12/10/2023
Just the other day, we had a garage sale, a spur-of-the-moment attempt to declutter our closets and bid farewell to clothes that no longer fit us. Truth be told, we didn't have high hopes for it. I mean, it was just a bunch of used clothes, albeit brand-name stuff. Yet to our pleasant surprise, in under an hour, we had managed to rake in about $20. That's a far cry from the big fat zero I was mentally preparing myself for! ✨
This whole experience got me thinking... In a world teeming with brand-new, pristine clothing available for practically the same prices, it's fascinating to see people still opting to buy pre-loved stuff. What is it that makes people drawn to garage sales and thrift stores, even "ukay-ukay"?
I suppose it all boils down to the way people perceive the value of what they're buying. They spot an item in good condition that once sold for ten times its current price, and suddenly, it's a deal they can't resist. I guess it's all about the perceived value of the item.
So, here's a golden piece of advice for all you entrepreneurs and business proprietors out there: Elevate the perceived value of your products. Make your customers feel like they're getting more than their money's worth. And in the grand scheme of things, it's that sort of customer loyalty that can transform a humble garage sale into something far more significant.