Local SEO Secrets

Local SEO Secrets Dennis is a school teacher and a Google Business Profile (GBP) optimizer from Rizal, Philippines.

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07/01/2025

How To FORCE Yourself To TAKE ACTION | AudiobookDiscover the secrets to overcoming procrastination and taking charge of your life with "How To FORCE Yourself...

06/01/2025

Description:Discover the power of small, consistent improvements with 1% Better Every Day: The Key to Continuous Success. 🚀✨ Learn how tiny steps can lead t...

21/11/2024
05/11/2024

Understanding Google Ads 90 Day Strategy

Many businesses expect immediate results and may judge the effectiveness of Google Ads within only a few weeks. However, understanding the data collected over a longer period, typically around 90 days, is essential for optimizing campaigns to reach their potential.

Here’s a simplified breakdown of the key points from the text:

Campaign Duration Matters: Running a campaign for only two to four weeks is usually not long enough to see profitable results. A minimum commitment of 90 days allows the campaign to go through necessary testing and optimization phases.

Initial Learning Phase (0-14 days): During the first couple of weeks, the campaign is gathering data and entering the "learning phase," where Google tests various search terms, devices, and audiences.

First 30 Days: After the learning phase, initial adjustments can be made, such as tweaking ad copy, audiences, and keywords. The campaign manager can begin making optimizations based on the early data.

Second Month (31-60 days): Here, more refined testing happens as data from the first 30 days provides a basis for comparison. New optimizations continue to build on insights, and changes in ads and targeting are tested.

Third Month (61-90 days): By this point, there is enough comparative data to make more informed decisions, set up the next round of optimization, and determine if the campaign is truly profitable.

Continuous Review and Adjustment: Throughout this period, monitoring metrics such as keywords, search terms, demographics, and audience performance is crucial. This process involves excluding irrelevant search terms, adjusting bids, and creating new ad variations.

The 90-day strategy allows Google Ads campaigns to reach a stable performance level where they can be accurately assessed. This approach helps set realistic client expectations and ultimately leads to better, more profitable campaign results.

23/08/2024

5 Minimum Things Your Site Must Have60 Minutes of Pure Value (Note: If you dont know what Value looks like, watch this)Some of the links mentioned above:1.Th...

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