Fab Digital Space (2025)

04/12/2024

The dust has settled, but there’s still plenty of work to do. 👩‍💻

Swipe through to discover what to do next to keep your email marketing strong. 👉

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28/11/2024

It’s not enough to send out BFCM emails. You’ve got to make them count. 💌

The right email can make or break a sale, so make sure yours are built to win your subscribers’ interests that ultimately leads to sales.

Swipe to learn the 3 quick optimizations tips you can apply for your BFCM emails. 👉

Get this right and not only are you gonna see 💸💸 but also raving loyal customers.

30/10/2024

It’s no secret—Black Friday & Cyber Monday bring huge sales. 🤑

But here’s what most brands miss: the magic actually starts before BFCM. Yep! You read that right.

Pre-sale emails are your chance to warm up your subscribers, build hype, and let them know something amazing is coming.

Tease exclusive offers, share what’s about to drop, or even offer early access to loyal customers.

This makes customers feel in the loop and gets them ready to shop! 🛍️

Want to nail your pre-sale strategy? DM me, and let’s create a strategy that turns excitement into sales! 🎉

25/10/2024

Have you revisited last year’s BFCM campaign results?

It’s easy to jump into this year’s promotions, but taking a pause to analyze what worked (and what didn’t) can make all the difference.

Here are some key areas to focus on:

1️⃣ Customer Behavior: Who responded to your emails? Identify the most engaged segments and target them with early-bird offers.

2️⃣ Offer Timing: When did sales peak? Adjust this year’s schedule accordingly—launch your biggest deals when customers are most ready to shop.

3️⃣ Engagement Strategy: Did a specific call to action resonate more than others? Use that insight to craft stronger, action-driven copy for this year.

Pro tip: Optimize your segmentation by identifying who responded well to last year’s emails. Send personalized offers to those groups for even more conversions this year! 💥

Need help refining your BFCM strategy? Let’s chat and make this year your most successful one yet! 💌

14/10/2024

Engagement = loyalty, and loyalty = BFCM success! 💥

Swipe through for examples of easy engagement emails that get your customers talking! ⬅️

Whether it’s asking for their opinion or getting them hyped for your new collection, engaging now means a bigger impact later.

Not sure where to start? Slide into my DMs—I’ll help you get those engagement emails on point! 😉✨

24/09/2024

Make 👏 Your 👏 Emails 👏 Skimmable 👏

As much as we’d like to think our subscribers are reading our emails while sitting on a couch with all the time in the world, taking in our words one by one, that isn’t the case for most.

In today’s hyper-competitive world and with our attention span shorter than a goldfish, gone are the days of long-form content.

If you look at Tiktok or Reels, most videos are at 7 seconds or can be more depending on how interesting it is that can hold someone’s attention longer than that.

But the point is, most of us now prefer skimmable, easy-to-read content that can be consumed in a few mins or less.

And that’s one factor you should consider every time you create your emails.

Especially with fashion emails, your customers want to see the products. It’s more on imagery, but the copy is what will help strengthen the selling point of the products.

Make your emails visually interesting and the message clear and concise.

Let me share with you three tips on how to make an attention-grabbing email:

📧 Use intriguing headlines.

📧 Make sure that your font is an ideal size. Don’t forget the mobile users.

📧 Use bullet points and lists whenever you can.

The key to knowing what will work is to continue optimizing. Do A/B tests and see what emails will get the most engagement and sales.

If you don’t have the time to craft engaging emails, shoot me a dm and let’s talk how I can help you achieve your goals. 😊

17/09/2024

Are you struggling in staying consistent with sending newsletters to your list because you don’t know what to send?

Does it take you all day to think of one so you end up getting frustrated?

And when you finally thought of one, it takes you another whole day to create the email itself.

Is that you??

Allow me then to be your email fairy for today. 🧚‍♀️

Above are some of the newsletter ideas that you can create and when it comes to designing, check out my other post where I share tips on designing emails that sell.

If you’d rather want to save your time and effort in creating emails and use it instead on other important things, then you might want to consider outsourcing it to someone that could help you out.

Send me a dm and let’s chat to see if we’re a good fit. 😊

12/09/2024

When was the last time you checked your flows? 🤔

If you’ve set them up and moved on, it’s time for a reality check.

Neglecting to check up on your email flows after they’ve been live for a while is one of the biggest mistakes you can make in email marketing.

✅ Just because they’re automated doesn’t mean they’re flawless. ✅

Over time, customer behavior changes, trends shift, and your email flows need to stay fresh to perform at their best.

Here’s why it’s crucial to audit your email flows:

💡 Stay On-Brand: Make sure the tone, design, and content are still aligned with your brand’s current vibe.

💡 Boost Performance: If open rates or click-through rates are slipping, a simple audit can reveal why and help you tweak the flow for better results.

💡 Fix Issues: Broken links, outdated product information, or even a flow that’s no longer relevant can all hurt your customer experience.

💡 Adapt to Change: As your audience grows or trends shift, your email flows should evolve to keep up with new expectations.

Don’t set it and forget it.

Your email marketing is a living, breathing part of your business. Don’t let it get stale! 🌟

Shoot me a dm if you need help auditing and refreshing your email flows—let’s make them work harder for you! 👊

21/08/2024

You know that feeling when everything just clicks—your outfit is on point, your makeup is perfect and you feel like your day is made already?

That’s exactly what your emails should do for your brand. Stick to clean designs, consistent fonts, and a color scheme that feels so you. ✨

But we’ve all been there, right? Trying to add a little too much, and suddenly, it’s all just a bit... too much. (I’m definitely guilty here 😬)

Your emails deserve the same love and care you’d put into styling your best look. Keep it simple, keep it stylish, and watch the readers opening your emails up like they’re unboxing their new bags.

Want to make sure your emails are as gorgeous as they are effective? Send me a DM and let’s talk about it.

21/08/2024

You know that feeling when everything just clicks—your outfit is on point, your makeup is perfect and you feel like your day is made already?

That’s exactly what your emails should do for your brand. Stick to clean designs, consistent fonts, and a color scheme that feels so you. ✨

But we’ve all been there, right? Trying to add a little too much, and suddenly, it’s all just a bit... too much. (I’m definitely guilty here 😬)

Your emails deserve the same love and care you’d put into styling your best look. Keep it simple, keep it stylish, and watch the readers opening your emails up like they’re unboxing their new bags.

Want to make sure your emails are as gorgeous as they are effective? 🤩 Let’s chat—send me a DM, and we’ll create something stunning together!

16/08/2024

ATTN Fashion Brands! 📣

Let’s break down the essentials of a flawless email that captivates and converts. 💌💸

From chic visuals to persuasive copy, make sure you nail these elements for your emails stand out and drive sales.

Curious to see how these tips can help grow your brand? Send me a DM, and let’s tailor the perfect email strategy just for you! 💬

13/08/2024

Striking the right balance with email frequency can feel like a tricky game—send too many, and you risk annoying your subscribers; send too few, and they might forget you exist.

So, how do you get it just right? 🤔

Here’s what I’ve learned:

💡Know Your People: Start by really understanding your audience. Do they love regular updates, or do they prefer a more laid-back approach?

Segment your list based on how engaged they are, so you can cater to everyone’s needs. 🧐

💡Consistency is Everything: Whether you email them weekly or monthly, just make sure you’re consistent. It helps set expectations and keeps you on their radar without overwhelming them. 📅

💡It’s All About Value: Frequency isn’t as important as the content. Every email should give them something valuable—whether it’s a special offer, a useful tip, or a peek behind the scenes.

If your emails are worth reading, your subscribers will look forward to them, no matter how often you send them. 🌟

💡Listen and Adjust: There’s no magic formula that works for everyone. Test different frequencies and watch how your audience reacts.

Are they engaging more with frequent emails, or are they hitting that unsubscribe button? Use the data to find your sweet spot. 📊

💡Think About Timing: Consider what’s going on in the world and in your industry. During holidays or special events, your audience might appreciate hearing from you more often. Just make sure what you’re sending is relevant and timely. 🎉

The goal is to keep your audience excited to hear from you, not overwhelmed by too many emails.

So, find that perfect rhythm, and you’ll see your email campaigns really take off and those sales soar up high! 💸📧

Need help doing so? Send me a dm and let’s chat about it. 💬

07/08/2024

Is your email mobile-friendly? 📱

With so many of us checking emails on our phones, it’s super important to make sure your content looks great on those tiny screens.

Think about your customers enjoying your message without squinting at tiny text or struggling to click a link. It’s all about making it easy and enjoyable! 😊💌

A smooth mobile experience can seriously up your game in engagement and sales. So, let’s make sure your emails are a pleasure to read, no matter the device.

Want an email specialist to do it for you? Click the link in my bio and let’s chat about it.

01/08/2024

Is your fashion brand making the most of email automation? 🔎

Here are four core automations you can’t afford to miss:

🔎 Welcome Series: First impressions count! Start off strong by greeting new subscribers, sharing your brand’s story, and offering a special discount. It’s the perfect way to turn curious shoppers into loyal customers.

🔎 Abandoned Cart Recovery: Don’t let potential sales slip away! Use personalized emails to remind shoppers about their left-behind items and offer them a sweet deal to complete their purchase.

🔎 Post-Purchase Follow-Up: Keep the love alive after the sale! Send a heartfelt thank you, suggest related items, and ask for feedback to enhance their experience and build loyalty.

🔎 Re-Engagement Flow: Don’t give up on inactive subscribers! Rekindle their interest with exclusive deals or ask for their preferences. Sometimes, all it takes is a little attention to bring them back.

These automations are game-changers in keeping your brand top of mind and driving sales when done right. 📈

Ready to set them up? Let’s connect and make it happen! 📞

29/07/2024

In the world of email marketing, deliverability is key. If your emails land in spam, all your hard work goes down the drain. 💔

To prevent this, keep these do’s and don’ts in mind to ensure your messages stay front and center in your customers’ inboxes.

Remember, you own your email list—it’s your direct line to your audience, unlike social media platforms where you’re at the mercy of algorithms. Let’s make every email count! 💌💥

Ready to up your email game? Book your FREE consultation call with me through the link in my bio. 📞

24/07/2024

Want to uncover the secrets to crafting irresistible and high-converting emails?

Let’s talk about THRILL, my go-to formula for making every email count.

Swipe to learn more 👉

19/07/2024

If you haven’t tapped into the goldmine of user-generated content, you’re seriously missing out!

Fashion brands with no UGC, I’m 👀 at you.

UGC is all about letting your customers do the talking and showing off your brand’s authenticity.

Imagine featuring your clients’ stylish selfies in your next newsletter or showcasing their rave reviews. Real stories, real photos, and real love from your biggest fans can make your emails pop and create a genuine connection with your audience.

Here’s how to make it happen:

✨ Customer Spotlight: Feature a customer each month who styled your latest collection. Include their photo and a short blurb about their look.

✨ Review Highlights: Incorporate snippets of glowing reviews into your email banners or footers.

✨ Social Media Shoutouts: Encourage your customers to tag you on social media. Share the best posts in your emails.

✨ Customer Polls and Feedback: Ask your subscribers to vote on their favorite products or give feedback on new releases. Use this content to create interactive and engaging emails.

Ready to bring your emails to life with UGC? Let’s chat and boost those conversions! Book a free consultation call through the link in my bio. 📞✨

29/04/2024

Hey, fashion brands! Need help crafting summer email campaigns? I got you! 😉

Check out these 8 email content ideas tailored for fashion brands:

1️⃣ Beach Babe Essentials: From breezy cover-ups to trendy swimwear, help your customers slay their beach looks with must-have essentials.

2️⃣ Summer Date Night Looks: Take their summer romance to the next level with chic outfits perfect for those warm date nights under the stars.

3️⃣ Customer Spotlight: Summer Edition: Shine a spotlight on your stylish customers rocking your summer pieces, inspiring others with their unique looks.

4️⃣ Summer Events and Outfit Inspo: Gear them up for summer fun with outfit inspirations tailored for every occasion, from beach trips to backyard barbecues.

5️⃣ Summer Flash Sales: Keep their wallets happy with exclusive flash sales on your hottest summer pieces, making sure they stay cool without breaking the bank.

6️⃣ Vacay Vibes Lookbook: Take them on a virtual vacation with a stunning lookbook featuring outfits perfect for their dream getaways.

7️⃣ Summer Statement Pieces: Make a bold statement with your summer collection, showcasing eye-catching pieces that turn heads wherever they go.

8️⃣ Summer Style Bestsellers: Highlight your best-selling summer items, helping your subscribers stay on-trend with the hottest picks of the season.

Let’s make this summer the most stylish season for your customers! ☀️

If you’re looking for someone to create these emails for you instead, send me a dm and let’s chat about it. 💬

Fab Digital Space

04/12/2024

28/11/2024

30/10/2024

25/10/2024

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24/09/2024

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21/08/2024

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16/08/2024

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