈, I decided to hire a website designer. And I’m very happy, I did! 🥰 This will be the version 1.0 of Miss Feminina because there’ll some tweaking from time to time but I can’t wait to launch it so here it is. 🥳 Please do visit my site and let me know what you think. Happy Monday! ☺️