20/10/2024
[๐ฅ๐๐๐๐ฃ] ๐๐๐๐ ๐๐ฝ๐ฒ๐ฎ๐ฟ๐ต๐ฒ๐ฎ๐ฑ๐ ๐ญ๐ผ๐ป๐ฎ๐น ๐๐ฟ๐ฒ๐ฎ๐๐ถ๐๐ถ๐๐ ๐ฆ๐๐บ๐บ๐ถ๐ โ๐ฎ๐ฐ; ๐จ๐ ๐ฏ๐ฎ๐ด๐ โ๐๐๐ด๐ฝ๐๐ป๐ด๐ฎ๐ปโ ๐๐ผ๐ฝ ๐๐ฝ๐ผ๐
In celebration of the Philippine Creative Industries Month and pursuant to Republic Act No. 11904, the Commission on Higher Education (CHED) conducted the Zonal Creativity Summit 2024 hosted by the University of Baguio (UB) last October 17 to 18.
With the theme, โBayang Pinagpala, Lahing Manlilikha,โ the event aims to showcase the rich creativity and innovation in the Philippine creative industries, especially in Northern Luzon, and their importance in nation-building and socioeconomic progress.
โThe theme, โBayang Pinagpala, Lahing Manlilikha,โ states of that incredible creative spirit that thrives across Northern Luzonโฆ This summit will feature our region's innovation and artistryโฆ This exhibit is an opportunity to share [the] diverse talents and cultural expressions of our community,โ stated UB President Engr. Javier Herminio D. Bautista in his opening remarks.
The said summit includes activities, including plenary sessions and workshops, โHugpungan,โ which showcases creative products and services; โHabian,โ which is a zonal concert of creatives in the Philippine Higher Education Institutions (HEIs); and โHapag-kainan,โ which is a food showcase.
Among the participants of the said event are CHED Regional Offices and HEIs from Regions I, II, III, and the Cordillera Administrative Region (CAR), including Urdaneta City University (UCU), Mariano Marcos State University (MMSU), Central Luzon State University (CLSU), Angeles University Foundation (AUF), Bulacan State University (BulSU), University of the Cordilleras (UC), Mt. Province State University, Kalinga State University, Benguet State University (BSU), Cordillera Career Development College (CCDC), and UB, among others.
๐๐๐๐จ ๐๐ข๐ฅ๐ค๐ง๐ฉ๐๐ฃ๐๐, โ๐๐๐๐๐๐ฃ ๐จ๐ ๐๐๐ฅ๐๐-๐ ๐๐๐ฃ๐๐ฃโ ๐๐๐๐ฉ๐ช๐ง๐๐ ๐ค๐ฃ ๐๐๐ฎ 1
In his keynote speech entitled, โSurian, Dalubhasaan, Pamantasan: Philippine HEIs as Creative Hubs,โ CHED Secretary Hon. J. Prospero E. De Vera III, DPA emphasized the role of CHED under RA 11904.
โUnder this republic act, CHED is mandated to establish in creating educational plans and other policies, programs, and strategies geared towards human resource development, capacity building, and consumer empowerment in the country's creative industries through partnerships with the private sector and the academe,โ Hon. De Vera III stated.
Moreover, he also added the importance of โstronger partnerships with industriesโ and its effect on educational programs.
โWe need to develop stronger partnerships [with] industry experts. We need to engage professionals to provide insights into the emerging skills [of] employment. Our universities must reach out outside their campus. Higher experts as faculty members [should] engage with experts in [the] industry so that we can develop our own [higher] education,โ said Hon. De Vera III.
โBecause once we partner with industry associations, we ensure that our educational programs incorporate real-world skills in emerging technologies such as digital marketing, user experience design, game development, animation, and data analytics,โ he added.
Furthermore, for the first plenary session entitled โSulong sa Pagdaluyong: HEIs and the Philippine Creative Industries Roadmap,โ Dr. Jo-ann N. Darong, Director III Bureau of Competitive Development of the Department of Trade and Industry (DTI), pointed out the problems faced by the creative industry in the present.
โ[The] problems of our workersโฆ aside from the high costs of doing their crafts, [is] because of the raw materials and high costs of doing business. Theyโre also having problems with regard to counterfeiting and piracy,โ Dr. Darong said.
โA lot of our artists are having difficulty making new, noble artistry [and] creativity because someone else will get that tomorrow. And sometimes, there are lots of people who synthesize by the fact that they want to be creative, but there are no opportunities for them,โ he added.
In line with this, Dr. Darong also elaborated on other topics, including emphasis on RA 11904 and the roles of various sectors, the creative industries domain under RA 11904, and the importance of HEIs in helping the creative industry.
Following the morning session, Dr. Edizon A. Fermin, CHED Vice President for Academic Affairs of National Teachers College and Chairperson of the Technical Working Group (TWG), spearheaded the next plenary session entitled, โDurungawan at Daluyan: HEIs as Enabling Environments for Creativity and Innovation.โ
In his discussion, Dr. Fermin provided five pillars to encourage HEIs to support initiatives and industries that promote creativity among their constituents. These include their ability to engage learners, facilitate inclusive innovation, do knowledge management, create holistic partnerships, and facilitate agile leadership.
โAnd the best partners for the creative industries are the industrial practitionersโฆ because those partnerships will become central to the role of your leadership. They should be able to support whatever initiative is out there to turn you into a creative center of excellence,โ Dr. Fermin said.
Furthermore, Dr. Fermin led the workshop, โLakbay Likha: Our Creative Corridors,โ where institutions from similar regions were grouped and were given the chance to discuss potential ways of incorporating different creative domains into their universitiesโ curricula.
To conclude the summit's first day, Region I and CAR participants entertained the audience with artistic performances in the last segment, โHabian sa Hapag-kainan.โ
Among the performers were the BCU Chamber Choir of Baguio Central University (BCU), Binalatongan Community College (BCC) Dance Group, UC Saeng ya Kasay Cultural Ensemble, UCU Dance Group, and BIBAK Ubbun Kaafuan and UB Voices Chorale of UB.
๐พ๐ง๐๐๐ฉ๐๐ซ๐ ๐๐ฃ๐๐ช๐จ๐ฉ๐ง๐๐๐จ ๐ฉ๐๐ก๐ ๐จ, โ๐๐ช๐๐ฅ๐ช๐ฃ๐๐๐ฃโ ๐ง๐๐จ๐ช๐ก๐ฉ๐จ ๐๐ค๐ฃ๐๐ก๐ช๐๐ ๐จ๐ช๐ข๐ข๐๐ฉ
On the second day of the event, Norman G. Lee, a part of the TWG for the Creative Industries of CHED, synthesized what transpired during day one, where he elaborated on five observations on the role of higher education in fostering a creative economy in our country, including โPhilippines as a Creative Hub,โ โCreative Industries Development Holdback,โ โLIKHA Framework: Empower HEIs,โ โWorkshop on Creative Corridors,โ and โCollaborative Creation in Community Building.โ
Meanwhile, Chancellor Benhur A. Ong of De La Salle-College of Saint Benilde and also a part of the TWG for the Creative Industries of CHED led the workshop on โLikha at Lapat: Identifying Institutional Priorities for Cultural Vibrancy and Creative Economy,โ where each participating regions in the North Luzon discussed their inputs on the impact of creative corridors on both HEIs and regional economy.
Further, Atty. Cinderella Filipina S. Benitez-Jaro, Executive Director of CHED, spearheaded the closing plenary session four, where she discussed the substantial impact of creative industries on the Philippine economy.
โIn 2022 alone, this industry has contributed 7.3 to the GDP, amounting to 1.6 trillion. This amounted to an impressive 12% increase from the previous year. So, the employment in this sector also surged by 10.5% or 6.98 million Filipinos. This shows the importance of creative industries in our economy,โ Atty. Jaro said.
After the closing plenary, Chairman of the Board of Judges Prof. Leonardo C. Rosete proclaimed the winners for the exhibit โHugpungan: Showcase of Creative Products and Services of HEIs from the Region,โ where UC clinched the first spot while CLSU placed second and BulSU ranked third.
โOf course, this is a victory for the Cordillera Administrative Region because the University of the Cordilleras represented our region. I am so glad that we were able to showcase the culture and the creativity, as well as the ingenuity of the Cordillerans, and they are all captured in the booth of the University of Cordilleras,โ stated Dr. Demetrio P. Anduyan, Director IV of the CHED-CAR in an interview.
Meanwhile, Caughvan Faustino, a member of the UC team from the College of Hospitality, Tourism, and Management (CHTM), explained that their participation was abrupt, and their team was informed one day before the event.
โKasi sa totoo lang, medyo abrupt ngay โto sa part namin as a student kasi parang tinawag lang kami bigla ng teacher na โMagprep kayo ng ganito.โ So, kami nabigla kami kasi [a] day before lang, noโng Wednesday lang nila sinabi na โGanito, may event sa araw na โto for 300 pax. Dapat kinabukasan ready na.โ Kaya iyon medyo na-rattle kami noโng first day kaya medyo magulo pa,โ Faustino stated.
He further said that this is the first time they have won such a competition, considering that UC is still developing progress in the culinary field.
โActually, parang first time lang nakapanalo ng ganitong competition. Pero mostly kasi, lalo na sa UC โpag dating sa culinary, sila iyong parang humahabol pa hindi tulad ng ibang universities na may standard na silaโฆ โWag susuko na lang na kahit papaano eh pwede pa rin natin makamit ang ating goal,โ he added.
To end the two-day activity, Dr. Cherrie Melanie Ancheta-Diego, CESO III, Director IV of the Office of Programs and Standards Development of CHED, delivered her closing remarks, emphasizing who a โMalikhaing Pinoyโ is.
โThe Malikhaing Pinoy is the Filipino who will inspire creativity and inclusivity in the modern world, the Malikhaing Pinoy is the Filipino who will serve as [a] model and reflection of the Filipinoโs gold standard and excellence, and the Malikhaing Pinoy is the Filipino who will leverage our country through creative transformation, creative innovation, and creative collaboration and co-creation. That is the Malikhaing Pinoy,โ Dr. Diego said.
By Paul David Bermudez, Faith Revaรฑo, and Keziah Mae Tingga-an
Photos by Hannah Cangoy, Darius Rasing, Romar Lopez, and Andrea Caigas
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