Local SEO Secrets

21/11/2024

05/11/2024

Understanding Google Ads 90 Day Strategy

Many businesses expect immediate results and may judge the effectiveness of Google Ads within only a few weeks. However, understanding the data collected over a longer period, typically around 90 days, is essential for optimizing campaigns to reach their potential.

Here’s a simplified breakdown of the key points from the text:

Campaign Duration Matters: Running a campaign for only two to four weeks is usually not long enough to see profitable results. A minimum commitment of 90 days allows the campaign to go through necessary testing and optimization phases.

Initial Learning Phase (0-14 days): During the first couple of weeks, the campaign is gathering data and entering the "learning phase," where Google tests various search terms, devices, and audiences.

First 30 Days: After the learning phase, initial adjustments can be made, such as tweaking ad copy, audiences, and keywords. The campaign manager can begin making optimizations based on the early data.

Second Month (31-60 days): Here, more refined testing happens as data from the first 30 days provides a basis for comparison. New optimizations continue to build on insights, and changes in ads and targeting are tested.

Third Month (61-90 days): By this point, there is enough comparative data to make more informed decisions, set up the next round of optimization, and determine if the campaign is truly profitable.

Continuous Review and Adjustment: Throughout this period, monitoring metrics such as keywords, search terms, demographics, and audience performance is crucial. This process involves excluding irrelevant search terms, adjusting bids, and creating new ad variations.

The 90-day strategy allows Google Ads campaigns to reach a stable performance level where they can be accurately assessed. This approach helps set realistic client expectations and ultimately leads to better, more profitable campaign results.

01/10/2024

https://www.linkedin.com/posts/jonathan-parsons-marketing_artificialintelligence-ai-marketing-activity-7246496548354682881-vIB-?utm_source=share&utm_medium=member_desktop

Transform Your Presentations with ChatGPT! Creating a PowerPoint presentation can be time-consuming, but ChatGPT can simplify the process and help you create… | 74 comments on LinkedIn

23/08/2024

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For aspiring Landing Page Designers who are confused & struggling on how they can niche down so they can attract their ideal clients.

23/08/2024

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15/07/2024

13/07/2024

The Power of Passion

In a quaint village nestled between rolling hills, there lived a young girl named Aria. Aria was unlike any other child in her village. While others were content with the simple joys of life, Aria harbored a boundless curiosity and an insatiable hunger for knowledge. Her heart raced not for the tangible things she could hold but for the ideas and stories she could discover.

One day, an old traveler passed through the village, carrying with him a mysterious box adorned with intricate carvings. Intrigued, Aria approached the traveler and asked about the box. The traveler, with a twinkle in his eye, handed it to her and said, “This box contains the key to the world’s greatest stories. But remember, it’s not just the stories inside that matter, but the passion with which you tell them.”

Aria opened the box to find a collection of blank scrolls and a single quill. Confused, she looked up, but the traveler had vanished. Determined to understand the traveler’s words, Aria decided to write her own stories. She poured her heart into each tale, capturing the essence of her dreams, fears, and triumphs.

Years passed, and Aria’s stories began to spread beyond the village, reaching distant lands and inspiring countless people. Her tales of bravery, love, and perseverance resonated with readers far and wide. Aria realized that the power of her stories lay in the passion she infused into them, making each narrative a reflection of her soul.

Inspired by Aria’s journey, students in an online course decided to share their own stories. They realized that their unique experiences, struggles, and victories held immense power. By sharing their journeys, they not only inspired each other but also created a tapestry of passion that wove them together as a community.

In the end, they learned that the true power of passion lies not just in pursuing their dreams but in sharing the stories of their journey, igniting a spark of inspiration in others. Like Aria, they discovered that their voices could light the way for countless others, turning their collective passion into an unstoppable force.

13/07/2024

What is your guiding star?

If someone asked about your guiding star, what would you say?

I don't mean the literal star (though stargazing is quite enchanting). I'm referring to that guiding light that steers you through life's twists and turns.

Defining my guiding star wasn't about crafting an elevated, poetic declaration. It was about being honest with myself about what truly mattered and the impact I wished to create. Once I had that clarity, diving into LifeHack felt less like a blind leap and more like a deliberate, purposeful step forward.

So, why is having a guiding star so powerful?

- It helps you cut through the noise and focus on what truly matters.
- It makes decision-making much simpler (Should I do this? Does it align with my guiding star?).
- It keeps you motivated when times get tough.
- It adds a touch of purpose to your everyday actions.

Curious about finding your own guiding star? Here's a quick way to start:

- Think about what ignites your passion. What sets your soul on fire?
- Envision your ideal impact. How do you want to leave your mark on the world?
- Consider your unique strengths. What special abilities do you bring to the table?
- Combine these elements into a simple statement or phrase that deeply resonates with you.

Remember, your guiding star doesn't have to be set in stone. As you grow and change, it might evolve too. That's part of the journey!

Need some inspiration? Here are a few examples:

- Oprah Winfrey: “To be a teacher. And to be known for inspiring my students to be more than they thought they could be.”
- Richard Branson: “To have fun in [my] journey through life and learn from [my] mistakes.”
- A teacher: “To inspire a love for learning and foster critical thinking skills in every student I encounter.”
- A small business owner: “To create beautiful, sustainable products that bring joy to people’s homes and support local artisans.”

Your mission statement doesn’t have to be grandiose. It just needs to be authentically you.

Here's a small challenge for you: Try defining your guiding star this week. Then, use it as a lens for your decisions over the next few days. Notice any differences in your approach?

Remember, your guiding star is all about you. It's your personal compass for navigating life.

So, what’s illuminating your journey?

N.B. This short piece is inspired from an email from Lifehack and the image is co-generated with poe.com

13/07/2024

What is your guiding star?

12/07/2024

Never Stop Telling the Stories

In a hidden valley nestled amongst towering redwoods, lived a colony of fireflies. Every night, they painted the sky with their bioluminescent glow, a dazzling spectacle that drew gasps from the occasional lost owl. But amongst them shone Flicker, a young firefly with a dimming light.

Flicker yearned to tell stories. Not just stories of the forest they knew by heart, but stories of faraway places learned from the whispers of the wind. He'd weave tales of shimmering mountains carved from ice and beaches bathed in a rainbow of light.

One evening, as the colony prepared for their nightly ritual, Flicker mustered his courage. "Tonight," he declared, "let's tell stories of what lies beyond the redwoods!"

The elder fireflies scoffed. "Those are mere fables, Flicker," they said. "Our light is meant to guide lost creatures, not fill their heads with fantasies."

Disheartened, Flicker remained silent, his light flickering faintly. But as the night wore on, a young owlet tumbled into the clearing, its wing twisted and its eyes wide with fear. Panic seized the colony, their combined light insufficient to help.

Suddenly, Flicker remembered a story from the wind – a tale of a hidden stream with water that could heal. Mustering his dimming light, he said, "Follow me!" Flickering weakly, he led the owl across the forest floor, recalling details from the forgotten story. They reached the hidden stream just as dawn approached, its light reflecting off the water like scattered diamonds.

The owl, bathed in the water, blinked its eyes and chirped in gratitude. As it soared back to the trees, the elder fireflies surrounded Flicker, their lights brighter than ever. "We were wrong, Flicker," they admitted. "Your stories, even the fantastical ones, can guide us too."

From that night onward, the fireflies of the redwoods never stopped telling stories. Flicker, his light now strong and steady, led the way. They shared tales of faraway lands, igniting curiosity in their young, and even the elders found comfort in the possibilities whispered on the wind.

The forest echoed with stories, reminding everyone that the journey of learning never ends, and that even the dimmest light can illuminate a path for others. After all, the most wondrous stories are often the ones we haven't dared to tell yet.

So there you are, what stories are waiting to be shared?

Never stop telling the journeys that brought you here.

Your experiences, even the seemingly small ones, might just illuminate the path for someone else.

02/05/2024

📢 𝐏𝐮𝐛𝐥𝐢𝐜 𝐀𝐧𝐧𝐨𝐮𝐧𝐜𝐞𝐦𝐞𝐧𝐭!

Hello to all our students and followers!

It has come to our attention that there are pages like Peak Solutions claiming to offer courses for PHP 2,000. We want to alert you to their deceptive practices.

"Peak Solutions - a possible copy from the original one" promises training, guidance, and even potential employment after completing their courses. However, 𝙬𝙚 𝙝𝙖𝙫𝙚 𝙙𝙞𝙨𝙘𝙤𝙫𝙚𝙧𝙚𝙙 𝙩𝙝𝙖𝙩 𝙩𝙝𝙚𝙮 𝙖𝙧𝙚 𝙪𝙨𝙞𝙣𝙜 𝙤𝙪𝙧 𝙫𝙞𝙙𝙚𝙤𝙨 𝙬𝙞𝙩𝙝𝙤𝙪𝙩 𝙥𝙚𝙧𝙢𝙞𝙨𝙨𝙞𝙤𝙣 𝙖𝙨 𝙥𝙖𝙧𝙩 𝙤𝙛 𝙩𝙝𝙚𝙞𝙧 𝙩𝙧𝙖𝙞𝙣𝙞𝙣𝙜 𝙢𝙖𝙩𝙚𝙧𝙞𝙖𝙡𝙨.

Many individuals have approached us regarding this scheme, and we want to clarify the facts.

Our bundle course, which includes 15 courses, is priced at only PHP 299 we don't offer any work after watching the courses. (Please note that while this is the current price, it may increase in the future).

We urge you to be cautious of scammers like "Peak Solutions". They are not affiliated with us and are using our content without permission.

Remember, if it sounds too good to be true, it probably is. Always verify the legitimacy of any offers you come across.

Thank you for your attention, and stay safe from scams!

Home-Based Connect

(Photos in the comment section)

03/03/2024

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21/02/2024

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18/02/2024

18/02/2024

🚀 Elevate your organization's visibility, engagement, and impact with Google Ads Grants. Enroll in our management services now and receive a bonus ad campaign optimization session to fine-tune your strategy for maximum results.

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